Softwr

Automation Integration · head to head

Hightouch vs Make

Hightouch logo

Hightouch

Automation Integration

Sync data from your warehouse to business tools

From
Free
Rated
-
Full reviewWebsite
Make logo

Make

Remote Work

The platform for the new way of working

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Hightouch the free tier allows only 2 active syncs, though destinations and user seats are unlimited; Make free tier limited to 1,000 credits per month
  • They diverge on capability: Hightouch covers Data syncing, Make covers Visual workflow builder.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Hightouch and Make actually diverge.

Attributes where Hightouch and Make differ
AttributeHightouchMake
Pricing modelusage-basedfreemium
PlatformsWeb, ApiWeb
CategoryAutomation IntegrationRemote Work
Founded20202013

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hightouch

  • Data syncing
  • Reverse ETL
  • Transformation
  • Real-time activation
  • Monitoring
  • 200+ destinations
  • Data warehouses
  • Marketing platforms

Only in Make

  • Visual workflow builder
  • Webhooks
  • API connectors
  • Conditional logic
  • Data transformation
  • Team collaboration
  • 1000+ apps
  • Custom APIs

Both cover

  • Error handling
  • Scheduling
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Hightouch

  • Composable Customer Data Platformnot Make
  • Reverse ETL and data activationnot Make

Make

  • Automating integrations between 3,000+ pre-built applicationsnot Hightouch
  • Building AI agents and workflow automation without extensive codingnot Hightouch
  • Enterprise automation with GDPR, SOC 2 Type II compliancenot Hightouch
  • Rapid deployment of automations from concept to livenot Hightouch

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hightouch

  • The free tier allows only 2 active syncs, though destinations and user seats are unlimited
  • Neither paid product publishes a price, and both are described as usage based without stating the unit or the rate
  • Monthly active row thresholds and feature gates are not listed, so cost cannot be estimated before contacting sales

Make

  • Free tier limited to 1,000 credits per month
  • Free tier restricted to 2 active scenarios maximum
  • Free tier enforces 15-minute minimum scheduling interval
  • Credit-based model means costs scale with usage volume, not just features

Pricing, plan by plan

Hightouch

Free
  • StarterFree
    • Limited syncs
    • Community support
  • Growth$200/month
    • Multiple syncs
    • Email support
  • Enterprise$1000/month
    • Unlimited syncs
    • Dedicated support

Make

Free

No published plan breakdown. See the Make review.

Which should you pick?

Choose Hightouch if

  • You need data syncing.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want reverse etl.
Hightouch review

Choose Make if

  • You need visual workflow builder.
  • You want to start without paying.
  • You also want webhooks.
Make review

Questions people ask

Is Hightouch or Make better?
Neither clearly leads. Hightouch starts at Free and Make at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hightouch or Make?
Hightouch starts at Free and Make at Free.
Does Hightouch or Make run on more platforms?
Hightouch runs on Web, Api. Make runs on Web.
Can I use Hightouch for free?
Both have a free tier, so you can try either at no cost before committing.
What is Hightouch best used for?
Hightouch is most often used for composable customer data platform, reverse etl and data activation. Of those, composable customer data platform and reverse etl and data activation are not what Make is typically brought in for.
What can Hightouch do that Make cannot?
Hightouch covers Data syncing, Reverse ETL, Transformation, Real-time activation. Make covers Visual workflow builder, Webhooks, API connectors, Conditional logic. Both handle Error handling, Scheduling, Cloud deployment, Web support.

Answered from the vendors’ own pages

Hightouch: How much does Hightouch cost?

Hightouch uses usage-based pricing with the philosophy to 'only pay for what you use.' Specific dollar amounts are not published; prospects must request a demo for custom quotes.

Source
Make: How is Make priced and does the free plan expire?

Make offers a free plan with 1,000 credits per month at no cost and no time limit. The free plan includes the no-code workflow builder, access to 3,000+ apps, and customer support. Paid tiers (Core, Pro, Teams) are $9-$29/month with 10,000+ credits included.

Source
Hightouch: Does Hightouch offer a free tier?

Yes, Hightouch offers a free Basic Reverse ETL tier with up to 2 active syncs, unlimited destination count, and unlimited user seats.

Source
Make: What happens if I exceed my monthly credits?

Extra credits beyond the monthly allowance can be purchased in bundles of 1,000 or 10,000. Auto-purchasing is available for Core, Pro, and Teams plans to automatically buy additional credits when needed.

Source
Hightouch: What pricing models does Hightouch offer?

Hightouch offers usage-based pricing for Agentic Marketing Platform and Composable CDP with no Monthly Tracked Users (MTU) limits and economies of scale as usage grows.

Source
Make: Can I save money by switching to annual billing?

Yes, annual plans offer 15% or more savings compared to monthly billing. Monthly subscriptions continue until the end of the billing month, while annual plans run for 12 months.

Source
Make: What happens to unused credits if I cancel?

Unused monthly credits expire at the end of each billing cycle. With annual subscriptions on Pro and Teams plans, credits are maintained for the full 12-month term. Users can cancel at any time and the organization converts to the free plan after the current billing cycle ends.

Source
Make: How many active scenarios can I create on the free plan versus paid plans?

The free plan is limited to 2 active scenarios and has a 15-minute minimum interval between runs. Paid plans (Core and above) offer unlimited active scenarios with the ability to schedule runs down to the minute.

Source
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