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Backup · head to head

Macrium Reflect vs OwnBackup

Macrium Reflect logo

Macrium Reflect

Backup

Award-winning disk imaging and cloning

From
Free
Rated
-
Full reviewWebsite
OwnBackup logo

OwnBackup

Backup

Leading backup for Salesforce and SaaS platforms

From
$5/month
Rated
-
Full reviewWebsite

The short version

  • Only Macrium Reflect has a free tier, so it costs nothing to try first.
  • Each has a real cost: Macrium Reflect business editions (Workstation, Site Backup) publish named tiers but no self-serve figure on their own product pages; only a free trial of the management console is offered directly; OwnBackup own states its products are officially part of Salesforce, and routes pricing to Salesforce's Cloud Data Security page rather than publishing a figure of its own
  • They diverge on capability: Macrium Reflect covers Disk imaging, OwnBackup covers Automated backup.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Macrium Reflect and OwnBackup actually diverge.

Attributes where Macrium Reflect and OwnBackup differ
AttributeMacrium ReflectOwnBackup
Starting priceFree$5/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWindowsWeb
Founded20062015

Identical on both: user rating (Not yet rated), category (Backup).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Macrium Reflect

  • Disk imaging
  • Rapid delta cloning
  • Rescue Media
  • Incremental backup
  • Scheduling
  • Email notifications
  • Windows PE
  • Hyper-V

Only in OwnBackup

  • Automated backup
  • Instant recovery
  • Proactive monitoring
  • Data seeding
  • Sandbox management
  • Compliance archiving
  • Salesforce
  • ServiceNow

What people use each for

The jobs each tool is most often brought in to do.

Macrium Reflect

  • Data protection
  • Disaster recovery
  • Business continuity
  • Ransomware protection
  • Compliance

OwnBackup

  • Data protection
  • Disaster recovery
  • Business continuity
  • Ransomware protection
  • Compliance

Both are used for data protection, disaster recovery, business continuity, ransomware protection, compliance, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Macrium Reflect

  • Business editions (Workstation, Site Backup) publish named tiers but no self-serve figure on their own product pages; only a free trial of the management console is offered directly

OwnBackup

  • Own states its products are officially part of Salesforce, and routes pricing to Salesforce's Cloud Data Security page rather than publishing a figure of its own

Pricing, plan by plan

Macrium Reflect

Free
  • Home$70/year
    • Disk imaging
    • Rescue Media
    • Rapid delta

OwnBackup

$5/month
  • OwnBackup$5/month
    • Daily backup
    • Instant recovery
    • Proactive monitoring

Which should you pick?

Choose Macrium Reflect if

  • You need disk imaging.
  • You want to start without paying.
  • You work on Windows.
  • You also want rapid delta cloning.
Macrium Reflect review

Choose OwnBackup if

  • You need automated backup.
  • You also want instant recovery.
OwnBackup review

Questions people ask

Is Macrium Reflect or OwnBackup better?
Neither clearly leads. Macrium Reflect starts at Free and OwnBackup at $5/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Macrium Reflect or OwnBackup?
Macrium Reflect has a free tier; the other does not. Paid plans start at Free for Macrium Reflect and $5/month for OwnBackup.
Does Macrium Reflect or OwnBackup run on more platforms?
Macrium Reflect runs on Windows. OwnBackup runs on Web.
Can I use Macrium Reflect for free?
Yes. Macrium Reflect has a free tier, so you can try it without paying. OwnBackup starts at $5/month.
What is Macrium Reflect best used for?
Macrium Reflect is most often used for data protection, disaster recovery, business continuity, ransomware protection.
What can Macrium Reflect do that OwnBackup cannot?
Macrium Reflect covers Disk imaging, Rapid delta cloning, Rescue Media, Incremental backup. OwnBackup covers Automated backup, Instant recovery, Proactive monitoring, Data seeding.

Answered from the vendors’ own pages

OwnBackup: How do I get pricing information?

Pricing is available through a demo request. The homepage directs visitors to 'Get a Demo' to discuss specific costs. Ownbackup (now Own by Salesforce) provides Backup & Recover, Data Security, Data Mask & Seed, and Archive products.

Source
OwnBackup: Can I access pricing without talking to sales?

No. The pricing page exists at salesforce.com but the homepage directs all interested buyers through the 'Get a Demo' sales contact process.

Source
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