Social Media · pricing
Instagram pricing
No tier breakdown is published on the record we hold for Instagram. Below is what is on record, and how it compares with the social media tools listed alongside it.
- Entry price
- Free
- Model
- Not recorded
- Tiers
- -
- Free tier
- Yes
What is on record
The Instagram catalogue entry carries no price, but no tier breakdown. The category comparison below is still useful, and the Instagram review carries the full feature record.
What the product covers
The full Instagram feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Core
- Photo and video sharing
- Stories
- Reels
- IGTV
- Direct messaging
- Live streaming
- Shopping
- Explore page
Integrations
- Creator Studio
- Business Suite
- Third-party analytics
- E-commerce platforms
Security
- Two-factor authentication
- Privacy controls
- Content moderation
Deployment
- Cloud deployment
Platform
- Ios support
- Android support
- Web support
Localization
- English language support
- Spanish language support
- French language support
- German language support
- Italian language support
- Portuguese language support
- Chinese language support
- Japanese language support
- Korean language support
- Arabic language support
- Hindi language support
- Russian language support
People bring Instagram in for social networking, brand marketing, content creation, e-commerce, personal sharing. If that is not the job you are buying for, the alternatives to Instagram are worth a look before you commit to a tier.
How that compares in Social Media
Too few social media tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Instagram (this page) | Free | - | - | |
| Agorapulse | On request | subscription | - | vs Instagram |
| Later | On request | subscription | - | vs Instagram |
| Loomly | On request | subscription | - | vs Instagram |
| Snapchat | Free, then $3.99/month | - | - | vs Instagram |
| SocialPilot | On request | subscription | - | vs Instagram |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Instagram badges page.
Before you pay for Instagram
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: not published on the record we hold. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.
Instagram runs on ios, android, web, and is published by Meta Platforms Inc of Menlo Park, CA. The full record is on the Instagram review, and the rest of the category is under best social media tools.
Instagram pricing questions
- How much does Instagram cost?
- No price is published on the record we hold for Instagram. The vendor's own site is the only reliable source for the current figure.
- Does Instagram have a free plan?
- Yes, Instagram is recorded as free, so it can be used without paying.
- Which social media tools can I use without paying?
- 1 of the 5 social media tools listed alongside Instagram have a free tier: Snapchat.
- What am I actually paying for with Instagram?
- The record lists 33 features across 6 areas: core, integrations, security, deployment, platform, localization. In practice it is brought in for social networking, brand marketing, content creation.
- Does Instagram charge per user?
- The record carries a price and a billing period, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Instagram prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Instagram against before paying?
- The closest social media tools in this directory are Agorapulse, Later, Loomly, Snapchat. Each has a side-by-side comparison with Instagram covering price, platforms and features.