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Backup · head to head

EaseUS Todo Backup vs Macrium Reflect

EaseUS Todo Backup logo

EaseUS Todo Backup

Backup

Simple and smart backup for everyone

From
Free
Rated
-
Full reviewWebsite
Macrium Reflect logo

Macrium Reflect

Backup

Award-winning disk imaging and cloning

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: EaseUS Todo Backup the free edition cannot clone a disk, partition or system; cloning is Home edition only; Macrium Reflect business editions (Workstation, Site Backup) publish named tiers but no self-serve figure on their own product pages; only a free trial of the management console is offered directly
  • They diverge on capability: EaseUS Todo Backup covers One-click backup, Macrium Reflect covers Rapid delta cloning.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which EaseUS Todo Backup and Macrium Reflect actually diverge.

Attributes where EaseUS Todo Backup and Macrium Reflect differ
AttributeEaseUS Todo BackupMacrium Reflect
Founded20042006

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Windows), user rating (Not yet rated), category (Backup).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in EaseUS Todo Backup

  • One-click backup
  • System clone
  • File backup
  • Cloud backup
  • Pre-OS recovery
  • OneDrive
  • Google Drive
  • Dropbox

Only in Macrium Reflect

  • Rapid delta cloning
  • Rescue Media
  • Incremental backup
  • Scheduling
  • Email notifications
  • Windows PE
  • Hyper-V

Both cover

  • Disk imaging
  • Network shares
  • Windows support

What people use each for

The jobs each tool is most often brought in to do.

EaseUS Todo Backup

  • Imaging a Windows system disk before replacing a drivenot Macrium Reflect
  • Scheduled file, partition and system backups on a home PCnot Macrium Reflect

Macrium Reflect

  • Data protectionnot EaseUS Todo Backup
  • Disaster recoverynot EaseUS Todo Backup
  • Business continuitynot EaseUS Todo Backup
  • Ransomware protectionnot EaseUS Todo Backup
  • Compliancenot EaseUS Todo Backup

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

EaseUS Todo Backup

  • The free edition cannot clone a disk, partition or system; cloning is Home edition only
  • Outlook email backup and recovery is withheld from the free edition
  • The Image Reserve Strategy is a paid Home edition feature
  • The 250GB of cloud storage offered to each user lasts 30 days
  • The product is Windows only

Macrium Reflect

  • Business editions (Workstation, Site Backup) publish named tiers but no self-serve figure on their own product pages; only a free trial of the management console is offered directly

Pricing, plan by plan

EaseUS Todo Backup

Free
  • Home$40/year
    • System backup
    • Disk clone
    • Cloud backup

Macrium Reflect

Free
  • Home$70/year
    • Disk imaging
    • Rescue Media
    • Rapid delta

Which should you pick?

Choose EaseUS Todo Backup if

  • You need one-click backup.
  • You want to start without paying.
  • You work on Windows.
  • You also want system clone.
EaseUS Todo Backup review

Choose Macrium Reflect if

  • You need rapid delta cloning.
  • You want to start without paying.
  • You work on Windows.
  • You also want rescue media.
Macrium Reflect review

Questions people ask

Is EaseUS Todo Backup or Macrium Reflect better?
Neither clearly leads. EaseUS Todo Backup starts at Free and Macrium Reflect at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, EaseUS Todo Backup or Macrium Reflect?
EaseUS Todo Backup starts at Free and Macrium Reflect at Free.
Does EaseUS Todo Backup or Macrium Reflect run on more platforms?
Both run on Windows, so platform support will not decide this one for you.
Can I use EaseUS Todo Backup for free?
Both have a free tier, so you can try either at no cost before committing.
What is EaseUS Todo Backup best used for?
EaseUS Todo Backup is most often used for imaging a windows system disk before replacing a drive, scheduled file, partition and system backups on a home pc. Of those, imaging a windows system disk before replacing a drive and scheduled file, partition and system backups on a home pc are not what Macrium Reflect is typically brought in for.
What can EaseUS Todo Backup do that Macrium Reflect cannot?
EaseUS Todo Backup covers One-click backup, System clone, File backup, Cloud backup. Macrium Reflect covers Rapid delta cloning, Rescue Media, Incremental backup, Scheduling. Both handle Disk imaging, Network shares, Windows support.

Answered from the vendors’ own pages

EaseUS Todo Backup: What does EaseUS Todo Backup cost?

The Free edition is $0. Home edition costs $39.95. Enterprise edition costs $49.00. A bundle of 8 apps with lifetime upgrades is available for $199.

Source
EaseUS Todo Backup: What backup features are included in the free version?

The free version includes file, system, disk, and partition backups; full, incremental, and differential backup modes; scheduled backups; and encryption.

Source
EaseUS Todo Backup: Is there a trial period for EaseUS Todo Backup paid editions?

A 30-day money-back guarantee is offered. The free version requires no trial period.

Source
EaseUS Todo Backup: What is included with the Home edition?

The Home edition adds disk and partition cloning, Outlook email backup, image reserve strategy, and universal restore on top of free edition features.

Source
EaseUS Todo Backup: Does EaseUS provide cloud storage with Todo Backup?

The free edition includes a 30-day trial of 250GB cloud storage space at no cost.

Source
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