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Backup & Disaster Recovery · head to head

Keepit vs Macrium Reflect

Keepit logo

Keepit

Backup & Disaster Recovery

Independent cloud backup for SaaS workloads

From
$3/month
Rated
-
Full reviewWebsite
Macrium Reflect logo

Macrium Reflect

Backup & Disaster Recovery

Award-winning disk imaging and cloning

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Macrium Reflect has a free tier, so it costs nothing to try first.
  • Each has a real cost: Keepit search functionality is very limited with restrictive search strings and poor filter options; Macrium Reflect business editions (Workstation, Site Backup) publish named tiers but no self-serve figure on their own product pages; only a free trial of the management console is offered directly
  • They diverge on capability: Keepit covers Vendor-independent storage, Macrium Reflect covers Disk imaging.

Where they differ

Only the attributes on which Keepit and Macrium Reflect actually diverge.

Attributes where Keepit and Macrium Reflect differ
AttributeKeepitMacrium Reflect
Starting price$3/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWebWindows
Founded20172006

Identical on both: user rating (Not yet rated), category (Backup & Disaster Recovery).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keepit

  • Vendor-independent storage
  • Immutable backup
  • Blockchain verification
  • Unlimited retention
  • Granular restore
  • API access
  • Microsoft 365
  • Google Workspace

Only in Macrium Reflect

  • Disk imaging
  • Rapid delta cloning
  • Rescue Media
  • Incremental backup
  • Scheduling
  • Email notifications
  • Windows PE
  • Hyper-V

What people use each for

The jobs each tool is most often brought in to do.

Keepit

  • Data protection
  • Disaster recovery
  • Business continuity
  • Ransomware protection
  • Compliance

Macrium Reflect

  • Data protection
  • Disaster recovery
  • Business continuity
  • Ransomware protection
  • Compliance

Both are used for data protection, disaster recovery, business continuity, ransomware protection, compliance, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keepit

  • Search functionality is very limited with restrictive search strings and poor filter options
  • Download speeds during restoration are slow, particularly for mailbox restorations
  • Console interface is complex and unintuitive, making file retrieval time-consuming
  • Limited support for advanced features like Power Automate flows and manual backup job initiation
  • Primarily targets SaaS applications and is not a single platform for on-premises workloads, VMs, or endpoint backup

Macrium Reflect

  • Business editions (Workstation, Site Backup) publish named tiers but no self-serve figure on their own product pages; only a free trial of the management console is offered directly

Pricing, plan by plan

Keepit

$3/month
  • Keepit Business$3/month
    • Immutable backup
    • Unlimited retention
    • Blockchain verification

Macrium Reflect

Free
  • Home$70/year
    • Disk imaging
    • Rescue Media
    • Rapid delta

Which should you pick?

Choose Keepit if

  • You need vendor-independent storage.
  • You also want immutable backup.
Keepit review

Choose Macrium Reflect if

  • You need disk imaging.
  • You want to start without paying.
  • You work on Windows.
  • You also want rapid delta cloning.
Macrium Reflect review

Questions people ask

Is Keepit or Macrium Reflect better?
Neither clearly leads. Keepit starts at $3/month and Macrium Reflect at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keepit or Macrium Reflect?
Macrium Reflect has a free tier; the other does not. Paid plans start at $3/month for Keepit and Free for Macrium Reflect.
Does Keepit or Macrium Reflect run on more platforms?
Keepit runs on Web. Macrium Reflect runs on Windows.
Can I use Macrium Reflect for free?
Yes. Macrium Reflect has a free tier, so you can try it without paying. Keepit starts at $3/month.
What is Keepit best used for?
Keepit is most often used for data protection, disaster recovery, business continuity, ransomware protection.
What can Keepit do that Macrium Reflect cannot?
Keepit covers Vendor-independent storage, Immutable backup, Blockchain verification, Unlimited retention. Macrium Reflect covers Disk imaging, Rapid delta cloning, Rescue Media, Incremental backup.

Answered from the vendors’ own pages

Keepit: What SaaS applications does Keepit protect?

Keepit provides backup for Microsoft 365 workloads (Teams, Exchange, OneDrive, SharePoint, Groups, Public Folders), Microsoft Entra ID, Google, Salesforce, and 15 SaaS applications total as of 2026, with plans to add more.

Source
Keepit: How is Keepit priced?

Keepit uses custom pricing starting at $5 per seat monthly. Enterprise plans are custom quoted, with median annual contracts around $60,270. The pricing includes unlimited data storage.

Source
Keepit: Does Keepit guarantee immutability?

Yes, Keepit's architecture runs on secure, private infrastructure offering data immutability to prevent ransomware and accidental deletion.

Source
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