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Affiliate Marketing · head to head

Rakuten Advertising vs Strackr

Rakuten Advertising logo

Rakuten Advertising

Affiliate Marketing

Performance marketing solutions with global reach

From
On request
Rated
-
Full reviewWebsite
Strackr logo

Strackr

Affiliate Marketing

Affiliate data aggregation and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Strackr has a free tier, so it costs nothing to try first.
  • Each has a real cost: Rakuten Advertising account terminations without clear explanation; Strackr limited to affiliate network aggregation without independent campaign management features
  • They diverge on capability: Rakuten Advertising covers Global publisher network, Strackr covers Multi-network aggregation.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Rakuten Advertising and Strackr actually diverge.

Attributes where Rakuten Advertising and Strackr differ
AttributeRakuten AdvertisingStrackr
Starting priceOn requestFree
Pricing modeltransactionsubscription
Free tierNoYes
PlatformsWebWeb, API
Founded19972011

Identical on both: user rating (Not yet rated), category (Affiliate Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Rakuten Advertising

  • Global publisher network
  • Influencer marketplace
  • Cross-device attribution
  • AI-powered insights
  • Brand protection
  • Google Analytics
  • Adobe Analytics
  • Shopify

Only in Strackr

  • Multi-network aggregation
  • Unified dashboard
  • Performance reports
  • Revenue tracking
  • Comparison analytics
  • Amazon Associates
  • ShareASale
  • CJ Affiliate

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Rakuten Advertising

  • affiliate marketing management
  • Workflow automation
  • Reporting

Strackr

  • affiliate marketing management
  • Workflow automation
  • Reporting

Both are used for affiliate marketing management, workflow automation, reporting, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Rakuten Advertising

  • Account terminations without clear explanation
  • Commission payment delays of 60-90 days before payment settlement
  • Support response times are slow and often unhelpful
  • Limited transparency on advertiser approval reasons when applications get rejected
  • Less user-friendly interface compared to CJ Affiliate and ShareASale

Strackr

  • Limited to affiliate network aggregation without independent campaign management features
  • Pricing information not publicly disclosed

Pricing, plan by plan

Rakuten Advertising

On request
  • NetworkFree
    • Performance-based pricing
    • Global publisher access
    • Advanced reporting

Strackr

Free
  • FreeFree
    • 3 network connections
    • Basic analytics
    • 7-day data retention

Which should you pick?

Choose Rakuten Advertising if

  • You need global publisher network.
  • You also want influencer marketplace.
Rakuten Advertising review

Choose Strackr if

  • You need multi-network aggregation.
  • You want to start without paying.
  • You work on Web, API.
  • You also want unified dashboard.
Strackr review

Questions people ask

Is Rakuten Advertising or Strackr better?
Neither clearly leads. Rakuten Advertising starts at On request and Strackr at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Rakuten Advertising or Strackr?
Strackr has a free tier; the other does not. Paid plans start at On request for Rakuten Advertising and Free for Strackr.
Does Rakuten Advertising or Strackr run on more platforms?
Rakuten Advertising runs on Web. Strackr runs on Web, API.
Can I use Strackr for free?
Yes. Strackr has a free tier, so you can try it without paying. Rakuten Advertising starts at On request.
What is Rakuten Advertising best used for?
Rakuten Advertising is most often used for affiliate marketing management, workflow automation, reporting.
What can Rakuten Advertising do that Strackr cannot?
Rakuten Advertising covers Global publisher network, Influencer marketplace, Cross-device attribution, AI-powered insights. Strackr covers Multi-network aggregation, Unified dashboard, Performance reports, Revenue tracking. Both handle Web support.

Answered from the vendors’ own pages

Rakuten Advertising: How does Rakuten Advertising pay commissions?

Rakuten Advertising follows a 60-to-90 day commission payment cycle tied to advertiser invoice settlement, which is industry-standard but can result in delayed payments.

Source
Strackr: How many affiliate networks does Strackr aggregate?

Strackr consolidates data from over 231 affiliate networks and programs into a single unified dashboard, eliminating the need to log into multiple portals.

Source
Rakuten Advertising: What integrations does Rakuten Advertising support?

Rakuten Advertising integrates with third-party platforms including Improvado, Strackr, Wecantrack, and Kochava for data tracking and reporting across Google Ads, Microsoft Ads, and Meta Ads.

Source
Strackr: What does Strackr's free trial include?

Strackr offers a 30-day free trial with no credit card required, giving full access to the dashboard and analytics features.

Source
Rakuten Advertising: How are commission rates determined on Rakuten Advertising?

Each advertiser sets its own commission rates, cookie durations, and approval requirements. Commission structures vary by individual brand and product category.

Source
Strackr: Does Strackr integrate with Google Analytics?

Yes, Strackr provides direct integration with Google Analytics to track affiliate performance and link data across platforms.

Source
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