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Software · head to head

Hopin vs HubSpot CRM

Hopin logo

Hopin

Software

Virtual and hybrid events at scale

From
Free
Rated
-
HubSpot CRM logo

HubSpot CRM

Software

Free CRM for sales and marketing

From
Free
Rated
-

The short version

  • Each has a real cost: Hopin platform complexity with feature breadth that results in no single feature being particularly strong compared to specialized competitors; HubSpot CRM starter tier starts at 15 USD per month per seat and Enterprise features like single sign-on require the 75 USD per month per seat tier
  • They diverge on capability: Hopin covers Virtual stages, HubSpot CRM covers Contact management.

Where they differ

Only the attributes on which Hopin and HubSpot CRM actually diverge.

Attributes where Hopin and HubSpot CRM differ
AttributeHopinHubSpot CRM
Pricing modelUnknownfreemium
PlatformsWeb, iOS, AndroidWeb, Mobile iOS, Mobile Android
Founded20192006

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hopin

  • Virtual stages
  • Networking sessions
  • Expo areas
  • Breakout rooms
  • Live streaming
  • Stripe
  • HubSpot
  • Marketo

Only in HubSpot CRM

  • Contact management
  • Deal tracking
  • Email
  • Reporting
  • Automation
  • Slack
  • GitHub
  • Google Workspace

Both cover

  • Salesforce
  • Zapier
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Hopin

  • Event planningnot HubSpot CRM
  • Ticket salesnot HubSpot CRM
  • Attendee managementnot HubSpot CRM
  • Virtual eventsnot HubSpot CRM
  • Event marketingnot HubSpot CRM

HubSpot CRM

  • Video Conferencingnot Hopin
  • Team Collaborationnot Hopin
  • Project Managementnot Hopin

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hopin

  • Platform complexity with feature breadth that results in no single feature being particularly strong compared to specialized competitors
  • Hard registration caps with additional charges if events exceed 100 registrations
  • Post-acquisition delays with slow account activation taking up to 45 days and slow responses to onboarding questions
  • High pricing particularly problematic for organizations running occasional or simple webinars
  • No Facebook or YouTube live streaming integration and limited caption support for accessibility

HubSpot CRM

  • Starter tier starts at 15 USD per month per seat and Enterprise features like single sign-on require the 75 USD per month per seat tier

Pricing, plan by plan

Hopin

Free

No published plan breakdown. See the Hopin review.

HubSpot CRM

Free
  • FreeFree
    • CRM
    • Landing pages
    • Email
  • Starter$50/month
    • Email campaigns
    • Advanced features
    • Support
  • Professional$800/month
    • Advanced automation
    • Custom integration
    • Support

Which should you pick?

Choose Hopin if

  • You need virtual stages.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want networking sessions.

Choose HubSpot CRM if

  • You need contact management.
  • You want to start without paying.
  • You work on Web, Mobile iOS, Mobile Android.
  • You also want deal tracking.

Questions people ask

Is Hopin or HubSpot CRM better?
Neither clearly leads. Hopin starts at Free and HubSpot CRM at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hopin or HubSpot CRM?
Hopin starts at Free and HubSpot CRM at Free.
Does Hopin or HubSpot CRM run on more platforms?
Hopin runs on Web, iOS, Android. HubSpot CRM runs on Web, Mobile iOS, Mobile Android.
Can I use Hopin for free?
Both have a free tier, so you can try either at no cost before committing.
What is Hopin best used for?
Hopin is most often used for event planning, ticket sales, attendee management, virtual events. Of those, event planning and ticket sales are not what HubSpot CRM is typically brought in for.
What can Hopin do that HubSpot CRM cannot?
Hopin covers Virtual stages, Networking sessions, Expo areas, Breakout rooms. HubSpot CRM covers Contact management, Deal tracking, Email, Reporting. Both handle Salesforce, Zapier, Web support.

Answered from the vendors’ own pages

Hopin: What is Hopin's pricing?

Hopin (now RingCentral Events) starts at approximately $99 per organizer per month (billed annually) for the Events Pro plan, with higher tiers at $199 and $299 per month adding onsite capabilities and advanced integrations. A free plan is available with limited features.

Source
Hopin: What features does Hopin include?

Hopin provides registration, live streaming, networking tools (1:1 video matchmaking, breakout rooms), virtual reception and expo areas, real-time analytics and reporting, and integrations with Salesforce, HubSpot, Marketo, and Pardot.

Source
Hopin: Can Hopin live stream to Facebook or YouTube?

No. Hopin does not offer native options to live stream video conferencing directly to Facebook or YouTube. This requires manual setup or third-party solutions.

Source
Hopin: Does Hopin provide automated captions during events?

Hopin does not offer built-in caption support across all features, which is a limitation for accessibility and engagement during live sessions.

Source
Hopin: Who acquired Hopin?

RingCentral acquired Hopin in late 2023. The platform is now sold as RingCentral Events with ongoing support and updates managed by RingCentral.

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