Email Marketing · head to head
Klaviyo vs Flodesk
Klaviyo
Email Marketing
The email and SMS marketing platform for ecommerce
- From
- Free
- Rated
- -
Flodesk
Email Marketing
Email marketing built for creators and small business
- From
- On request
- Rated
- -
The short version
- Only Klaviyo has a free tier, so it costs nothing to try first.
- Each has a real cost: Klaviyo the free plan caps active profiles at 250 and sends at 500 emails a month; Flodesk flat monthly pricing starting near $19 to $25 per month on annual billing does not scale down for very small lists the way per-subscriber pricing from competitors can
Where they differ
Only the attributes on which Klaviyo and Flodesk actually diverge.
Identical on both: platforms (Web), user rating (Not yet rated), category (Email Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Klaviyo
- Email marketing
- SMS marketing
- Push notifications
- Marketing automation
- Segmentation
- A/B testing
- Reporting & analytics
- Ecommerce integrations
Only in Flodesk
Nothing recorded that Klaviyo does not also cover.
What people use each for
The jobs each tool is most often brought in to do.
Klaviyo
- Email and SMS marketing automation for ecommerce storesnot Flodesk
- Segmenting customers on purchase and behaviour datanot Flodesk
Flodesk
No use cases recorded yet. See the Flodesk review.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Klaviyo
- The free plan caps active profiles at 250 and sends at 500 emails a month
- Pricing scales with stored profile count rather than with messages sent, so an unengaged list costs the same as an active one
- SMS is metered separately, with only $5 of mobile messages included on the free plan
- Paid tier prices are not published on the pricing page and depend on profile count
Flodesk
- Flat monthly pricing starting near $19 to $25 per month on annual billing does not scale down for very small lists the way per-subscriber pricing from competitors can
Pricing, plan by plan
Klaviyo
Free- FreeFree
- Up to 500 contacts
- Unlimited campaigns
- Basic automation
- Pro$20/month
- Unlimited contacts
- SMS campaigns
- Advanced automation
Flodesk
On requestNo published plan breakdown. See the Flodesk review.
Which should you pick?
Choose Klaviyo if
- You need email marketing.
- You want to start without paying.
- You also want sms marketing.
Choose Flodesk if
Nothing in the data separates Flodesk from Klaviyo on the points above - pick on price and on how each one feels to use.
Questions people ask
- Is Klaviyo or Flodesk better?
- Neither clearly leads. Klaviyo starts at Free and Flodesk at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Klaviyo or Flodesk?
- Klaviyo has a free tier; the other does not. Paid plans start at Free for Klaviyo and On request for Flodesk.
- Does Klaviyo or Flodesk run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Klaviyo for free?
- Yes. Klaviyo has a free tier, so you can try it without paying. Flodesk starts at On request.
- What is Klaviyo best used for?
- Klaviyo is most often used for email and sms marketing automation for ecommerce stores, segmenting customers on purchase and behaviour data. Of those, email and sms marketing automation for ecommerce stores and segmenting customers on purchase and behaviour data are not what Flodesk is typically brought in for.
- What can Klaviyo do that Flodesk cannot?
- Klaviyo covers Email marketing, SMS marketing, Push notifications, Marketing automation.
Related pages
Other head to heads
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- Flodesk vs MailerLite
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- Flodesk vs Omnisend
- Flodesk vs RD Station Marketing
- Flodesk vs SendGrid