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Software · head to head

AnswerThePublic vs Gusto

AnswerThePublic logo

AnswerThePublic

Software

Keyword and content ideation tool that visualizes search questions and phrases

From
$20/month
Rated
-
Full reviewWebsite
Gusto logo

Gusto

Software

The people platform for small businesses

From
$49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AnswerThePublic credit-based limits on projects and articles mean heavy users need the higher-priced Growth or Business tiers.; Gusto customer service can be slow and unresponsive to issues
  • They diverge on capability: AnswerThePublic covers Search listening visualizations, Gusto covers Automated payroll.

Where they differ

Only the attributes on which AnswerThePublic and Gusto actually diverge.

Attributes where AnswerThePublic and Gusto differ
AttributeAnswerThePublicGusto
Starting price$20/month$49/month
Pricing modelsubscriptionUnknown
FoundedUnknown2011

Identical on both: free tier (No), platforms (web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AnswerThePublic

  • Search listening visualizations
  • AI content drafting
  • Content scheduling
  • Plagiarism detection
  • WordPress publishing
  • Custom writing styles

Only in Gusto

  • Automated payroll
  • Tax filing
  • Benefits administration
  • Time tracking
  • Employee onboarding
  • HR compliance
  • Workers' comp
  • 401(k) management

What people use each for

The jobs each tool is most often brought in to do.

AnswerThePublic

  • Finding long-tail question keywords for blog topicsnot Gusto
  • Building FAQ content from real search queriesnot Gusto
  • PR and content teams brainstorming article anglesnot Gusto
  • Identifying content gaps around a seed topicnot Gusto

Gusto

  • Payroll processingnot AnswerThePublic
  • Benefits administrationnot AnswerThePublic
  • Tax compliancenot AnswerThePublic
  • Employee onboardingnot AnswerThePublic
  • Time trackingnot AnswerThePublic

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AnswerThePublic

  • Credit-based limits on projects and articles mean heavy users need the higher-priced Growth or Business tiers.
  • Question-mining approach is narrower than full-suite SEO content tools that also grade content against SERP competitors.
  • Article and content-creation features are relatively new additions layered onto a keyword-visualization tool, so depth may lag dedicated writing platforms.

Gusto

  • Customer service can be slow and unresponsive to issues
  • Weak reporting capabilities, cannot export data to spreadsheets for analysis
  • Support staff lacks deep payroll expertise and knowledge
  • Rehired employees do not have settings reset, causing manual cleanup work
  • City tax handling requires additional monitoring and monitoring
  • Onboarding can have issues with bank account verification and tax registration

Pricing, plan by plan

AnswerThePublic

$20/month
  • Starter$20/month
    • 2 projects
    • 60 monthly credits
    • 6 articles/month
  • Growth$99/month
    • 4 projects
    • 350 monthly credits
    • 35 articles/month
  • Business$199/month
    • 8 projects
    • 800 monthly credits
    • 80 articles/month

Gusto

$49/month

No published plan breakdown. See the Gusto review.

Which should you pick?

Choose AnswerThePublic if

  • You need search listening visualizations.
  • You work on web.
  • You also want ai content drafting.
AnswerThePublic review

Choose Gusto if

  • You need automated payroll.
  • You also want tax filing.
Gusto review

Questions people ask

Is AnswerThePublic or Gusto better?
Neither clearly leads. AnswerThePublic starts at $20/month and Gusto at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AnswerThePublic or Gusto?
AnswerThePublic starts at $20/month and Gusto at $49/month.
Does AnswerThePublic or Gusto run on more platforms?
AnswerThePublic runs on web. Gusto runs on Web.
What is AnswerThePublic best used for?
AnswerThePublic is most often used for finding long-tail question keywords for blog topics, building faq content from real search queries, pr and content teams brainstorming article angles, identifying content gaps around a seed topic. Of those, finding long-tail question keywords for blog topics and building faq content from real search queries are not what Gusto is typically brought in for.
What can AnswerThePublic do that Gusto cannot?
AnswerThePublic covers Search listening visualizations, AI content drafting, Content scheduling, Plagiarism detection. Gusto covers Automated payroll, Tax filing, Benefits administration, Time tracking.

Answered from the vendors’ own pages

AnswerThePublic: What does AnswerThePublic cost?

Plans run Starter at $20/month, Growth at $99/month, and Business at $199/month, each with monthly credits, project limits, and an article-generation cap; annual and lifetime options are also offered.

Source
Gusto: What is Gusto's starting price?

Gusto starts at $49 per month plus $6 per person. The company also offers a Contractor-only plan for $35 per month plus $6 per contractor.

Source
AnswerThePublic: Is there a free plan?

No free tier is listed; all plans are paid, with Starter as the entry-level option at $20/month or a $99 lifetime option.

Source
Gusto: Does Gusto include unlimited payroll runs?

Yes, all Gusto plans include unlimited payroll runs at no extra charge, including off-cycle payrolls.

Source
AnswerThePublic: What does AnswerThePublic integrate with?

All plans include WordPress publishing so finished articles can be pushed directly to a connected WordPress site.

Source
Gusto: What core features are included in Gusto?

All plans include payroll processing, tax administration, digital onboarding, benefits enrollment, time tracking, performance management, and next-day direct deposit for most plans.

Source
Gusto: Does Gusto support integrations?

Yes, Gusto integrates with accounting software, applicant tracking systems, benefits providers, time-tracking tools, and other business platforms to reduce data entry.

Source
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