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Marketing · head to head

Google Analytics vs GoToWebinar

Google Analytics logo

Google Analytics

Marketing

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
GoToWebinar logo

GoToWebinar

Webinars

Robust webinar platform for engaging audiences

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; GoToWebinar listed on UK G-Cloud 14 at £375 to £2,875 per licence by supplier GoTo Technologies UK Limited
  • They diverge on capability: Google Analytics covers Real-time analytics, GoToWebinar covers High-quality video.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Google Analytics and GoToWebinar actually diverge.

Attributes where Google Analytics and GoToWebinar differ
AttributeGoogle AnalyticsGoToWebinar
Starting priceFreeOn request
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWebWindows, Mac, IOS, Android, Web
CategoryMarketingWebinars
Founded19982003

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in GoToWebinar

  • High-quality video
  • Interactive polls
  • Attendee management
  • Automatic recording
  • Analytics
  • HubSpot
  • Marketo
  • Constant Contact

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot GoToWebinar
  • Event tracking and user behaviour analysisnot GoToWebinar
  • Traffic source and conversion trackingnot GoToWebinar

GoToWebinar

  • Professional Worknot Google Analytics
  • Content Creationnot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

GoToWebinar

  • Listed on UK G-Cloud 14 at £375 to £2,875 per licence by supplier GoTo Technologies UK Limited

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

GoToWebinar

On request
  • Professional$99/month
    • Unlimited webinars
    • Up to 500 attendees
  • Plus$199/month
    • All Professional features
    • Up to 3000 attendees
  • Premier$349/month
    • Custom branding
    • Up to 10000 attendees

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose GoToWebinar if

  • You need high-quality video.
  • You work on Windows, Mac, IOS, Android, Web.
  • You also want interactive polls.
GoToWebinar review

Questions people ask

Is Google Analytics or GoToWebinar better?
Neither clearly leads. Google Analytics starts at Free and GoToWebinar at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or GoToWebinar?
Google Analytics has a free tier; the other does not. Paid plans start at Free for Google Analytics and On request for GoToWebinar.
Does Google Analytics or GoToWebinar run on more platforms?
Google Analytics runs on Web. GoToWebinar runs on Windows, Mac, IOS, Android, Web.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. GoToWebinar starts at On request.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what GoToWebinar is typically brought in for.
What can Google Analytics do that GoToWebinar cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. GoToWebinar covers High-quality video, Interactive polls, Attendee management, Automatic recording. Both handle Salesforce.
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Related pages

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