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Automation Integration · head to head

Hevo Data vs Improvado

Hevo Data logo

Hevo Data

Automation Integration

The easiest way to move data reliably

From
Free
Rated
-
Full reviewWebsite
Improvado logo

Improvado

Marketing

Data integration platform for marketing teams

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Hevo Data billed on events ingested rather than on connectors or seats, so the bill tracks how chatty the sources are; Improvado free tier limited to 50 MCP actions per week
  • They diverge on capability: Hevo Data covers No-code pipeline builder, Improvado covers 500+ data source connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Hevo Data and Improvado actually diverge.

Attributes where Hevo Data and Improvado differ
AttributeHevo DataImprovado
Pricing modelusage-basedfreemium
PlatformsWeb, CloudWeb, Api, Data-warehouse
CategoryAutomation IntegrationMarketing
Founded20162015

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hevo Data

  • No-code pipeline builder
  • Real-time sync
  • Data validation
  • Error handling
  • Monitoring
  • Scheduling
  • 150+ sources
  • SaaS apps

Only in Improvado

  • 500+ data source connectors
  • Real-time syncing
  • Data warehouse integration
  • ETL capabilities
  • Data quality monitoring
  • Historical data
  • Custom connectors
  • Google Analytics

Both cover

  • Data transformation
  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Hevo Data

  • Data pipeline and ETL managementnot Improvado
  • Cloud data integrationnot Improvado

Improvado

  • Marketing data integrationnot Hevo Data
  • Multi-workspace data orchestrationnot Hevo Data
  • Incrementality testing and attributionnot Hevo Data
  • Multi-touch attribution modelingnot Hevo Data

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hevo Data

  • Billed on events ingested rather than on connectors or seats, so the bill tracks how chatty the sources are
  • The free plan allows 1M events a month and the Starter plan starts at $265 a month billed annually
  • Event volume is a priced tier inside each plan, at 5M, 20M or 50M on Starter
  • Usage above the plan quota is charged as on demand on top of the subscription, and the overage rate is not published anywhere on the pricing page
  • Paying monthly rather than annually raises Starter from $265 to $299

Improvado

  • Free tier limited to 50 MCP actions per week
  • Advanced and Enterprise tiers require custom pricing quotes
  • No publicly listed Advanced or Enterprise rates

Pricing, plan by plan

Hevo Data

Free
  • FreeFree
    • Up to 1M events/month
    • 1-hour scheduling
    • Up to 5 users
  • Starter$265/month
    • 5M-20M events/month options
    • Up to 10 users
    • 150+ connectors
  • Professional$750/month
    • 20M-100M events/month options
    • Unlimited users
    • Hevo APIs
  • Business Critical$null/month
    • Custom quote required
    • Streaming pipelines
    • Role-based access control

Improvado

Free
  • Free LimitedFree
    • 50 MCP actions per week
    • 1 workspace
    • Live API requests to all sources
  • MCP Only$100/month
    • 2M rows per year
    • Daily data sync
    • 300 MCP actions per week
  • Advanced$null/custom
    • 600M rows per year
    • Up to 4x daily syncs
    • 200 actions per day
  • Enterprise$null/custom
    • 1B rows per year
    • 600 actions per day
    • Unlimited workspaces

Which should you pick?

Choose Hevo Data if

  • You need no-code pipeline builder.
  • You want to start without paying.
  • You work on Web, Cloud.
  • You also want real-time sync.
Hevo Data review

Choose Improvado if

  • You need 500+ data source connectors.
  • You want to start without paying.
  • You work on Web, Api, Data-warehouse.
  • You also want real-time syncing.
Improvado review

Questions people ask

Is Hevo Data or Improvado better?
Neither clearly leads. Hevo Data starts at Free and Improvado at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hevo Data or Improvado?
Hevo Data starts at Free and Improvado at Free.
Does Hevo Data or Improvado run on more platforms?
Hevo Data runs on Web, Cloud. Improvado runs on Web, Api, Data-warehouse.
Can I use Hevo Data for free?
Both have a free tier, so you can try either at no cost before committing.
What is Hevo Data best used for?
Hevo Data is most often used for data pipeline and etl management, cloud data integration. Of those, data pipeline and etl management and cloud data integration are not what Improvado is typically brought in for.
What can Hevo Data do that Improvado cannot?
Hevo Data covers No-code pipeline builder, Real-time sync, Data validation, Error handling. Improvado covers 500+ data source connectors, Real-time syncing, Data warehouse integration, ETL capabilities. Both handle Data transformation, SOC2.

Answered from the vendors’ own pages

Hevo Data: How much does Hevo Data cost?

Hevo Data offers a free plan (up to 1M events/month) and paid plans starting at $265/month (Starter for 5M-20M events/month) up to $750/month (Professional for 20M-100M events/month).

Source
Improvado: What is Improvado's free tier?

Improvado Free Limited tier costs $0/month and includes 50 MCP actions per week, 1 workspace, live API requests to all sources, AI Agent, and MCP. No credit card required to start.

Source
Hevo Data: How are Hevo Data events counted?

Each record inserted, updated, or deleted in the destination counts as one event toward the monthly quota.

Source
Improvado: What are Improvado's paid plans?

Paid tiers include MCP Only ($100/month with 2M rows/year and 300 weekly actions), Advanced (custom pricing with 600M rows/year and 50 workspaces), and Enterprise (custom pricing with 1B rows/year, unlimited workspaces, and SSO).

Source
Hevo Data: Does Hevo Data offer annual discounts?

Yes, Hevo Data offers 12% discount for annual billing on all paid plans.

Source
Improvado: Does Improvado offer data sync frequency limits?

MCP Only tier offers daily data sync, Advanced tier allows up to 4x daily syncs, and Enterprise tier includes no stated sync frequency limits. Free tier enables live API requests without scheduled syncing.

Source
Improvado: What compliance and security features does Improvado include?

Improvado holds SOC 2 Type II, HIPAA, GDPR, and CCPA compliance. Enterprise tier specifically includes SSO with Azure and Okta support for identity management.

Source
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