Rakuten Advertising

Performance marketing solutions with global reach

As of 30 August 2026, Rakuten Advertising's pricing is not published; the vendor quotes on request. Rakuten Advertising is a global leader in affiliate marketing and performance advertising. Softwr lists it under Affiliate Marketing. Rakuten Advertising is made by Rakuten Group, launched in 1997, available on Web.

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Overview

What Rakuten Advertising does

Rakuten Advertising is a global leader in affiliate marketing and performance advertising. With presence in over 200 countries, it offers comprehensive affiliate network services, influencer marketing, and advanced attribution capabilities.

What people use it for

affiliate marketing management
Workflow automation
Reporting

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Rakuten Advertising.

Account terminations without clear explanation
Commission payment delays of 60-90 days before payment settlement
Support response times are slow and often unhelpful
Limited transparency on advertiser approval reasons when applications get rejected
Less user-friendly interface compared to CJ Affiliate and ShareASale

Cross-shopped

What people choose instead of Rakuten Advertising

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Rakuten Advertisingvs
Impact.com
Impact.com: Modern affiliate marketing platform with unified interface for affiliates, influencers, and brand partnerships, rated 4.4/5 on G2.
Rakuten Advertisingvs
Awin
Awin: Leading European affiliate network that acquired ShareASale, with strong representation across UK, Germany, France, and expanding US presence.
Rakuten Advertisingvs
CJ Affiliate
CJ Affiliate: Enterprise affiliate network connecting over 20,000 merchants including well-known brands across diverse niches.
Rakuten Advertisingvs
FlexOffers
FlexOffers: Affiliate network offering performance-based marketing with direct advertiser relationships and real-time tracking.
Rakuten Advertisingvs
Amazon Associates
Amazon Associates: Affiliate program by Amazon offering commission-based earning on product referrals from a vast product catalog.

Pricing

What Rakuten Advertising costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Network

Free

Performance-based pricing
Global publisher access
Advanced reporting

Capabilities

Features

Global publisher network
Influencer marketplace
Cross-device attribution
AI-powered insights
Brand protection
Google Analytics
Integration with Google Analytics
Adobe Analytics
Integration with Adobe Analytics
Shopify
Integration with Shopify
Web support
Available on web
Mobile support
Available on mobile

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

How does Rakuten Advertising pay commissions?

Rakuten Advertising follows a 60-to-90 day commission payment cycle tied to advertiser invoice settlement, which is industry-standard but can result in delayed payments.

Source

What integrations does Rakuten Advertising support?

Rakuten Advertising integrates with third-party platforms including Improvado, Strackr, Wecantrack, and Kochava for data tracking and reporting across Google Ads, Microsoft Ads, and Meta Ads.

Source

How are commission rates determined on Rakuten Advertising?

Each advertiser sets its own commission rates, cookie durations, and approval requirements. Commission structures vary by individual brand and product category.

Source

Behind it

Who makes Rakuten Advertising

Company: Rakuten Group
Based in: Tokyo, Japan

Timeline