Software · head to head
Macrium Reflect vs OwnBackup

OwnBackup
Software
Leading backup for Salesforce and SaaS platforms
- From
- $5/month
- Rated
- -
The short version
- Only Macrium Reflect has a free tier, so it costs nothing to try first.
- Each has a real cost: Macrium Reflect business editions (Workstation, Site Backup) publish named tiers but no self-serve figure on their own product pages; only a free trial of the management console is offered directly; OwnBackup own states its products are officially part of Salesforce, and routes pricing to Salesforce's Cloud Data Security page rather than publishing a figure of its own
- They diverge on capability: Macrium Reflect covers Disk imaging, OwnBackup covers Automated backup.
Where they differ
Only the attributes on which Macrium Reflect and OwnBackup actually diverge.
| Attribute | Macrium Reflect | OwnBackup |
|---|---|---|
| Starting price | Free | $5/month |
| Pricing model | freemium | subscription |
| Free tier | Yes | No |
| Platforms | Windows | Web |
| Founded | 2006 | 2015 |
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Macrium Reflect
- Disk imaging
- Rapid delta cloning
- Rescue Media
- Incremental backup
- Scheduling
- Email notifications
- Windows PE
- Hyper-V
Only in OwnBackup
- Automated backup
- Instant recovery
- Proactive monitoring
- Data seeding
- Sandbox management
- Compliance archiving
- Salesforce
- ServiceNow
What people use each for
The jobs each tool is most often brought in to do.
Macrium Reflect
- Data protection
- Disaster recovery
- Business continuity
- Ransomware protection
- Compliance
OwnBackup
- Data protection
- Disaster recovery
- Business continuity
- Ransomware protection
- Compliance
Both are used for data protection, disaster recovery, business continuity, ransomware protection, compliance, on those jobs the choice comes down to price and fit rather than capability.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Macrium Reflect
- Business editions (Workstation, Site Backup) publish named tiers but no self-serve figure on their own product pages; only a free trial of the management console is offered directly
OwnBackup
- Own states its products are officially part of Salesforce, and routes pricing to Salesforce's Cloud Data Security page rather than publishing a figure of its own
Pricing, plan by plan
Macrium Reflect
Free- Home$70/year
- Disk imaging
- Rescue Media
- Rapid delta
OwnBackup
$5/month- OwnBackup$5/month
- Daily backup
- Instant recovery
- Proactive monitoring
Which should you pick?
Choose Macrium Reflect if
- You need disk imaging.
- You want to start without paying.
- You work on Windows.
- You also want rapid delta cloning.
Questions people ask
- Is Macrium Reflect or OwnBackup better?
- Neither clearly leads. Macrium Reflect starts at Free and OwnBackup at $5/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Macrium Reflect or OwnBackup?
- Macrium Reflect has a free tier; the other does not. Paid plans start at Free for Macrium Reflect and $5/month for OwnBackup.
- Does Macrium Reflect or OwnBackup run on more platforms?
- Macrium Reflect runs on Windows. OwnBackup runs on Web.
- Can I use Macrium Reflect for free?
- Yes. Macrium Reflect has a free tier, so you can try it without paying. OwnBackup starts at $5/month.
- What is Macrium Reflect best used for?
- Macrium Reflect is most often used for data protection, disaster recovery, business continuity, ransomware protection.
- What can Macrium Reflect do that OwnBackup cannot?
- Macrium Reflect covers Disk imaging, Rapid delta cloning, Rescue Media, Incremental backup. OwnBackup covers Automated backup, Instant recovery, Proactive monitoring, Data seeding.
Related pages
More on Macrium Reflect
Keep looking
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- OwnBackup vs Spanning Backup
- OwnBackup vs Commvault Complete Data Protection
- OwnBackup vs Datto SIRIS
- OwnBackup vs Druva Data Resiliency Cloud
- OwnBackup vs Rubrik Cloud Data Management
- OwnBackup vs Comet Backup
- OwnBackup vs Duplicacy
- OwnBackup vs Keepit
- OwnBackup vs Rewind
- OwnBackup vs Altaro VM Backup
- OwnBackup vs Borg Backup
- OwnBackup vs Cohesity DataProtect
- OwnBackup vs HPE StoreOnce
- OwnBackup vs MSP360 Backup
- OwnBackup vs NAKIVO Backup & Replication

