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Webinars · head to head

Goldcast vs Google Analytics

Goldcast logo

Goldcast

Webinars

The B2B event platform

From
$1000/month
Rated
-
Full reviewWebsite
Google Analytics logo

Google Analytics

Marketing

Get to know your customers

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Goldcast no pricing is published for any of the four product lines, and none carries a seat, event or processing limit on the page; Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • They diverge on capability: Goldcast covers Virtual events, Google Analytics covers Real-time analytics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Goldcast and Google Analytics actually diverge.

Attributes where Goldcast and Google Analytics differ
AttributeGoldcastGoogle Analytics
Starting price$1000/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Ios, AndroidWeb
CategoryWebinarsMarketing
Founded20201998

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Goldcast

  • Virtual events
  • Engagement tools
  • Analytics
  • CRM integration
  • Content repurposing
  • HubSpot
  • Marketo
  • 6sense

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Goldcast

  • Running digital events and webinars for B2B marketingnot Google Analytics
  • Repurposing recorded sessions into clips and written contentnot Google Analytics

Google Analytics

  • Website and web application analyticsnot Goldcast
  • Event tracking and user behaviour analysisnot Goldcast
  • Traffic source and conversion trackingnot Goldcast

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Goldcast

  • No pricing is published for any of the four product lines, and none carries a seat, event or processing limit on the page
  • Team workspaces, SSO, custom reports and custom permissions are described as enterprise features rather than being included
  • Only the Content Lab offers a self serve start, with everything else beginning at a sales demo

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Pricing, plan by plan

Goldcast

$1000/month
  • Starter$1000/month
    • Virtual events
    • Basic analytics
    • 500 registrants
  • Growth$2500/month
    • Advanced analytics
    • CRM sync
    • Custom branding
  • Enterprise$5000/month
    • Unlimited events
    • Full platform
    • Dedicated support

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Which should you pick?

Choose Goldcast if

  • You need virtual events.
  • You work on Web, Ios, Android.
  • You also want engagement tools.
Goldcast review

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Questions people ask

Is Goldcast or Google Analytics better?
Neither clearly leads. Goldcast starts at $1000/month and Google Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Goldcast or Google Analytics?
Google Analytics has a free tier; the other does not. Paid plans start at $1000/month for Goldcast and Free for Google Analytics.
Does Goldcast or Google Analytics run on more platforms?
Goldcast runs on Web, Ios, Android. Google Analytics runs on Web.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. Goldcast starts at $1000/month.
What is Goldcast best used for?
Goldcast is most often used for running digital events and webinars for b2b marketing, repurposing recorded sessions into clips and written content. Of those, running digital events and webinars for b2b marketing and repurposing recorded sessions into clips and written content are not what Google Analytics is typically brought in for.
What can Goldcast do that Google Analytics cannot?
Goldcast covers Virtual events, Engagement tools, Analytics, CRM integration. Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Both handle Salesforce.

Answered from the vendors’ own pages

Goldcast: How much does Goldcast cost?

Goldcast publishes no prices. Its pricing page lists four options, Content Lab, Recording Studio, Digital Events and a Custom bundle, and routes every one of them to a demo request rather than a rate.

Source
Goldcast: Can I try Goldcast for free?

Goldcast offers a free start on Content Lab only, its content repurposing product. The Recording Studio and Digital Events products require contacting the team.

Source
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