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Social Media · head to head

Instagram vs Loomly

Instagram logo

Instagram

Social Media

Bringing you closer to the people and things you love

From
Free
Rated
-
Full reviewWebsite
Loomly logo

Loomly

Social Media

Brand success platform for social media collaboration

From
$49/month
Rated
-
Full reviewWebsite

The short version

  • Only Instagram has a free tier, so it costs nothing to try first.
  • Each has a real cost: Instagram algorithm changes frequently affect content reach and organic visibility; Loomly starter plan limited to 12 social accounts and 3 users
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Instagram and Loomly actually diverge.

Attributes where Instagram and Loomly differ
AttributeInstagramLoomly
Starting priceFree$49/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsiOS, Android, WebWeb
Founded2010Unknown

Identical on both: user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Instagram

  • Photo and video sharing
  • Stories
  • Reels
  • IGTV
  • Direct messaging
  • Live streaming
  • Shopping
  • Explore page

Only in Loomly

Nothing recorded that Instagram does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Instagram

  • Social networkingnot Loomly
  • Brand marketingnot Loomly
  • Content creationnot Loomly
  • E-commercenot Loomly
  • Personal sharingnot Loomly

Loomly

  • Social media scheduling and managementnot Instagram
  • Multi-channel social content planningnot Instagram

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Instagram

  • Algorithm changes frequently affect content reach and organic visibility
  • Requires public account and 1000+ followers to access live streaming (as of August 2025)
  • Increasingly focused on video content, reducing discoverability of photo-only posts
  • Limited content creator earnings compared to YouTube
  • Heavy emphasis on ads can make free experience cluttered

Loomly

  • Starter plan limited to 12 social accounts and 3 users
  • Starter plan lacks custom branding and calendar 2FA enforcement
  • Monthly billing has higher per-month cost than yearly; yearly requires 12-month commitment
  • No free trial or free version available

Pricing, plan by plan

Instagram

Free

No published plan breakdown. See the Instagram review.

Loomly

$49/month
  • Starter$65/month
    • 12 social accounts
    • 3 users
    • Unlimited calendars
  • Beyond$332/month
    • 60 social accounts
    • Unlimited users
    • Unlimited calendars

Which should you pick?

Choose Instagram if

  • You need photo and video sharing.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want stories.
Instagram review

Choose Loomly if

Nothing in the data separates Loomly from Instagram on the points above - pick on price and on how each one feels to use.

Loomly review

Questions people ask

Is Instagram or Loomly better?
Neither clearly leads. Instagram starts at Free and Loomly at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Instagram or Loomly?
Instagram has a free tier; the other does not. Paid plans start at Free for Instagram and $49/month for Loomly.
Does Instagram or Loomly run on more platforms?
Instagram runs on iOS, Android, Web. Loomly runs on Web.
Can I use Instagram for free?
Yes. Instagram has a free tier, so you can try it without paying. Loomly starts at $49/month.
What is Instagram best used for?
Instagram is most often used for social networking, brand marketing, content creation, e-commerce. Of those, social networking and brand marketing are not what Loomly is typically brought in for.
What can Instagram do that Loomly cannot?
Instagram covers Photo and video sharing, Stories, Reels, IGTV.

Answered from the vendors’ own pages

Instagram: Is Instagram free to use?

Yes. Instagram is free for all users. Meta monetizes through advertising rather than subscription fees.

Source
Loomly: How much does Loomly cost?

Loomly costs $65 per month on Starter plan or $332 per month on Beyond plan. Yearly billing saves 25% ($49 per month for Starter, $249 per month for Beyond). There is no free version.

Source
Instagram: How many users does Instagram have?

As of September 2025, Instagram has more than three billion users, making it one of the world's largest social media platforms.

Source
Loomly: What is the difference between Loomly's Starter and Beyond plans?

Starter includes 12 social accounts and 3 users. Beyond includes 60 social accounts, unlimited users, custom branding, custom roles, hashtag manager, and calendar 2FA enforcement. Beyond also doubles the AI monthly usage cap and social listening queries from 2 to 5 per month.

Source
Instagram: What platforms does Instagram support?

Instagram is available on iOS, Android, and web browsers as the primary platforms.

Source
Loomly: Does Loomly offer an Enterprise plan?

Yes, Loomly offers an Enterprise plan with 61+ social accounts, unlimited users, and unlimited calendars. Enterprise pricing is custom and based on business needs.

Source
Instagram: Can you upload both photos and videos on Instagram?

Yes. Instagram supports photo sharing, video uploads, stories, reels (short-form videos), and lives streams.

Source
Loomly: Can I cancel Loomly at any time?

Monthly plan subscribers can cancel anytime with no penalty. Yearly plans are locked in for 12 months without early termination options.

Source
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