Insurance · head to head
InsurancePro vs Ivans
InsurancePro
Insurance
Agency management system for small US personal lines insurance agencies, now sold by Zywave
- From
- On request
- Rated
- -

Ivans
Insurance
Carrier to agency data exchange infrastructure that sits under most US insurance agency management systems
- From
- On request
- Rated
- -
The short version
- Each has a real cost: InsurancePro commercial lines handling is thin next to Applied Epic or AMS360, so an agency that grows into mid-market commercial accounts will usually have to migrate rather than upgrade, and agency management migrations routinely take six months and lose historic activity notes.; Ivans applied Systems owns both Ivans and competing agency management systems, so the neutral infrastructure that every AMS depends on is controlled by one of the AMS vendors, a conflict that rival vendors have complained about for years.
- They diverge on capability: InsurancePro covers Policy and client records, Ivans covers Ivans Download.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which InsurancePro and Ivans actually diverge.
| Attribute | InsurancePro | Ivans |
|---|---|---|
| Platforms | Web, Windows, iOS, Android | Web |
Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Insurance).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in InsurancePro
- Policy and client records
- TurboRater integration
- Commission tracking
- ACORD forms and certificates
- Automated task lists
- Document storage
- Reporting
- Download processing
Only in Ivans
- Ivans Download
- Ivans Exchange
- Ivans Distribution
- Market Appetite
- Download analytics for carriers
- Commission download
What people use each for
The jobs each tool is most often brought in to do.
InsurancePro
- A five person personal lines agency already running TurboRater that wants a management system from the same vendor so quotes flow through without rekeyingnot Ivans
- An agency leaving paper files and spreadsheets that needs ACORD forms and carrier download without an enterprise implementation projectnot Ivans
- A start-up agency that cannot justify Applied Epic pricing but needs commission reconciliation from day onenot Ivans
- An agency owner who wants one supplier relationship covering rating, management and forms rather than stitching three vendors togethernot Ivans
Ivans
- An agency evaluating a new management system that needs to confirm, carrier by carrier and line by line, which data will actually download before it signsnot InsurancePro
- A carrier launching a new line that wants agency systems to receive policy data automatically rather than by rekeying from a portalnot InsurancePro
- An MGA that wants its book visible to retail agencies in the same download flow as admitted carriersnot InsurancePro
- An agency operations lead auditing why commission reconciliation keeps failing, which usually turns out to be a missing or misconfigured download connectionnot InsurancePro
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
InsurancePro
- Commercial lines handling is thin next to Applied Epic or AMS360, so an agency that grows into mid-market commercial accounts will usually have to migrate rather than upgrade, and agency management migrations routinely take six months and lose historic activity notes.
- TurboRater is a separate purchase, so the integration that is the main reason to buy InsurancePro is only available if you pay for both products, which changes the total cost comparison against systems that include no rater at all.
- Pricing is not published anywhere, so agencies cannot benchmark before entering a sales conversation and the quote varies with agency size and negotiation.
- Since the Zywave acquisition the product sits inside a portfolio whose strategic focus is benefits and commercial content, which raises a real question about how much engineering investment a small personal lines AMS will attract over the next few years.
- Carrier download coverage depends on IVANS connections that the agency must arrange with each carrier, so a new agency can spend weeks chasing download authorisations before the automation the system promises actually works.
Ivans
- Applied Systems owns both Ivans and competing agency management systems, so the neutral infrastructure that every AMS depends on is controlled by one of the AMS vendors, a conflict that rival vendors have complained about for years.
- Download coverage is decided by carriers, not by Ivans or your AMS, so a carrier that does not publish a line simply does not download it and no amount of configuration in your system will fix it.
- Eligibility requires that you are appointed and writing the line in that state, meaning newly appointed agencies wait on carrier-side setup with little visibility into where the request sits.
- Data quality varies sharply by carrier, and agencies routinely find that some carriers send incomplete or oddly mapped policy data that then has to be cleaned inside the AMS, undermining the point of automating it.
- Pricing is opaque and largely invisible to agencies because it is bundled into AMS and carrier agreements, which makes it impossible to judge what the network actually costs your business or to negotiate it.
Pricing, plan by plan
InsurancePro
On request- InsurancePro$undefined/year
- Agency management system
- TurboRater integration sold separately
- Carrier download
Ivans
On request- Ivans$undefined/year
- Ivans Exchange is provided to agencies at no additional charge, with a possible fee for Citizens of Florida business
- Carrier and MGA participation, Ivans Distribution and appetite products are quoted
- Pricing is generally embedded in the agency management system or carrier agreement rather than billed separately to the agency
Which should you pick?
Choose InsurancePro if
- You need policy and client records.
- You work on Web, Windows, iOS, Android.
- You also want turborater integration.
Questions people ask
- Is InsurancePro or Ivans better?
- Neither clearly leads. InsurancePro starts at On request and Ivans at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, InsurancePro or Ivans?
- InsurancePro starts at On request and Ivans at On request.
- Does InsurancePro or Ivans run on more platforms?
- InsurancePro runs on Web, Windows, iOS, Android. Ivans runs on Web.
- What is InsurancePro best used for?
- InsurancePro is most often used for a five person personal lines agency already running turborater that wants a management system from the same vendor so quotes flow through without rekeying, an agency leaving paper files and spreadsheets that needs acord forms and carrier download without an enterprise implementation project, a start-up agency that cannot justify applied epic pricing but needs commission reconciliation from day one, an agency owner who wants one supplier relationship covering rating, management and forms rather than stitching three vendors together. Of those, a five person personal lines agency already running turborater that wants a management system from the same vendor so quotes flow through without rekeying and an agency leaving paper files and spreadsheets that needs acord forms and carrier download without an enterprise implementation project are not what Ivans is typically brought in for.
- What can InsurancePro do that Ivans cannot?
- InsurancePro covers Policy and client records, TurboRater integration, Commission tracking, ACORD forms and certificates. Ivans covers Ivans Download, Ivans Exchange, Ivans Distribution, Market Appetite.
Answered from the vendors’ own pages
InsurancePro: Is InsurancePro still sold under its own name?
Yes. It is now a Zywave product, sold on the TurboRater site as InsurancePro, but it retains its own name and its own product page.
Ivans: Do agencies pay for Ivans?
Ivans Exchange is provided to agencies at no additional cost, with a noted exception for business written with Citizens of Florida. The economics sit with carriers and with the agency management system vendors.
InsurancePro: Do I need TurboRater to use InsurancePro?
No, but without it you lose the quote-to-management data flow that is the main commercial argument for choosing this system over a rival.
Ivans: Why is a carrier not downloading?
Almost always eligibility or carrier-side publication: you must be appointed and writing that line in that state, and the carrier must publish that line for download. Check the connection status in Ivans Exchange first.
InsurancePro: Can it handle commercial lines?
It can record commercial policies and produce commercial ACORD forms, but agencies writing substantial commercial books generally find the workflow and reporting insufficient.
Ivans: Is Ivans owned by Applied Systems?
Yes. That matters because Applied also sells Applied Epic and EZLynx, so a competing AMS depends on infrastructure run by a competitor.
InsurancePro: What does it cost?
Zywave does not publish pricing. Expect a quote based on agency headcount and modules, with rating licensed separately.
Ivans: Can you switch AMS and keep your downloads?
Connections have to be re-pointed to the new system, which is a per-carrier request through Ivans Exchange and is a common source of migration delay.
Related pages
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