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All industries · head to head

Gusto vs Loom

Gusto logo

Gusto

All industries

The people platform for small businesses

From
$49/month
Rated
-
Full reviewWebsite
Loom logo

Loom

All industries

Record instantly, share anywhere

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Loom has a free tier, so it costs nothing to try first.
  • Each has a real cost: Gusto customer service can be slow and unresponsive to issues; Loom free tier capped at 25 total videos with 5-minute maximum recording length per video
  • They diverge on capability: Gusto covers Automated payroll, Loom covers Screen & camera recording.

Where they differ

Only the attributes on which Gusto and Loom actually diverge.

Attributes where Gusto and Loom differ
AttributeGustoLoom
Starting price$49/monthFree
Pricing modelUnknownfreemium
Free tierNoYes
Founded20112015

Identical on both: platforms (Web), user rating (Not yet rated), category (All industries).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gusto

  • Automated payroll
  • Tax filing
  • Benefits administration
  • Time tracking
  • Employee onboarding
  • HR compliance
  • Workers' comp
  • 401(k) management

Only in Loom

  • Screen & camera recording
  • Instant sharing
  • Video editing
  • Viewer analytics
  • Comments & reactions
  • Transcription
  • Custom CTAs
  • Drawing tools

Both cover

  • Slack
  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Gusto

  • Payroll processingnot Loom
  • Benefits administrationnot Loom
  • Tax compliancenot Loom
  • Employee onboardingnot Loom
  • Time trackingnot Loom

Loom

  • Asynchronous video communication and screen recordingnot Gusto
  • Product demonstrations and tutorialsnot Gusto
  • Meeting transcription and documentationnot Gusto
  • Team communication and knowledge sharingnot Gusto

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gusto

  • Customer service can be slow and unresponsive to issues
  • Weak reporting capabilities, cannot export data to spreadsheets for analysis
  • Support staff lacks deep payroll expertise and knowledge
  • Rehired employees do not have settings reset, causing manual cleanup work
  • City tax handling requires additional monitoring and monitoring
  • Onboarding can have issues with bank account verification and tax registration

Loom

  • Free tier capped at 25 total videos with 5-minute maximum recording length per video
  • Free tier limited to 50 workspace members
  • AI features (auto-meeting recaps, auto-notes, auto-editing) only available on paid Business+AI and Enterprise tiers
  • Video branding (Loom logo) appears on free and Business plan videos; only removed on Business+AI tier

Pricing, plan by plan

Gusto

$49/month

No published plan breakdown. See the Gusto review.

Loom

Free

No published plan breakdown. See the Loom review.

Which should you pick?

Choose Gusto if

  • You need automated payroll.
  • You also want tax filing.
Gusto review

Choose Loom if

  • You need screen & camera recording.
  • You want to start without paying.
  • You also want instant sharing.
Loom review

Questions people ask

Is Gusto or Loom better?
Neither clearly leads. Gusto starts at $49/month and Loom at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gusto or Loom?
Loom has a free tier; the other does not. Paid plans start at $49/month for Gusto and Free for Loom.
Does Gusto or Loom run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Loom for free?
Yes. Loom has a free tier, so you can try it without paying. Gusto starts at $49/month.
What is Gusto best used for?
Gusto is most often used for payroll processing, benefits administration, tax compliance, employee onboarding. Of those, payroll processing and benefits administration are not what Loom is typically brought in for.
What can Gusto do that Loom cannot?
Gusto covers Automated payroll, Tax filing, Benefits administration, Time tracking. Loom covers Screen & camera recording, Instant sharing, Video editing, Viewer analytics. Both handle Slack, SOC2.

Answered from the vendors’ own pages

Gusto: What is Gusto's starting price?

Gusto starts at $49 per month plus $6 per person. The company also offers a Contractor-only plan for $35 per month plus $6 per contractor.

Source
Gusto: Does Gusto include unlimited payroll runs?

Yes, all Gusto plans include unlimited payroll runs at no extra charge, including off-cycle payrolls.

Source
Gusto: What core features are included in Gusto?

All plans include payroll processing, tax administration, digital onboarding, benefits enrollment, time tracking, performance management, and next-day direct deposit for most plans.

Source
Gusto: Does Gusto support integrations?

Yes, Gusto integrates with accounting software, applicant tracking systems, benefits providers, time-tracking tools, and other business platforms to reduce data entry.

Source
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Related pages

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