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Affiliate Marketing · head to head

Rakuten Advertising vs Voluum

Rakuten Advertising logo

Rakuten Advertising

Affiliate Marketing

Performance marketing solutions with global reach

From
On request
Rated
-
Full reviewWebsite
Voluum logo

Voluum

Affiliate Marketing

Ad tracker for affiliate marketing professionals

From
$199/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Rakuten Advertising account terminations without clear explanation; Voluum the entry Profit plan at $119 per month includes 1M events and retains data for 6 months only
  • They diverge on capability: Rakuten Advertising covers Global publisher network, Voluum covers Real-time tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Rakuten Advertising and Voluum actually diverge.

Attributes where Rakuten Advertising and Voluum differ
AttributeRakuten AdvertisingVoluum
Starting priceOn request$199/month
Pricing modeltransactionsubscription
PlatformsWebWeb, Mobile
Founded19972014

Identical on both: free tier (No), user rating (Not yet rated), category (Affiliate Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Rakuten Advertising

  • Global publisher network
  • Influencer marketplace
  • Cross-device attribution
  • AI-powered insights
  • Brand protection
  • Google Analytics
  • Adobe Analytics
  • Shopify

Only in Voluum

  • Real-time tracking
  • AI optimization
  • Anti-fraud kit
  • Traffic distribution AI
  • Collaboration tools
  • Google Ads
  • Facebook
  • PropellerAds

Both cover

  • Web support
  • Mobile support

What people use each for

The jobs each tool is most often brought in to do.

Rakuten Advertising

  • affiliate marketing managementnot Voluum
  • Workflow automationnot Voluum
  • Reportingnot Voluum

Voluum

  • Tracking affiliate and media buying campaigns across traffic sourcesnot Rakuten Advertising
  • Split testing landing pages and offersnot Rakuten Advertising
  • Automating bid and campaign rules against ad platformsnot Rakuten Advertising

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Rakuten Advertising

  • Account terminations without clear explanation
  • Commission payment delays of 60-90 days before payment settlement
  • Support response times are slow and often unhelpful
  • Limited transparency on advertiser approval reasons when applications get rejected
  • Less user-friendly interface compared to CJ Affiliate and ShareASale

Voluum

  • The entry Profit plan at $119 per month includes 1M events and retains data for 6 months only
  • Events beyond the plan allowance are charged as overage, at $0.06 per 1,000 on the Profit plan
  • Custom domains are capped per plan, at 3 plus 1 dedicated on Profit
  • Data retention is tiered and reaches 24 months only from the $1,599 per month Enterprise plan
  • Cookieless tracking starts on the Start-up plan at $539 per month
  • Chat support on the lower plans is limited to 14 days
  • The Automizer ad spend integration is a paid add on that rises to $2,380 per month at $1,000,000 of tracked monthly ad spend

Pricing, plan by plan

Rakuten Advertising

On request
  • NetworkFree
    • Performance-based pricing
    • Global publisher access
    • Advanced reporting

Voluum

$199/month
  • Discover$199/month
    • 3M events
    • 6 months data retention
    • Basic features

Which should you pick?

Choose Rakuten Advertising if

  • You need global publisher network.
  • You also want influencer marketplace.
Rakuten Advertising review

Choose Voluum if

  • You need real-time tracking.
  • You work on Web, Mobile.
  • You also want ai optimization.
Voluum review

Questions people ask

Is Rakuten Advertising or Voluum better?
Neither clearly leads. Rakuten Advertising starts at On request and Voluum at $199/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Rakuten Advertising or Voluum?
Rakuten Advertising starts at On request and Voluum at $199/month.
Does Rakuten Advertising or Voluum run on more platforms?
Rakuten Advertising runs on Web. Voluum runs on Web, Mobile.
What is Rakuten Advertising best used for?
Rakuten Advertising is most often used for affiliate marketing management, workflow automation, reporting. Of those, affiliate marketing management and workflow automation are not what Voluum is typically brought in for.
What can Rakuten Advertising do that Voluum cannot?
Rakuten Advertising covers Global publisher network, Influencer marketplace, Cross-device attribution, AI-powered insights. Voluum covers Real-time tracking, AI optimization, Anti-fraud kit, Traffic distribution AI. Both handle Web support, Mobile support.

Answered from the vendors’ own pages

Rakuten Advertising: How does Rakuten Advertising pay commissions?

Rakuten Advertising follows a 60-to-90 day commission payment cycle tied to advertiser invoice settlement, which is industry-standard but can result in delayed payments.

Source
Voluum: What is the base cost to start with Voluum?

The Profit plan starts at $119/month, which includes 20 active campaigns, 1 million events per month, and 6-month data retention. Annual billing is available at a discount.

Source
Rakuten Advertising: What integrations does Rakuten Advertising support?

Rakuten Advertising integrates with third-party platforms including Improvado, Strackr, Wecantrack, and Kochava for data tracking and reporting across Google Ads, Microsoft Ads, and Meta Ads.

Source
Voluum: How many active campaigns can I run at each pricing tier?

Profit (20), Scale (60), Start-up (100), Agency (200), and Enterprise (400) campaigns respectively. Custom Corporate and Executive plans allow unlimited campaigns.

Source
Rakuten Advertising: How are commission rates determined on Rakuten Advertising?

Each advertiser sets its own commission rates, cookie durations, and approval requirements. Commission structures vary by individual brand and product category.

Source
Voluum: What happens if I exceed my monthly event limit?

Overage charges are applied when you exceed the included events. The page mentions overage pricing but does not specify the per-event rate.

Source
Voluum: Is there a free trial period before I commit to a paid plan?

Yes, Voluum offers a 14-day platform preview with no payment required to test the platform.

Source
Voluum: How long will Voluum keep my data?

Data retention ranges from 6 months (Profit), 12 months (Scale, Start-up), 18 months (Agency), to 24 months (Enterprise) depending on your plan.

Source
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