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Influencer Marketing · head to head

Influencity vs Rakuten Advertising

Influencity logo

Influencity

Influencer Marketing

Complete influencer marketing management

From
Free
Rated
-
Full reviewWebsite
Rakuten Advertising logo

Rakuten Advertising

Affiliate Marketing

Performance marketing solutions with global reach

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Influencity has a free tier, so it costs nothing to try first.
  • Each has a real cost: Influencity specific pricing tiers and amounts are not published on the website; Rakuten Advertising account terminations without clear explanation
  • They diverge on capability: Influencity covers AI-powered discovery, Rakuten Advertising covers Global publisher network.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Influencity and Rakuten Advertising actually diverge.

Attributes where Influencity and Rakuten Advertising differ
AttributeInfluencityRakuten Advertising
Starting priceFreeOn request
Pricing modelsubscriptiontransaction
Free tierYesNo
PlatformsWeb, ApiWeb
CategoryInfluencer MarketingAffiliate Marketing
Founded20141997

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Influencity

  • AI-powered discovery
  • 200M+ profiles
  • Audience analysis
  • Campaign management
  • Performance analytics
  • Competitor benchmarking
  • Custom workflows
  • Team collaboration

Only in Rakuten Advertising

  • Global publisher network
  • Influencer marketplace
  • Cross-device attribution
  • AI-powered insights
  • Brand protection
  • Adobe Analytics
  • Mobile support

Both cover

  • Shopify
  • Google Analytics
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Influencity

  • Influencer discoverynot Rakuten Advertising
  • Campaign managementnot Rakuten Advertising
  • Audience analysisnot Rakuten Advertising
  • Competitor researchnot Rakuten Advertising
  • ROI measurementnot Rakuten Advertising

Rakuten Advertising

  • affiliate marketing managementnot Influencity
  • Workflow automationnot Influencity
  • Reportingnot Influencity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Influencity

  • Specific pricing tiers and amounts are not published on the website
  • Plans are customizable but price details only available through sales contact

Rakuten Advertising

  • Account terminations without clear explanation
  • Commission payment delays of 60-90 days before payment settlement
  • Support response times are slow and often unhelpful
  • Limited transparency on advertiser approval reasons when applications get rejected
  • Less user-friendly interface compared to CJ Affiliate and ShareASale

Pricing, plan by plan

Influencity

Free
  • FreeFree
    • Limited searches
    • Basic profiles
    • 5 lists
  • Basic$168/month
    • 5,000 searches
    • Full profiles
    • Campaign management
  • Professional$348/month
    • 15,000 searches
    • Advanced analytics
    • Team collaboration
  • Business$698/month
    • Unlimited searches
    • API access
    • Custom workflows

Rakuten Advertising

On request
  • NetworkFree
    • Performance-based pricing
    • Global publisher access
    • Advanced reporting

Which should you pick?

Choose Influencity if

  • You need ai-powered discovery.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want 200m+ profiles.
Influencity review

Choose Rakuten Advertising if

  • You need global publisher network.
  • You also want influencer marketplace.
Rakuten Advertising review

Questions people ask

Is Influencity or Rakuten Advertising better?
Neither clearly leads. Influencity starts at Free and Rakuten Advertising at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Influencity or Rakuten Advertising?
Influencity has a free tier; the other does not. Paid plans start at Free for Influencity and On request for Rakuten Advertising.
Does Influencity or Rakuten Advertising run on more platforms?
Influencity runs on Web, Api. Rakuten Advertising runs on Web.
Can I use Influencity for free?
Yes. Influencity has a free tier, so you can try it without paying. Rakuten Advertising starts at On request.
What is Influencity best used for?
Influencity is most often used for influencer discovery, campaign management, audience analysis, competitor research. Of those, influencer discovery and campaign management are not what Rakuten Advertising is typically brought in for.
What can Influencity do that Rakuten Advertising cannot?
Influencity covers AI-powered discovery, 200M+ profiles, Audience analysis, Campaign management. Rakuten Advertising covers Global publisher network, Influencer marketplace, Cross-device attribution, AI-powered insights. Both handle Shopify, Google Analytics, Web support.

Answered from the vendors’ own pages

Influencity: How much does Influencity cost?

Influencity specific pricing is not published online. The platform offers multiple customizable plan tiers based on team size, campaign volume, and goals with both monthly and annual billing options. Annual billing provides a lower effective monthly cost than monthly plans.

Source
Rakuten Advertising: How does Rakuten Advertising pay commissions?

Rakuten Advertising follows a 60-to-90 day commission payment cycle tied to advertiser invoice settlement, which is industry-standard but can result in delayed payments.

Source
Influencity: Is there a free trial for Influencity?

Yes, Influencity includes a 7-day free trial on all plans that provides access to core capabilities including creator discovery, audience analytics, and campaign management features.

Source
Rakuten Advertising: What integrations does Rakuten Advertising support?

Rakuten Advertising integrates with third-party platforms including Improvado, Strackr, Wecantrack, and Kochava for data tracking and reporting across Google Ads, Microsoft Ads, and Meta Ads.

Source
Influencity: What are Influencity's usage limits by plan?

Usage limits for creator analyses and tracked creators vary by plan tier, but specific numbers are not published on the pricing page. Plans include customizable limits based on team needs.

Source
Rakuten Advertising: How are commission rates determined on Rakuten Advertising?

Each advertiser sets its own commission rates, cookie durations, and approval requirements. Commission structures vary by individual brand and product category.

Source
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