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Marketing · head to head

Iterable vs Sogolytics

Iterable logo

Iterable

Marketing

The AI customer engagement platform global brands trust to create experiences that drive growth…

From
On request
Free plan
No
Full reviewWebsite
Sogolytics logo

Sogolytics

Surveys

Value-priced survey and experience management platform, rebranded from SoGoSurvey in 2021

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Sogolytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Iterable no pricing information published on their site - contact sales required; Sogolytics its statistical analysis and text analytics capability is noticeably shallower than Qualtrics or Medallia for serious market research work.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Iterable and Sogolytics actually diverge.

Attributes where Iterable and Sogolytics differ
AttributeIterableSogolytics
Starting priceOn requestFree
Pricing modelquotePer user per month
Free tierNoYes
PlatformsWebWeb, iOS, Android
CategoryMarketingSurveys

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Iterable

Nothing recorded that Sogolytics does not also cover.

Only in Sogolytics

  • Drag-and-drop survey builder
  • SogoCX and SogoEX modules
  • AI-assisted survey creation
  • Reporting dashboards
  • Response limits by plan
  • Custom branding

What people use each for

The jobs each tool is most often brought in to do.

Iterable

  • Personalizing customer journeys across all channelsnot Sogolytics
  • Optimizing retention through lifecycle messagingnot Sogolytics
  • Driving upsells with intelligent segmentationnot Sogolytics
  • Adapting campaigns based on real-time behaviornot Sogolytics

Sogolytics

  • A small business wanting published, self-service pricing rather than a Qualtrics-style sales negotiationnot Iterable
  • A school or nonprofit needing multilingual survey support on a limited budgetnot Iterable
  • A company wanting basic customer and employee experience management modules without buying separate enterprise platformsnot Iterable
  • Someone still searching for SoGoSurvey by its former name who lands on the current Sogolytics productnot Iterable

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Iterable

  • no pricing information published on their site - contact sales required

Sogolytics

  • Its statistical analysis and text analytics capability is noticeably shallower than Qualtrics or Medallia for serious market research work.
  • The free tier response cap, around 100 per project and 200 a year, is restrictive enough that most real programmes need a paid plan quickly.
  • Its enterprise integration and panel access ecosystem is smaller than the larger experience management platforms, limiting it for organisations with complex data pipeline needs.
  • Reported pricing varies noticeably between sources depending on billing term and promotional pricing, so buyers should confirm the current rate directly rather than relying on older reviews.
  • Brand recognition still lags its former name, SoGoSurvey, in some buyer searches, which can create confusion when comparing reviews written before the 2021 rebrand.

Pricing, plan by plan

Iterable

On request

No published plan breakdown. See the Iterable review.

Sogolytics

Free
  • FreeFree
    • Around 100 responses per project
    • Up to 200 responses per year
    • Basic survey features
  • Pro$39/month
    • Unlimited surveys
    • Multilingual surveys
    • Template bank
  • Pro Max$49/month
    • Everything in Pro
    • AI-assisted survey creation
    • Custom messages and branding

Which should you pick?

Choose Iterable if

Nothing in the data separates Iterable from Sogolytics on the points above - pick on price and on how each one feels to use.

Iterable review

Choose Sogolytics if

  • You need drag-and-drop survey builder.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want sogocx and sogoex modules.
Sogolytics review

Questions people ask

Is Iterable or Sogolytics better?
Neither clearly leads. Iterable starts at On request and Sogolytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Iterable or Sogolytics?
Sogolytics has a free tier; the other does not. Paid plans start at On request for Iterable and Free for Sogolytics.
Does Iterable or Sogolytics run on more platforms?
Iterable runs on Web. Sogolytics runs on Web, iOS, Android.
Can I use Sogolytics for free?
Yes. Sogolytics has a free tier, so you can try it without paying. Iterable starts at On request.
What is Iterable best used for?
Iterable is most often used for personalizing customer journeys across all channels, optimizing retention through lifecycle messaging, driving upsells with intelligent segmentation, adapting campaigns based on real-time behavior. Of those, personalizing customer journeys across all channels and optimizing retention through lifecycle messaging are not what Sogolytics is typically brought in for.
What can Iterable do that Sogolytics cannot?
Sogolytics covers Drag-and-drop survey builder, SogoCX and SogoEX modules, AI-assisted survey creation, Reporting dashboards.

Answered from the vendors’ own pages

Iterable: How much does Iterable cost?

Iterable does not publish pricing on their website. Interested customers must contact their sales team, book a demo, or request a quote through their website for pricing information.

Source
Sogolytics: Is Sogolytics the same company as SoGoSurvey?

Yes, it rebranded from SoGoSurvey to Sogolytics in 2021 with a broader experience management positioning.

Sogolytics: Is there a free plan?

Yes, capped at around 100 responses per project and 200 responses a year.

Sogolytics: How does it compare in price with Qualtrics?

Sogolytics publishes monthly self-service pricing from around 39 USD a month, versus Qualtrics enterprise contracts that typically run into five figures annually.

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