Softwr

Automation Integration · head to head

Lytics vs Make

L

Lytics

Automation Integration

The customer data platform for personalization

From
$400/month
Rated
-
Full reviewWebsite
Make logo

Make

Remote Work

The platform for the new way of working

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Make has a free tier, so it costs nothing to try first.
  • Each has a real cost: Lytics billed in credits where one credit is an update to a user profile, so the bill tracks how often profiles change rather than how many exist; Make free tier limited to 1,000 credits per month
  • They diverge on capability: Lytics covers Data collection, Make covers Visual workflow builder.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Lytics and Make actually diverge.

Attributes where Lytics and Make differ
AttributeLyticsMake
Starting price$400/monthFree
Pricing modelusage-basedfreemium
Free tierNoYes
CategoryAutomation IntegrationRemote Work

Identical on both: platforms (Web), user rating (Not yet rated), founded (2013).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lytics

  • Data collection
  • Audience segmentation
  • Predictive analytics
  • Personalization
  • Real-time activation
  • Analytics
  • API access
  • 100+ integrations

Only in Make

  • Visual workflow builder
  • Webhooks
  • API connectors
  • Conditional logic
  • Data transformation
  • Error handling
  • Scheduling
  • Team collaboration

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Lytics

  • Building unified customer profiles from behavioural and marketing datanot Make
  • Segmenting audiences and syncing them to marketing destinationsnot Make

Make

  • Automating integrations between 3,000+ pre-built applicationsnot Lytics
  • Building AI agents and workflow automation without extensive codingnot Lytics
  • Enterprise automation with GDPR, SOC 2 Type II compliancenot Lytics
  • Rapid deployment of automations from concept to livenot Lytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lytics

  • Billed in credits where one credit is an update to a user profile, so the bill tracks how often profiles change rather than how many exist
  • Most inbound events consume a full credit each, and Cloud Connect sync events consume half a credit per updated row
  • The free Developer tier is capped at 2M monthly credits and 10 domains
  • The Growth plan is $500 a month for 5M credits, with additional credits at $500 per 10M
  • Enterprise begins above 10M credits and is quoted rather than published

Make

  • Free tier limited to 1,000 credits per month
  • Free tier restricted to 2 active scenarios maximum
  • Free tier enforces 15-minute minimum scheduling interval
  • Credit-based model means costs scale with usage volume, not just features

Pricing, plan by plan

Lytics

$400/month
  • Professional$400/month
    • Core CDP features
  • Advanced$1200/month
    • Advanced personalization
    • Priority support
  • Enterprise$3000/month
    • Custom solutions
    • Dedicated support

Make

Free

No published plan breakdown. See the Make review.

Which should you pick?

Choose Lytics if

  • You need data collection.
  • You also want audience segmentation.
Lytics review

Choose Make if

  • You need visual workflow builder.
  • You want to start without paying.
  • You also want webhooks.
Make review

Questions people ask

Is Lytics or Make better?
Neither clearly leads. Lytics starts at $400/month and Make at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lytics or Make?
Make has a free tier; the other does not. Paid plans start at $400/month for Lytics and Free for Make.
Does Lytics or Make run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Make for free?
Yes. Make has a free tier, so you can try it without paying. Lytics starts at $400/month.
What is Lytics best used for?
Lytics is most often used for building unified customer profiles from behavioural and marketing data, segmenting audiences and syncing them to marketing destinations. Of those, building unified customer profiles from behavioural and marketing data and segmenting audiences and syncing them to marketing destinations are not what Make is typically brought in for.
What can Lytics do that Make cannot?
Lytics covers Data collection, Audience segmentation, Predictive analytics, Personalization. Make covers Visual workflow builder, Webhooks, API connectors, Conditional logic. Both handle Cloud deployment, Web support.

Answered from the vendors’ own pages

Make: How is Make priced and does the free plan expire?

Make offers a free plan with 1,000 credits per month at no cost and no time limit. The free plan includes the no-code workflow builder, access to 3,000+ apps, and customer support. Paid tiers (Core, Pro, Teams) are $9-$29/month with 10,000+ credits included.

Source
Make: What happens if I exceed my monthly credits?

Extra credits beyond the monthly allowance can be purchased in bundles of 1,000 or 10,000. Auto-purchasing is available for Core, Pro, and Teams plans to automatically buy additional credits when needed.

Source
Make: Can I save money by switching to annual billing?

Yes, annual plans offer 15% or more savings compared to monthly billing. Monthly subscriptions continue until the end of the billing month, while annual plans run for 12 months.

Source
Make: What happens to unused credits if I cancel?

Unused monthly credits expire at the end of each billing cycle. With annual subscriptions on Pro and Teams plans, credits are maintained for the full 12-month term. Users can cancel at any time and the organization converts to the free plan after the current billing cycle ends.

Source
Make: How many active scenarios can I create on the free plan versus paid plans?

The free plan is limited to 2 active scenarios and has a 15-minute minimum interval between runs. Paid plans (Core and above) offer unlimited active scenarios with the ability to schedule runs down to the minute.

Source
Share

Related pages

More on Lytics

More on Make

Keep looking

Other head to heads