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Pictory

Create Professional Videos - Faster, Easier, and Cheaper With Our Flexible Plans

As of 28 August 2026, Pictory starts at $25/month. An AI video generator that turns scripts, articles and blog posts into short branded videos. Softwr lists it under Content Creation.

Overview

What Pictory does

An AI video generator that turns scripts, articles and blog posts into short branded videos.

What people use it for

  • Video marketing content creation
  • Social media video production
  • Sales and training video generation

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Pictory.

  • Monthly billing costs significantly more; annual billing saves 14% on Starter and 40% on Professional plans
  • Enterprise plan requires custom quote with no published pricing

Cross-shopped

What people choose instead of Pictory

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Pricing

What Pictory costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Starter

$25 /mo

  • 1 user
  • 200 minutes/month (monthly) or 2,400 minutes/year (annual)
  • 5 GB storage
  • 1 Brand Kit
  • 100 AI credits/month (monthly plan only)

Professional

$35 /mo

  • 1 user
  • 600 minutes/month (monthly) or 7,200 minutes/year (annual)
  • 20 GB storage
  • 5 Brand Kits
  • 500 AI credits/month or 12,000/year
  • Custom avatars and voice cloning

Team

$119 /mo

  • 3+ users
  • 1,800 minutes/month (monthly) or 21,600 minutes/year (annual)
  • 100 GB storage
  • 10 Brand Kits
  • 2,400 AI credits/month or 28,800/year
  • Team collaboration workspace

Enterprise

On request

  • 10+ users
  • Custom video minutes and storage
  • Unlimited Brand Kits
  • Dedicated success manager
  • Pictory Central interactive video hosting

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

What is the starting price for Pictory?

The Starter plan begins at $25/month when billed annually, or $29/month when billed monthly, including 1 user and 200-2,400 minutes of video generation depending on billing cycle.

Source
Does Pictory offer a free trial?

Yes, Pictory offers a free trial available for all paid plans before requiring a subscription commitment.

Source
What video minute limits does Pictory provide?

Starter provides 200 minutes/month on monthly billing or 2,400 minutes/year on annual billing; Professional provides 600/month or 7,200/year; Team provides 1,800/month or 21,600/year.

Source
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Softwr does not host reviews and shows no star rating for Pictory, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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