Is Gusto or Serpstat better?

Neither clearly leads. Gusto starts at $49/month and Serpstat at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Gusto or Serpstat?

Gusto starts at $49/month and Serpstat at On request.

Does Gusto or Serpstat run on more platforms?

Both run on Web, so platform support will not decide this one for you.

What is Gusto best used for?

Gusto is most often used for payroll processing, benefits administration, tax compliance, employee onboarding. Of those, payroll processing and benefits administration are not what Serpstat is typically brought in for.

What can Gusto do that Serpstat cannot?

Gusto covers Automated payroll, Tax filing, Benefits administration, Time tracking.

All industries · head to head

Gusto vs Serpstat

Gusto

All industries

The people platform for small businesses

From: $49/month
Rated: -

Full review Website

Serpstat

SEO & Website Optimization

All-in-One SEO platform

From: On request
Rated: -

Full review Website

The short version

Each has a real cost: Gusto customer service can be slow and unresponsive to issues; Serpstat individual plan at $50 per month caps searches at 100 per day and keyword position checks at 10,000

Where they differ

Only the attributes on which Gusto and Serpstat actually diverge.

Attributes where Gusto and Serpstat differ
Attribute	Gusto	Serpstat
Starting price	$49/month	On request
Pricing model	Unknown	subscription
Category	All industries	SEO & Website Optimization
Founded	2011	Unknown

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gusto

Automated payroll
Tax filing
Benefits administration
Time tracking
Employee onboarding
HR compliance
Workers' comp
401(k) management

Only in Serpstat

Nothing recorded that Gusto does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Gusto

Payroll processingnot Serpstat
Benefits administrationnot Serpstat
Tax compliancenot Serpstat
Employee onboardingnot Serpstat
Time trackingnot Serpstat

Serpstat

No use cases recorded yet. See the Serpstat review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gusto

Customer service can be slow and unresponsive to issues
Weak reporting capabilities, cannot export data to spreadsheets for analysis
Support staff lacks deep payroll expertise and knowledge
Rehired employees do not have settings reset, causing manual cleanup work
City tax handling requires additional monitoring and monitoring
Onboarding can have issues with bank account verification and tax registration

Serpstat

Individual plan at $50 per month caps searches at 100 per day and keyword position checks at 10,000
The full annual discount of up to 27 percent requires paying yearly rather than monthly

Pricing, plan by plan

Gusto

$49/month

No published plan breakdown. See the Gusto review.

Serpstat

On request

No published plan breakdown. See the Serpstat review.

Which should you pick?

Choose Gusto if

You need automated payroll.
You also want tax filing.

Gusto review

Choose Serpstat if

Nothing in the data separates Serpstat from Gusto on the points above - pick on price and on how each one feels to use.

Serpstat review

Questions people ask

Is Gusto or Serpstat better?: Neither clearly leads. Gusto starts at $49/month and Serpstat at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gusto or Serpstat?: Gusto starts at $49/month and Serpstat at On request.
Does Gusto or Serpstat run on more platforms?: Both run on Web, so platform support will not decide this one for you.
What is Gusto best used for?: Gusto is most often used for payroll processing, benefits administration, tax compliance, employee onboarding. Of those, payroll processing and benefits administration are not what Serpstat is typically brought in for.
What can Gusto do that Serpstat cannot?: Gusto covers Automated payroll, Tax filing, Benefits administration, Time tracking.

Answered from the vendors’ own pages

Gusto: What is Gusto's starting price?

Gusto starts at $49 per month plus $6 per person. The company also offers a Contractor-only plan for $35 per month plus $6 per contractor.

Source

Gusto: Does Gusto include unlimited payroll runs?

Yes, all Gusto plans include unlimited payroll runs at no extra charge, including off-cycle payrolls.

Source

Gusto: What core features are included in Gusto?

All plans include payroll processing, tax administration, digital onboarding, benefits enrollment, time tracking, performance management, and next-day direct deposit for most plans.

Source

Gusto: Does Gusto support integrations?

Yes, Gusto integrates with accounting software, applicant tracking systems, benefits providers, time-tracking tools, and other business platforms to reduce data entry.

Source

Gusto vs Serpstat

Gusto

Serpstat

The short version

Where they differ

What each one covers

Only in Gusto

Only in Serpstat

What people use each for

Gusto

Serpstat

Where each one falls short

Gusto

Serpstat

Pricing, plan by plan

Gusto

Serpstat

Which should you pick?

Choose Gusto if

Choose Serpstat if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Gusto

More on Serpstat

Keep looking

Other head to heads