Insurance · head to head
InsurancePro vs TurboRater
InsurancePro
Insurance
Agency management system for small US personal lines insurance agencies, now sold by Zywave
- From
- On request
- Rated
- -
The short version
- They diverge on capability: InsurancePro covers Policy and client records, TurboRater covers Comparative rating.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which InsurancePro and TurboRater actually diverge.
| Attribute | InsurancePro | TurboRater |
|---|---|---|
| Starting price | On request | $99/month |
| Pricing model | quote | subscription |
| Platforms | Web, Windows, iOS, Android | Web, Windows |
| Founded | Unknown | 1983 |
Identical on both: free tier (No), user rating (Not yet rated), category (Insurance).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in InsurancePro
- Policy and client records
- TurboRater integration
- Commission tracking
- ACORD forms and certificates
- Automated task lists
- Document storage
- Reporting
- Download processing
Only in TurboRater
- Comparative rating
- Auto insurance quoting
- Home insurance quoting
- Real-time carrier rates
- Side-by-side comparison
- E-signature
- Document generation
- Mobile quoting
What people use each for
The jobs each tool is most often brought in to do.
InsurancePro
- A five person personal lines agency already running TurboRater that wants a management system from the same vendor so quotes flow through without rekeyingnot TurboRater
- An agency leaving paper files and spreadsheets that needs ACORD forms and carrier download without an enterprise implementation projectnot TurboRater
- A start-up agency that cannot justify Applied Epic pricing but needs commission reconciliation from day onenot TurboRater
- An agency owner who wants one supplier relationship covering rating, management and forms rather than stitching three vendors togethernot TurboRater
TurboRater
- Auto quotingnot InsurancePro
- Home quotingnot InsurancePro
- Rate comparisonnot InsurancePro
- New businessnot InsurancePro
- Remarketingnot InsurancePro
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
InsurancePro
- Commercial lines handling is thin next to Applied Epic or AMS360, so an agency that grows into mid-market commercial accounts will usually have to migrate rather than upgrade, and agency management migrations routinely take six months and lose historic activity notes.
- TurboRater is a separate purchase, so the integration that is the main reason to buy InsurancePro is only available if you pay for both products, which changes the total cost comparison against systems that include no rater at all.
- Pricing is not published anywhere, so agencies cannot benchmark before entering a sales conversation and the quote varies with agency size and negotiation.
- Since the Zywave acquisition the product sits inside a portfolio whose strategic focus is benefits and commercial content, which raises a real question about how much engineering investment a small personal lines AMS will attract over the next few years.
- Carrier download coverage depends on IVANS connections that the agency must arrange with each carrier, so a new agency can spend weeks chasing download authorisations before the automation the system promises actually works.
TurboRater
Nothing recorded yet. See the TurboRater review.
Pricing, plan by plan
InsurancePro
On request- InsurancePro$undefined/year
- Agency management system
- TurboRater integration sold separately
- Carrier download
TurboRater
$99/month- Basic$99/month
- Personal auto rating
- Real-time quotes
- Rate comparison
- Professional$199/month
- Auto & home rating
- Multi-carrier access
- E-signature
- Enterprise$undefined/month
- All Professional features
- Commercial lines
- API access
Which should you pick?
Choose InsurancePro if
- You need policy and client records.
- You work on Web, Windows, iOS, Android.
- You also want turborater integration.
Choose TurboRater if
- You need comparative rating.
- You work on Web, Windows.
- You also want auto insurance quoting.
Questions people ask
- Is InsurancePro or TurboRater better?
- Neither clearly leads. InsurancePro starts at On request and TurboRater at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, InsurancePro or TurboRater?
- InsurancePro starts at On request and TurboRater at $99/month.
- Does InsurancePro or TurboRater run on more platforms?
- InsurancePro runs on Web, Windows, iOS, Android. TurboRater runs on Web, Windows.
- What is InsurancePro best used for?
- InsurancePro is most often used for a five person personal lines agency already running turborater that wants a management system from the same vendor so quotes flow through without rekeying, an agency leaving paper files and spreadsheets that needs acord forms and carrier download without an enterprise implementation project, a start-up agency that cannot justify applied epic pricing but needs commission reconciliation from day one, an agency owner who wants one supplier relationship covering rating, management and forms rather than stitching three vendors together. Of those, a five person personal lines agency already running turborater that wants a management system from the same vendor so quotes flow through without rekeying and an agency leaving paper files and spreadsheets that needs acord forms and carrier download without an enterprise implementation project are not what TurboRater is typically brought in for.
- What can InsurancePro do that TurboRater cannot?
- InsurancePro covers Policy and client records, TurboRater integration, Commission tracking, ACORD forms and certificates. TurboRater covers Comparative rating, Auto insurance quoting, Home insurance quoting, Real-time carrier rates.
Answered from the vendors’ own pages
InsurancePro: Is InsurancePro still sold under its own name?
Yes. It is now a Zywave product, sold on the TurboRater site as InsurancePro, but it retains its own name and its own product page.
InsurancePro: Do I need TurboRater to use InsurancePro?
No, but without it you lose the quote-to-management data flow that is the main commercial argument for choosing this system over a rival.
InsurancePro: Can it handle commercial lines?
It can record commercial policies and produce commercial ACORD forms, but agencies writing substantial commercial books generally find the workflow and reporting insufficient.
InsurancePro: What does it cost?
Zywave does not publish pricing. Expect a quote based on agency headcount and modules, with rating licensed separately.
Related pages
More on InsurancePro
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