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Webinars · head to head

GoToWebinar vs Hootsuite

GoToWebinar logo

GoToWebinar

Webinars

Robust webinar platform for engaging audiences

From
On request
Rated
-
Hootsuite logo

Hootsuite

Marketing

Save time and grow on social media

From
$99/year
Rated
-

The short version

  • Each has a real cost: GoToWebinar listed on UK G-Cloud 14 at £375 to £2,875 per licence by supplier GoTo Technologies UK Limited; Hootsuite no free tier available; minimum cost is $99/user/year annually
  • They diverge on capability: GoToWebinar covers High-quality video, Hootsuite covers Content scheduling.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which GoToWebinar and Hootsuite actually diverge.

Attributes where GoToWebinar and Hootsuite differ
AttributeGoToWebinarHootsuite
Starting priceOn request$99/year
Pricing modelsubscriptionUnknown
PlatformsWindows, Mac, IOS, Android, WebWeb
CategoryWebinarsMarketing
Founded20032008

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in GoToWebinar

  • High-quality video
  • Interactive polls
  • Attendee management
  • Automatic recording
  • Analytics
  • Salesforce
  • HubSpot
  • Marketo

Only in Hootsuite

  • Content scheduling
  • Social inbox
  • Content calendar
  • Analytics & reporting
  • Social listening
  • Team collaboration
  • Approval workflows
  • Bulk scheduling

What people use each for

The jobs each tool is most often brought in to do.

GoToWebinar

  • Professional Worknot Hootsuite
  • Content Creationnot Hootsuite

Hootsuite

  • Social media schedulingnot GoToWebinar
  • Community managementnot GoToWebinar
  • Social advertisingnot GoToWebinar
  • Analytics & reportingnot GoToWebinar
  • Team collaborationnot GoToWebinar

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

GoToWebinar

  • Listed on UK G-Cloud 14 at £375 to £2,875 per licence by supplier GoTo Technologies UK Limited

Hootsuite

  • No free tier available; minimum cost is $99/user/year annually
  • Monthly billing significantly more expensive than annual (20-30% premium)
  • Advanced data export via SFTP available only to Enterprise tier customers

Pricing, plan by plan

GoToWebinar

On request
  • Professional$99/month
    • Unlimited webinars
    • Up to 500 attendees
  • Plus$199/month
    • All Professional features
    • Up to 3000 attendees
  • Premier$349/month
    • Custom branding
    • Up to 10000 attendees

Hootsuite

$99/year

No published plan breakdown. See the Hootsuite review.

Which should you pick?

Choose GoToWebinar if

  • You need high-quality video.
  • You work on Windows, Mac, IOS, Android, Web.
  • You also want interactive polls.

Choose Hootsuite if

  • You need content scheduling.
  • You also want social inbox.

Questions people ask

Is GoToWebinar or Hootsuite better?
Neither clearly leads. GoToWebinar starts at On request and Hootsuite at $99/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, GoToWebinar or Hootsuite?
GoToWebinar starts at On request and Hootsuite at $99/year.
Does GoToWebinar or Hootsuite run on more platforms?
GoToWebinar runs on Windows, Mac, IOS, Android, Web. Hootsuite runs on Web.
What is GoToWebinar best used for?
GoToWebinar is most often used for professional work, content creation. Of those, professional work and content creation are not what Hootsuite is typically brought in for.
What can GoToWebinar do that Hootsuite cannot?
GoToWebinar covers High-quality video, Interactive polls, Attendee management, Automatic recording. Hootsuite covers Content scheduling, Social inbox, Content calendar, Analytics & reporting.

Answered from the vendors’ own pages

Hootsuite: What is Hootsuite's pricing structure?

Hootsuite offers four annual plans: Standard at $99/user/year, Professional at $199/user/year, Advanced at $399/user/year, and Enterprise with custom pricing. Monthly billing is available at 20-30% higher cost.

Source
Hootsuite: Does Hootsuite offer a free tier?

No. Hootsuite does not offer a free tier or freemium plan. A 30-day trial is available, and skipping the trial provides 25% off annual plans.

Source
Hootsuite: How many integrations does Hootsuite support?

Hootsuite advertises support for over 100 integrations, claiming more than any other social media management platform.

Source
Hootsuite: Can users export their data from Hootsuite?

Yes. Hootsuite offers Advanced Analytics data export as CSV files to SFTP folders for Enterprise users, with daily exports and 90-day retention. Standard and Professional plans have more limited export capabilities.

Source
Hootsuite: Does Hootsuite offer API access?

Yes. Hootsuite provides a REST API for building custom applications and integrations, though API capabilities vary by plan level.

Source
Hootsuite: Does Hootsuite offer self-hosted or on-premise deployment?

No. Hootsuite is a cloud-based SaaS platform only. There is no self-hosted or on-premise deployment option available.

Source
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