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Affiliate Marketing · head to head

Rakuten Advertising vs TUNE (HasOffers)

Rakuten Advertising logo

Rakuten Advertising

Affiliate Marketing

Performance marketing solutions with global reach

From
On request
Rated
-
Full reviewWebsite
TUNE (HasOffers) logo

TUNE (HasOffers)

Affiliate Marketing

Partner marketing platform for advertisers

From
$599/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Rakuten Advertising account terminations without clear explanation; TUNE (HasOffers) scale plan is $1,500 per month billed annually and caps at 2,500 conversions per month; volume beyond that requires the Custom plan sold by quote
  • They diverge on capability: Rakuten Advertising covers Global publisher network, TUNE (HasOffers) covers Mobile attribution.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Rakuten Advertising and TUNE (HasOffers) actually diverge.

Attributes where Rakuten Advertising and TUNE (HasOffers) differ
AttributeRakuten AdvertisingTUNE (HasOffers)
Starting priceOn request$599/month
Pricing modeltransactionsubscription
PlatformsWebWeb, Mobile, Ios, Android
Founded19972009

Identical on both: free tier (No), user rating (Not yet rated), category (Affiliate Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Rakuten Advertising

  • Global publisher network
  • Influencer marketplace
  • Cross-device attribution
  • AI-powered insights
  • Brand protection
  • Google Analytics
  • Adobe Analytics
  • Shopify

Only in TUNE (HasOffers)

  • Mobile attribution
  • Partner management
  • Fraud prevention
  • Flexible postbacks
  • White-label options
  • Salesforce
  • Major MMPs
  • Ad networks

Both cover

  • Web support
  • Mobile support

What people use each for

The jobs each tool is most often brought in to do.

Rakuten Advertising

  • affiliate marketing managementnot TUNE (HasOffers)
  • Workflow automationnot TUNE (HasOffers)
  • Reportingnot TUNE (HasOffers)

TUNE (HasOffers)

  • Partner and affiliate marketing tracking platform for advertisersnot Rakuten Advertising

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Rakuten Advertising

  • Account terminations without clear explanation
  • Commission payment delays of 60-90 days before payment settlement
  • Support response times are slow and often unhelpful
  • Limited transparency on advertiser approval reasons when applications get rejected
  • Less user-friendly interface compared to CJ Affiliate and ShareASale

TUNE (HasOffers)

  • Scale plan is $1,500 per month billed annually and caps at 2,500 conversions per month; volume beyond that requires the Custom plan sold by quote
  • Scale plan is paid annually rather than month to month

Pricing, plan by plan

Rakuten Advertising

On request
  • NetworkFree
    • Performance-based pricing
    • Global publisher access
    • Advanced reporting

TUNE (HasOffers)

$599/month
  • Bootstrap$599/month
    • Core tracking
    • Basic features
    • Email support

Which should you pick?

Choose Rakuten Advertising if

  • You need global publisher network.
  • You also want influencer marketplace.
Rakuten Advertising review

Choose TUNE (HasOffers) if

  • You need mobile attribution.
  • You work on Web, Mobile, Ios, Android.
  • You also want partner management.
TUNE (HasOffers) review

Questions people ask

Is Rakuten Advertising or TUNE (HasOffers) better?
Neither clearly leads. Rakuten Advertising starts at On request and TUNE (HasOffers) at $599/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Rakuten Advertising or TUNE (HasOffers)?
Rakuten Advertising starts at On request and TUNE (HasOffers) at $599/month.
Does Rakuten Advertising or TUNE (HasOffers) run on more platforms?
Rakuten Advertising runs on Web. TUNE (HasOffers) runs on Web, Mobile, Ios, Android.
What is Rakuten Advertising best used for?
Rakuten Advertising is most often used for affiliate marketing management, workflow automation, reporting. Of those, affiliate marketing management and workflow automation are not what TUNE (HasOffers) is typically brought in for.
What can Rakuten Advertising do that TUNE (HasOffers) cannot?
Rakuten Advertising covers Global publisher network, Influencer marketplace, Cross-device attribution, AI-powered insights. TUNE (HasOffers) covers Mobile attribution, Partner management, Fraud prevention, Flexible postbacks. Both handle Web support, Mobile support.

Answered from the vendors’ own pages

Rakuten Advertising: How does Rakuten Advertising pay commissions?

Rakuten Advertising follows a 60-to-90 day commission payment cycle tied to advertiser invoice settlement, which is industry-standard but can result in delayed payments.

Source
TUNE (HasOffers): What's the starting price for TUNE?

The Scale plan starts at $1,500 per month when paid annually ($18,000 per year). Pricing for the Custom plan is available upon request.

Source
Rakuten Advertising: What integrations does Rakuten Advertising support?

Rakuten Advertising integrates with third-party platforms including Improvado, Strackr, Wecantrack, and Kochava for data tracking and reporting across Google Ads, Microsoft Ads, and Meta Ads.

Source
TUNE (HasOffers): What conversion volume is included in TUNE pricing?

The Scale plan includes 2,500 conversions per month. The Custom plan accommodates 2,500 or more conversions per month depending on your needs.

Source
Rakuten Advertising: How are commission rates determined on Rakuten Advertising?

Each advertiser sets its own commission rates, cookie durations, and approval requirements. Commission structures vary by individual brand and product category.

Source
TUNE (HasOffers): What additional fees apply beyond the base TUNE plan cost?

The pricing page notes that Partner Payments and Marketplace Access involve additional network and processing fees beyond the base plan cost. Onboarding is listed as fee-based.

Source
TUNE (HasOffers): What features are exclusive to TUNE's Custom plan?

The Custom plan includes a complete 2-way API, performance automation, fully automated event delivery, program migration, and personalized product training. The Scale plan does not include these features.

Source
TUNE (HasOffers): Does TUNE include customer support with all plans?

Yes. Both Scale and Custom plans include a customer success manager and support. The Scale plan offers email, chat, and phone support, while the Custom plan includes email, phone, and developer team support.

Source
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