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Automation Integration · head to head

Hightouch vs Monday Sales CRM

Hightouch logo

Hightouch

Automation Integration

Sync data from your warehouse to business tools

From
Free
Rated
-
Full reviewWebsite
Monday Sales CRM logo

Monday Sales CRM

Remote Work

Sales management and CRM platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Hightouch has a free tier, so it costs nothing to try first.
  • Each has a real cost: Hightouch the free tier allows only 2 active syncs, though destinations and user seats are unlimited; Monday Sales CRM every CRM plan carries a 3 seat minimum, so a solo user or a pair still pay for three
  • They diverge on capability: Hightouch covers Data syncing, Monday Sales CRM covers Deal management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Hightouch and Monday Sales CRM actually diverge.

Attributes where Hightouch and Monday Sales CRM differ
AttributeHightouchMonday Sales CRM
Starting priceFreeOn request
Pricing modelusage-basedsubscription
Free tierYesNo
PlatformsWeb, ApiWeb, Mobile iOS, Mobile Android
CategoryAutomation IntegrationRemote Work
Founded20202012

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hightouch

  • Data syncing
  • Reverse ETL
  • Transformation
  • Real-time activation
  • Error handling
  • Monitoring
  • Scheduling
  • 200+ destinations

Only in Monday Sales CRM

  • Deal management
  • Lead tracking
  • Pipeline
  • Automations
  • Reporting
  • Slack
  • Zapier
  • Google Drive

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Hightouch

  • Composable Customer Data Platformnot Monday Sales CRM
  • Reverse ETL and data activationnot Monday Sales CRM

Monday Sales CRM

  • Sales pipeline and contact management on the monday platformnot Hightouch
  • Tracking deals and automating sales follow upnot Hightouch

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hightouch

  • The free tier allows only 2 active syncs, though destinations and user seats are unlimited
  • Neither paid product publishes a price, and both are described as usage based without stating the unit or the rate
  • Monthly active row thresholds and feature gates are not listed, so cost cannot be estimated before contacting sales

Monday Sales CRM

  • Every CRM plan carries a 3 seat minimum, so a solo user or a pair still pay for three
  • Automation actions are metered monthly, at 250 on Standard against 25,000 on Pro, a hundredfold gap between adjacent tiers
  • The CRM is priced above the general Work Management product at the same tier, at 12 EUR against 9 EUR per seat on Basic
  • Published rates require annual billing, with monthly costing more
  • The Ultimate tier is custom priced

Pricing, plan by plan

Hightouch

Free
  • StarterFree
    • Limited syncs
    • Community support
  • Growth$200/month
    • Multiple syncs
    • Email support
  • Enterprise$1000/month
    • Unlimited syncs
    • Dedicated support

Monday Sales CRM

On request
  • Sales$15/month
    • Up to 5 users
    • Sales features
    • Automations
  • Sales+$35/month
    • Unlimited users
    • Advanced features
    • API access

Which should you pick?

Choose Hightouch if

  • You need data syncing.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want reverse etl.
Hightouch review

Choose Monday Sales CRM if

  • You need deal management.
  • You work on Web, Mobile iOS, Mobile Android.
  • You also want lead tracking.
Monday Sales CRM review

Questions people ask

Is Hightouch or Monday Sales CRM better?
Neither clearly leads. Hightouch starts at Free and Monday Sales CRM at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hightouch or Monday Sales CRM?
Hightouch has a free tier; the other does not. Paid plans start at Free for Hightouch and On request for Monday Sales CRM.
Does Hightouch or Monday Sales CRM run on more platforms?
Hightouch runs on Web, Api. Monday Sales CRM runs on Web, Mobile iOS, Mobile Android.
Can I use Hightouch for free?
Yes. Hightouch has a free tier, so you can try it without paying. Monday Sales CRM starts at On request.
What is Hightouch best used for?
Hightouch is most often used for composable customer data platform, reverse etl and data activation. Of those, composable customer data platform and reverse etl and data activation are not what Monday Sales CRM is typically brought in for.
What can Hightouch do that Monday Sales CRM cannot?
Hightouch covers Data syncing, Reverse ETL, Transformation, Real-time activation. Monday Sales CRM covers Deal management, Lead tracking, Pipeline, Automations. Both handle Web support.

Answered from the vendors’ own pages

Hightouch: How much does Hightouch cost?

Hightouch uses usage-based pricing with the philosophy to 'only pay for what you use.' Specific dollar amounts are not published; prospects must request a demo for custom quotes.

Source
Hightouch: Does Hightouch offer a free tier?

Yes, Hightouch offers a free Basic Reverse ETL tier with up to 2 active syncs, unlimited destination count, and unlimited user seats.

Source
Hightouch: What pricing models does Hightouch offer?

Hightouch offers usage-based pricing for Agentic Marketing Platform and Composable CDP with no Monthly Tracked Users (MTU) limits and economies of scale as usage grows.

Source
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