Backup · head to head
CloudAlly vs Macrium Reflect
The short version
- Each has a real cost: CloudAlly pricing not transparently displayed; requires customer inquiry; Macrium Reflect business editions (Workstation, Site Backup) publish named tiers but no self-serve figure on their own product pages; only a free trial of the management console is offered directly
- They diverge on capability: CloudAlly covers Automated daily backup, Macrium Reflect covers Disk imaging.
- Prices and features above were last checked on 30 August 2026.
Where they differ
Only the attributes on which CloudAlly and Macrium Reflect actually diverge.
| Attribute | CloudAlly | Macrium Reflect |
|---|---|---|
| Pricing model | subscription | freemium |
| Platforms | Web, Cloud | Windows |
| Founded | 2011 | 2006 |
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Backup).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in CloudAlly
- Automated daily backup
- Point-in-time recovery
- Cross-account restore
- Archive export
- Activity logs
- Multi-admin support
- Microsoft 365
- Google Workspace
Only in Macrium Reflect
- Disk imaging
- Rapid delta cloning
- Rescue Media
- Incremental backup
- Scheduling
- Email notifications
- Windows PE
- Hyper-V
What people use each for
The jobs each tool is most often brought in to do.
CloudAlly
- Data protection
- Disaster recovery
- Business continuity
- Ransomware protection
- Compliance
Macrium Reflect
- Data protection
- Disaster recovery
- Business continuity
- Ransomware protection
- Compliance
Both are used for data protection, disaster recovery, business continuity, ransomware protection, compliance, on those jobs the choice comes down to price and fit rather than capability.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
CloudAlly
- Pricing not transparently displayed; requires customer inquiry
- Limited visibility into data center locations for compliance-sensitive organizations
- Transition to OpenText Cybersecurity branding may cause confusion
Macrium Reflect
- Business editions (Workstation, Site Backup) publish named tiers but no self-serve figure on their own product pages; only a free trial of the management console is offered directly
Pricing, plan by plan
CloudAlly
Free- CloudAlly Backup$3/month
- Daily backup
- Point-in-time restore
- Unlimited storage
Macrium Reflect
Free- Home$70/year
- Disk imaging
- Rescue Media
- Rapid delta
Which should you pick?
Choose CloudAlly if
- You need automated daily backup.
- You want to start without paying.
- You work on Web, Cloud.
- You also want point-in-time recovery.
Choose Macrium Reflect if
- You need disk imaging.
- You want to start without paying.
- You work on Windows.
- You also want rapid delta cloning.
Questions people ask
- Is CloudAlly or Macrium Reflect better?
- Neither clearly leads. CloudAlly starts at Free and Macrium Reflect at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, CloudAlly or Macrium Reflect?
- CloudAlly starts at Free and Macrium Reflect at Free.
- Does CloudAlly or Macrium Reflect run on more platforms?
- CloudAlly runs on Web, Cloud. Macrium Reflect runs on Windows.
- Can I use CloudAlly for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is CloudAlly best used for?
- CloudAlly is most often used for data protection, disaster recovery, business continuity, ransomware protection.
- What can CloudAlly do that Macrium Reflect cannot?
- CloudAlly covers Automated daily backup, Point-in-time recovery, Cross-account restore, Archive export. Macrium Reflect covers Disk imaging, Rapid delta cloning, Rescue Media, Incremental backup.
Answered from the vendors’ own pages
CloudAlly: What cloud applications can CloudAlly backup?
CloudAlly backs up Microsoft 365, Google Workspace, SharePoint/OneDrive, Salesforce, Box, and Dropbox with daily automated backups and unlimited retention.
SourceCloudAlly: How is CloudAlly data encrypted and stored?
CloudAlly stores backups on AWS servers with 128-bit SSL encryption and AES 256-bit encryption, maintaining compliance certifications including ISO 27001, HIPAA, and GDPR.
SourceCloudAlly: What recovery options does CloudAlly provide?
CloudAlly offers granular point-in-time recovery with unlimited retention, allowing three-click recovery of deleted files, and point-in-time restore capabilities for ransomware protection.
SourceRelated pages
More on Macrium Reflect
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