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InsurancePro

Agency management system for small US personal lines insurance agencies, now sold by Zywave

As of 1 September 2026, InsurancePro's pricing is not published; the vendor quotes on request. A low-cost agency management system for independent US insurance agencies, built by ITC and now part of Zywave. Softwr lists it under Insurance. InsurancePro is made by Zywave, available on Web, Windows, iOS, Android.

Overview

What InsurancePro does

InsurancePro is an agency management system aimed at small and mid-sized independent insurance agencies in the United States. It stores client and policy records, tracks commissions, generates ACORD forms, produces certificates of insurance, handles renewal and follow-up task lists, and reconciles carrier payment transactions. It runs as a hosted web application and there is a mobile companion for looking up client records away from the office. What distinguishes it commercially is that it was built by Insurance Technologies Corporation alongside TurboRater, the comparative rater that many personal lines agencies already run every day. Quotes originating in TurboRater drop into InsurancePro without rekeying, which removes the single largest source of duplicate entry in a personal lines agency. That integration is the reason agencies choose it over larger systems that carry more features but no rating engine of their own. ITC was acquired by Zywave, and InsurancePro is now sold as part of the Zywave agency portfolio. Buyers should read that as a roadmap fact rather than a name change: development priority now sits inside a much larger company whose centre of gravity is employee benefits and commercial lines content, not small personal lines agency administration. The typical buyer is a two to fifteen person agency writing mostly auto and home, which wants something cheaper and simpler than Applied or Vertafore and is willing to accept weaker commercial lines handling in exchange.

What people use it for

  • A five person personal lines agency already running TurboRater that wants a management system from the same vendor so quotes flow through without rekeying
  • An agency leaving paper files and spreadsheets that needs ACORD forms and carrier download without an enterprise implementation project
  • A start-up agency that cannot justify Applied Epic pricing but needs commission reconciliation from day one
  • An agency owner who wants one supplier relationship covering rating, management and forms rather than stitching three vendors together

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about InsurancePro.

  • Commercial lines handling is thin next to Applied Epic or AMS360, so an agency that grows into mid-market commercial accounts will usually have to migrate rather than upgrade, and agency management migrations routinely take six months and lose historic activity notes.
  • TurboRater is a separate purchase, so the integration that is the main reason to buy InsurancePro is only available if you pay for both products, which changes the total cost comparison against systems that include no rater at all.
  • Pricing is not published anywhere, so agencies cannot benchmark before entering a sales conversation and the quote varies with agency size and negotiation.
  • Since the Zywave acquisition the product sits inside a portfolio whose strategic focus is benefits and commercial content, which raises a real question about how much engineering investment a small personal lines AMS will attract over the next few years.
  • Carrier download coverage depends on IVANS connections that the agency must arrange with each carrier, so a new agency can spend weeks chasing download authorisations before the automation the system promises actually works.

Cross-shopped

What people choose instead of InsurancePro

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

  • I
    InsurancePro
    vs
    Applied Epic logo
    Applied Epic

    Applied Epic: If your agency writes meaningful commercial lines volume and needs the deeper accounting and workflow of an enterprise agency system

  • I
    InsurancePro
    vs
    EZLynx logo
    EZLynx

    EZLynx: If you want rating and management in a single integrated product from one vendor rather than two licences

  • I
    InsurancePro
    vs
    HawkSoft logo
    HawkSoft

    HawkSoft: If you want an independently owned agency system with a strong service culture and no large parent company roadmap risk

Pricing

What InsurancePro costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

InsurancePro

On request

  • Agency management system
  • TurboRater integration sold separately
  • Carrier download
  • Commission tracking
  • Priced by agency size, quoted by Zywave

Capabilities

Features

  • Policy and client records

    Stores household, vehicle, property and policy detail with renewal dates and endorsement history

  • TurboRater integration

    Pulls comparative rating quotes into the management system without rekeying

  • Commission tracking

    Records expected commission per policy and reconciles against carrier statements

  • ACORD forms and certificates

    Generates and stores standard ACORD applications and certificates of insurance

  • Automated task lists

    Creates follow-up and renewal activities against policies and producers

  • Document storage

    Attaches scanned documents and correspondence to the client record

  • Reporting

    Book of business, production and retention reports by producer and carrier

  • Download processing

    Accepts carrier policy download to update policy data automatically

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

Is InsurancePro still sold under its own name?

Yes. It is now a Zywave product, sold on the TurboRater site as InsurancePro, but it retains its own name and its own product page.

Do I need TurboRater to use InsurancePro?

No, but without it you lose the quote-to-management data flow that is the main commercial argument for choosing this system over a rival.

Can it handle commercial lines?

It can record commercial policies and produce commercial ACORD forms, but agencies writing substantial commercial books generally find the workflow and reporting insufficient.

What does it cost?

Zywave does not publish pricing. Expect a quote based on agency headcount and modules, with rating licensed separately.

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Softwr does not host reviews and shows no star rating for InsurancePro, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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