Software · head to head
Hopin vs HubSpot CRM
The short version
- Each has a real cost: Hopin platform complexity with feature breadth that results in no single feature being particularly strong compared to specialized competitors; HubSpot CRM starter tier starts at 15 USD per month per seat and Enterprise features like single sign-on require the 75 USD per month per seat tier
- They diverge on capability: Hopin covers Virtual stages, HubSpot CRM covers Contact management.
Where they differ
Only the attributes on which Hopin and HubSpot CRM actually diverge.
| Attribute | Hopin | HubSpot CRM |
|---|---|---|
| Pricing model | Unknown | freemium |
| Platforms | Web, iOS, Android | Web, Mobile iOS, Mobile Android |
| Founded | 2019 | 2006 |
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Hopin
- Virtual stages
- Networking sessions
- Expo areas
- Breakout rooms
- Live streaming
- Stripe
- HubSpot
- Marketo
Only in HubSpot CRM
- Contact management
- Deal tracking
- Reporting
- Automation
- Slack
- GitHub
- Google Workspace
Both cover
- Salesforce
- Zapier
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Hopin
- Event planningnot HubSpot CRM
- Ticket salesnot HubSpot CRM
- Attendee managementnot HubSpot CRM
- Virtual eventsnot HubSpot CRM
- Event marketingnot HubSpot CRM
HubSpot CRM
- Video Conferencingnot Hopin
- Team Collaborationnot Hopin
- Project Managementnot Hopin
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Hopin
- Platform complexity with feature breadth that results in no single feature being particularly strong compared to specialized competitors
- Hard registration caps with additional charges if events exceed 100 registrations
- Post-acquisition delays with slow account activation taking up to 45 days and slow responses to onboarding questions
- High pricing particularly problematic for organizations running occasional or simple webinars
- No Facebook or YouTube live streaming integration and limited caption support for accessibility
HubSpot CRM
- Starter tier starts at 15 USD per month per seat and Enterprise features like single sign-on require the 75 USD per month per seat tier
Pricing, plan by plan
Hopin
FreeNo published plan breakdown. See the Hopin review.
HubSpot CRM
Free- FreeFree
- CRM
- Landing pages
- Starter$50/month
- Email campaigns
- Advanced features
- Support
- Professional$800/month
- Advanced automation
- Custom integration
- Support
Which should you pick?
Choose Hopin if
- You need virtual stages.
- You want to start without paying.
- You work on Web, iOS, Android.
- You also want networking sessions.
Choose HubSpot CRM if
- You need contact management.
- You want to start without paying.
- You work on Web, Mobile iOS, Mobile Android.
- You also want deal tracking.
Questions people ask
- Is Hopin or HubSpot CRM better?
- Neither clearly leads. Hopin starts at Free and HubSpot CRM at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Hopin or HubSpot CRM?
- Hopin starts at Free and HubSpot CRM at Free.
- Does Hopin or HubSpot CRM run on more platforms?
- Hopin runs on Web, iOS, Android. HubSpot CRM runs on Web, Mobile iOS, Mobile Android.
- Can I use Hopin for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Hopin best used for?
- Hopin is most often used for event planning, ticket sales, attendee management, virtual events. Of those, event planning and ticket sales are not what HubSpot CRM is typically brought in for.
- What can Hopin do that HubSpot CRM cannot?
- Hopin covers Virtual stages, Networking sessions, Expo areas, Breakout rooms. HubSpot CRM covers Contact management, Deal tracking, Email, Reporting. Both handle Salesforce, Zapier, Web support.
Answered from the vendors’ own pages
Hopin: What is Hopin's pricing?
Hopin (now RingCentral Events) starts at approximately $99 per organizer per month (billed annually) for the Events Pro plan, with higher tiers at $199 and $299 per month adding onsite capabilities and advanced integrations. A free plan is available with limited features.
SourceHopin: What features does Hopin include?
Hopin provides registration, live streaming, networking tools (1:1 video matchmaking, breakout rooms), virtual reception and expo areas, real-time analytics and reporting, and integrations with Salesforce, HubSpot, Marketo, and Pardot.
SourceHopin: Can Hopin live stream to Facebook or YouTube?
No. Hopin does not offer native options to live stream video conferencing directly to Facebook or YouTube. This requires manual setup or third-party solutions.
SourceHopin: Does Hopin provide automated captions during events?
Hopin does not offer built-in caption support across all features, which is a limitation for accessibility and engagement during live sessions.
SourceHopin: Who acquired Hopin?
RingCentral acquired Hopin in late 2023. The platform is now sold as RingCentral Events with ongoing support and updates managed by RingCentral.
Related pages
More on HubSpot CRM
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