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SEO · head to head

Botify vs Lumar

Botify logo

Botify

SEO

Enterprise technical SEO platform that also renders pages for search bots when engineering cannot

From
On request
Rated
-
Full reviewWebsite
Lumar logo

Lumar

SEO

Website intelligence platform, formerly DeepCrawl, that can fail a build on SEO and accessibility regressions

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Botify pricing scales with URLs analysed, so faceted navigation and parameter combinations inflate the bill for pages you would rather delete than monitor.; Lumar the crawl allowance is measured in URLs per month, so full crawls of a large site exhaust it quickly and teams end up sampling, which is exactly how regressions escape.
  • They diverge on capability: Botify covers Log analyser, Lumar covers Protect.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Botify and Lumar actually diverge.

Attributes where Botify and Lumar differ
AttributeBotifyLumar

Identical on both: starting price (On request), pricing model (quote), free tier (No), platforms (Web, REST API), user rating (Not yet rated), category (SEO).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Botify

  • Log analyser
  • Botify Analytics
  • PageWorkers
  • SpeedWorkers
  • Segmentation

Only in Lumar

  • Protect
  • Automation Hub
  • Accessibility auditing
  • Monitor
  • Impact

Both cover

  • Site crawler

What people use each for

The jobs each tool is most often brought in to do.

Botify

  • A marketplace with millions of URLs where crawl budget rather than content quality is the indexing constraintnot Lumar
  • A JavaScript-rendered site that needs crawlable HTML before an engineering rebuild is possiblenot Lumar
  • Proving to an engineering team with log evidence which page types search engines actually requestnot Lumar
  • Shipping title, metadata and internal linking changes without waiting for a release trainnot Lumar

Lumar

  • A site deploying weekly that keeps shipping accidental noindex tags and blocked resources into productionnot Botify
  • Comparing crawls before and after a migration to prove what changed rather than what looks wrong nownot Botify
  • Reporting accessibility and technical SEO issues from one crawl to satisfy two different internal ownersnot Botify
  • Prioritising a backlog of thousands of technical issues by estimated traffic impact rather than severity labelnot Botify

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Botify

  • Pricing scales with URLs analysed, so faceted navigation and parameter combinations inflate the bill for pages you would rather delete than monitor.
  • Log analysis requires the infrastructure team to deliver server logs in a usable form, which is often the slowest part of onboarding and is outside the SEO team control.
  • PageWorkers and SpeedWorkers place a vendor in the request path for search crawlers, which needs platform and security sign-off and adds a dependency to your serving architecture.
  • There is no keyword research or backlink tooling, so a second subscription remains necessary and the total cost of the SEO stack goes up rather than down.
  • Below roughly a hundred thousand URLs the analysis rarely justifies the enterprise price, and a desktop crawler answers the same questions.

Lumar

  • The crawl allowance is measured in URLs per month, so full crawls of a large site exhaust it quickly and teams end up sampling, which is exactly how regressions escape.
  • It provides no keyword, ranking or backlink data, so it is always an addition to the SEO budget rather than a consolidation of it.
  • The pipeline gating that justifies the price needs engineering adoption, and a marketing budget cannot buy that agreement.
  • Log file analysis is not the core strength it is at Botify, so crawl budget diagnosis on very large sites is weaker.
  • The 2022 rebrand from DeepCrawl means much of the community knowledge, tutorials and older documentation is filed under the previous name.

Pricing, plan by plan

Botify

On request
  • Botify$undefined/year
    • Priced by the number of URLs crawled and analysed
    • Log analysis, PageWorkers and SpeedWorkers licensed as separate modules
    • Annual enterprise contract

Lumar

On request
  • Lumar$undefined/year
    • Priced by URLs crawled per month
    • Protect, Impact and accessibility modules licensed separately
    • Annual contract

Which should you pick?

Choose Botify if

  • You need log analyser.
  • You work on Web, REST API.
  • You also want botify analytics.
Botify review

Choose Lumar if

  • You need protect.
  • You work on Web, REST API.
  • You also want automation hub.
Lumar review

Questions people ask

Is Botify or Lumar better?
Neither clearly leads. Botify starts at On request and Lumar at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Botify or Lumar?
Botify starts at On request and Lumar at On request.
Does Botify or Lumar run on more platforms?
Both run on Web, REST API, so platform support will not decide this one for you.
What is Botify best used for?
Botify is most often used for a marketplace with millions of urls where crawl budget rather than content quality is the indexing constraint, a javascript-rendered site that needs crawlable html before an engineering rebuild is possible, proving to an engineering team with log evidence which page types search engines actually request, shipping title, metadata and internal linking changes without waiting for a release train. Of those, a marketplace with millions of urls where crawl budget rather than content quality is the indexing constraint and a javascript-rendered site that needs crawlable html before an engineering rebuild is possible are not what Lumar is typically brought in for.
What can Botify do that Lumar cannot?
Botify covers Log analyser, Botify Analytics, PageWorkers, SpeedWorkers. Lumar covers Protect, Automation Hub, Accessibility auditing, Monitor. Both handle Site crawler.

Answered from the vendors’ own pages

Botify: Is it worth it for a site with 50,000 URLs?

Usually not. Crawl budget analysis and log processing earn their price on very large sites; smaller sites get most of the value from a desktop crawler.

Lumar: Is Lumar the same as DeepCrawl?

Yes, the same company and product line, rebranded in 2022. Older tutorials under the DeepCrawl name still broadly apply.

Botify: Does SpeedWorkers count as cloaking?

It serves prerendered versions of the same content to crawlers, which is the accepted dynamic rendering pattern, but it is a decision to review with your platform team.

Lumar: Can it really block a deployment?

Yes, through Automation Hub integrated into your CI pipeline. Whether your engineering team accepts that gate is the real question.

Botify: Do we still need Ahrefs or Semrush?

Yes. Botify covers technical and crawl analysis, not keyword research or backlink discovery.

Lumar: Does it replace Screaming Frog?

For scheduled monitoring and pipeline testing, yes. For quick ad hoc crawls on a laptop, the desktop crawler remains faster and cheaper.

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