Developer Tools · head to head
Hookdeck vs Luzmo

Hookdeck
Developer Tools
Event gateway that receives, queues, retries and replays inbound webhooks
- From
- Free
- Free plan
- Yes

Luzmo
Business Intelligence
Embedded analytics for SaaS products, billed by monthly active dashboard users
- From
- €995/month
- Free plan
- No
The short version
- Hookdeck has a free plan, then $39/mo; Luzmo starts at €995/mo.
- Only Hookdeck lists ingest and persist; only Luzmo lists multi-tenant row-level security.
- Where Hookdeck falls short: pricing meters delivered events, so fan-out multiplies the bill: one inbound event routed to four services counts as four deliveries.
- Prices and features on this page were last checked on 31 August 2026.
Where they differ
Only the attributes on which Hookdeck and Luzmo actually diverge.
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Hookdeck
- Ingest and persist
- Automatic retries
- Filters and fan-out
- Transformations
- Local development CLI
- Rate limiting
Only in Luzmo
- Multi-tenant row-level security
- Embeddable editor
- Theming and white labelling
- SDKs and APIs
- Luzmo IQ
- Scheduled exports
What people use each for
The jobs each tool is most often brought in to do.
Hookdeck
- A payments integration where losing a Stripe event during a deploy causes an order to go unfulfillednot Luzmo
- Fanning one provider webhook out to several internal services without each subscribing separatelynot Luzmo
- Debugging a partner integration by replaying the exact failing payload after shipping a fixnot Luzmo
- Receiving production-shaped webhooks on a developer laptop without running a public tunnelnot Luzmo
Luzmo
- A B2B SaaS product that needs customer-facing dashboards without hiring a front-end data visualisation teamnot Hookdeck
- A vertical software vendor that wants to sell an analytics module as a paid add-onnot Hookdeck
- A product where each customer must only see their own rows and the security boundary has to be provable to an auditornot Hookdeck
- A team that wants end customers to build their own charts rather than filing feature requests for every new reportnot Hookdeck
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Hookdeck
- Pricing meters delivered events, so fan-out multiplies the bill: one inbound event routed to four services counts as four deliveries
- Free-tier retention is three days, which is shorter than the time it typically takes to notice a failing integration, so the payloads needed for a replay are often already gone
- It becomes a single point of failure in front of every third-party integration, and an outage there means every provider webhook queues or fails at once
- The transformation layer runs JavaScript in a constrained environment, so anything that needs a database lookup or an external call has to happen downstream instead
- For a team already running Kafka or SQS the value is mostly the console and the replay UI, which is a hard cost to justify against infrastructure they already operate
Luzmo
- Billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier
- The entry price of EUR 995 per month billed annually rules it out for early-stage products, so the realistic buyer already has meaningful revenue
- It is built for embedding rather than internal analysis, so most customers still pay for a second BI tool for their own staff, doubling the analytics line item
- The semantic modelling layer is lighter than a dedicated one such as dbt or Cube, so complex metric definitions often have to be pre-computed in the warehouse before Luzmo sees them
- As a smaller European vendor it has less connector breadth and a smaller partner ecosystem than the US incumbents, and unusual data sources frequently need an intermediate warehouse hop
Pricing, plan by plan
Hookdeck
Free- DeveloperFree
- Up to ten thousand events per month
- Three-day retention
- One user
- Team$39/mo
- Ten thousand events included
- Unlimited users
- Pay as you go metering above the included events
- Growth$499/mo
- Ten thousand events included plus metered usage
- Thirty-day retention
- Uptime and latency SLAs
- EnterpriseOn request
- Negotiated event volume
- Custom retention
- Dedicated support
Luzmo
€995/month- Starter€995/mo
- Embedded dashboards with white labelling
- Custom charts
- APIs and SDKs
- Premium€2,495/mo
- Everything in Starter
- End-customer self-service dashboard building
- Luzmo IQ conversational insights
- EnterpriseOn request
- Dedicated VPC option
- Flexible hosting region
- OIDC single sign-on
Which should you pick?
Choose Hookdeck if
- You need ingest and persist.
- You want to start without paying.
- You work on Web, Linux, macOS, Windows.
- You also want automatic retries.
Choose Luzmo if
- You need multi-tenant row-level security.
- You also want embeddable editor.
Questions people ask
- Is Hookdeck or Luzmo better?
- Neither clearly leads. Hookdeck starts at Free and Luzmo at €995/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Hookdeck or Luzmo?
- Hookdeck has a free tier; the other does not. Paid plans start at Free for Hookdeck and €995/month for Luzmo.
- Does Hookdeck or Luzmo run on more platforms?
- Hookdeck runs on Web, Linux, macOS, Windows. Luzmo runs on Web.
- Can I use Hookdeck for free?
- Yes. Hookdeck has a free tier, so you can try it without paying. Luzmo starts at €995/month.
- What is Hookdeck best used for?
- Hookdeck is most often used for a payments integration where losing a stripe event during a deploy causes an order to go unfulfilled, fanning one provider webhook out to several internal services without each subscribing separately, debugging a partner integration by replaying the exact failing payload after shipping a fix, receiving production-shaped webhooks on a developer laptop without running a public tunnel. Of those, a payments integration where losing a stripe event during a deploy causes an order to go unfulfilled and fanning one provider webhook out to several internal services without each subscribing separately are not what Luzmo is typically brought in for.
- What can Hookdeck do that Luzmo cannot?
- Hookdeck covers Ingest and persist, Automatic retries, Filters and fan-out, Transformations. Luzmo covers Multi-tenant row-level security, Embeddable editor, Theming and white labelling, SDKs and APIs.
Answered from the vendors’ own pages
Hookdeck: Is there a free plan?
Yes, ten thousand events a month with three-day retention and one user.
Luzmo: Is Luzmo the same as Cumul.io?
Yes. Cumul.io rebranded to Luzmo; it is the same company and product line.
Hookdeck: How is usage counted?
By delivered events, so a single inbound webhook fanned out to three destinations counts as three.
Luzmo: How is it priced?
By monthly active users of your embedded dashboards, from EUR 995 per month on Starter billed annually.
Hookdeck: Can I replay a failed webhook?
Yes, individually or in bulk from the console, with the original payload.
Luzmo: Is there a free tier?
No, only a trial. There is no perpetual free plan.
Hookdeck: Does it work for outbound webhooks too?
Yes, the same queueing, retry and observability applies to webhooks you send.
Luzmo: Can our customers build their own dashboards?
Yes, but the embeddable editor for end-customer self-service sits on the Premium tier.
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