Softwr

Insurance · head to head

EZLynx vs InsurancePro

EZLynx logo

EZLynx

Insurance

All-in-one agency management and rating

From
$149/month
Rated
-
Full reviewWebsite
I

InsurancePro

Insurance

Agency management system for small US personal lines insurance agencies, now sold by Zywave

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: EZLynx pricing is not published; the vendor sets it by user count and by which products an agency takes; InsurancePro commercial lines handling is thin next to Applied Epic or AMS360, so an agency that grows into mid-market commercial accounts will usually have to migrate rather than upgrade, and agency management migrations routinely take six months and lose historic activity notes.
  • They diverge on capability: EZLynx covers Comparative rating, InsurancePro covers Policy and client records.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which EZLynx and InsurancePro actually diverge.

Attributes where EZLynx and InsurancePro differ
AttributeEZLynxInsurancePro
Starting price$149/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, Ios, AndroidWeb, Windows, iOS, Android
Founded2003Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Insurance).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in EZLynx

  • Comparative rating
  • Agency management
  • Client portal
  • Marketing automation
  • E-signature
  • Document management
  • Mobile quoting
  • 100+ carriers

Only in InsurancePro

  • Policy and client records
  • TurboRater integration
  • ACORD forms and certificates
  • Automated task lists
  • Document storage
  • Reporting
  • Download processing

Both cover

  • Commission tracking

What people use each for

The jobs each tool is most often brought in to do.

EZLynx

  • Comparative quoting across carriers for home and autonot InsurancePro
  • Agency management with policy and client recordsnot InsurancePro
  • CRM and retention campaigns for an insurance booknot InsurancePro
  • Client portals and eSignature for policy documentsnot InsurancePro
  • Agency websites tied to the quoting systemnot InsurancePro

InsurancePro

  • A five person personal lines agency already running TurboRater that wants a management system from the same vendor so quotes flow through without rekeyingnot EZLynx
  • An agency leaving paper files and spreadsheets that needs ACORD forms and carrier download without an enterprise implementation projectnot EZLynx
  • A start-up agency that cannot justify Applied Epic pricing but needs commission reconciliation from day onenot EZLynx
  • An agency owner who wants one supplier relationship covering rating, management and forms rather than stitching three vendors togethernot EZLynx

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

EZLynx

  • Pricing is not published; the vendor sets it by user count and by which products an agency takes
  • Sold as separate pieces, the management system, the comparative rater and agency websites, so a full stack is several purchases
  • Built for independent insurance agencies rather than carriers or brokers in other lines

InsurancePro

  • Commercial lines handling is thin next to Applied Epic or AMS360, so an agency that grows into mid-market commercial accounts will usually have to migrate rather than upgrade, and agency management migrations routinely take six months and lose historic activity notes.
  • TurboRater is a separate purchase, so the integration that is the main reason to buy InsurancePro is only available if you pay for both products, which changes the total cost comparison against systems that include no rater at all.
  • Pricing is not published anywhere, so agencies cannot benchmark before entering a sales conversation and the quote varies with agency size and negotiation.
  • Since the Zywave acquisition the product sits inside a portfolio whose strategic focus is benefits and commercial content, which raises a real question about how much engineering investment a small personal lines AMS will attract over the next few years.
  • Carrier download coverage depends on IVANS connections that the agency must arrange with each carrier, so a new agency can spend weeks chasing download authorisations before the automation the system promises actually works.

Pricing, plan by plan

EZLynx

$149/month
  • Rating Engine$149/month
    • Personal lines rating
    • Real-time quotes
    • Quote comparison
  • Agency Pro$249/month
    • Rating engine
    • Agency management
    • Client portal
  • Enterprise$undefined/month
    • All Pro features
    • Commercial lines rating
    • Multi-location

InsurancePro

On request
  • InsurancePro$undefined/year
    • Agency management system
    • TurboRater integration sold separately
    • Carrier download

Which should you pick?

Choose EZLynx if

  • You need comparative rating.
  • You work on Web, Ios, Android.
  • You also want agency management.
EZLynx review

Choose InsurancePro if

  • You need policy and client records.
  • You work on Web, Windows, iOS, Android.
  • You also want turborater integration.
InsurancePro review

Questions people ask

Is EZLynx or InsurancePro better?
Neither clearly leads. EZLynx starts at $149/month and InsurancePro at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, EZLynx or InsurancePro?
EZLynx starts at $149/month and InsurancePro at On request.
Does EZLynx or InsurancePro run on more platforms?
EZLynx runs on Web, Ios, Android. InsurancePro runs on Web, Windows, iOS, Android.
What is EZLynx best used for?
EZLynx is most often used for comparative quoting across carriers for home and auto, agency management with policy and client records, crm and retention campaigns for an insurance book, client portals and esignature for policy documents. Of those, comparative quoting across carriers for home and auto and agency management with policy and client records are not what InsurancePro is typically brought in for.
What can EZLynx do that InsurancePro cannot?
EZLynx covers Comparative rating, Agency management, Client portal, Marketing automation. InsurancePro covers Policy and client records, TurboRater integration, ACORD forms and certificates, Automated task lists. Both handle Commission tracking.

Answered from the vendors’ own pages

EZLynx: How is EZLynx pricing structured?

EZLynx uses user-based pricing where costs depend on how many users the agency has. Pricing is tailored to the exact products and features needed, with no single flat rate. Network members usually receive discounts through their membership.

Source
InsurancePro: Is InsurancePro still sold under its own name?

Yes. It is now a Zywave product, sold on the TurboRater site as InsurancePro, but it retains its own name and its own product page.

EZLynx: Does EZLynx publish pricing on its website?

No. EZLynx does not publish specific pricing amounts. The company emphasizes total cost of ownership and directs prospects to contact sales for a price tailored to their agency's needs.

Source
InsurancePro: Do I need TurboRater to use InsurancePro?

No, but without it you lose the quote-to-management data flow that is the main commercial argument for choosing this system over a rival.

EZLynx: Does EZLynx offer a free trial?

Yes. EZLynx offers a free trial, though the specific trial duration is not stated on its pricing page.

Source
InsurancePro: Can it handle commercial lines?

It can record commercial policies and produce commercial ACORD forms, but agencies writing substantial commercial books generally find the workflow and reporting insufficient.

InsurancePro: What does it cost?

Zywave does not publish pricing. Expect a quote based on agency headcount and modules, with rating licensed separately.

Share

Related pages

More on EZLynx

More on InsurancePro

Keep looking

Other head to heads