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Webinars · head to head

BigMarker vs Google Analytics

BigMarker logo

BigMarker

Webinars

The webinar platform built for marketers

From
On request
Rated
-
Full reviewWebsite
Google Analytics logo

Google Analytics

Marketing

Get to know your customers

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: BigMarker no prices are published on any tier; all three require a quote; Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • They diverge on capability: BigMarker covers Live webinars, Google Analytics covers Real-time analytics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which BigMarker and Google Analytics actually diverge.

Attributes where BigMarker and Google Analytics differ
AttributeBigMarkerGoogle Analytics
Starting priceOn requestFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Ios, AndroidWeb
CategoryWebinarsMarketing
Founded20101998

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BigMarker

  • Live webinars
  • On-demand content
  • Virtual summits
  • Engagement tools
  • Landing pages
  • HubSpot
  • Marketo
  • Zapier

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

BigMarker

  • Live and on-demand webinars with chat, polls and Q&Anot Google Analytics
  • Virtual events and conferences with breakout roomsnot Google Analytics
  • Evergreen and simulive webinars that run without a presenternot Google Analytics
  • Ticketed webinars with payment collectionnot Google Analytics
  • White-labelled webinar experiences on the top tiernot Google Analytics

Google Analytics

  • Website and web application analyticsnot BigMarker
  • Event tracking and user behaviour analysisnot BigMarker
  • Traffic source and conversion trackingnot BigMarker

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BigMarker

  • No prices are published on any tier; all three require a quote
  • Host licences are capped by tier, at 1 on Basic, 4 on Enterprise and 6 on Enterprise+
  • Attendee ceilings gate the tiers, at 1,000 on Basic against 10,000 on Enterprise
  • SSO, multi-factor authentication, white-labelled domains and live captioning are Enterprise+ only
  • API access and breakout rooms require Enterprise

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Pricing, plan by plan

BigMarker

On request
  • Basic$undefined/mo
    • 1000 live attendees
    • 1 host license
    • 9 webcams
  • Enterprise$undefined/mo
    • 10000 live attendees
    • 4 host licenses
    • 64 webcams
  • Enterprise+$undefined/mo
    • 500000 live attendees
    • 6 host licenses
    • 2 CRM integrations

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Which should you pick?

Choose BigMarker if

  • You need live webinars.
  • You work on Web, Ios, Android.
  • You also want on-demand content.
BigMarker review

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Questions people ask

Is BigMarker or Google Analytics better?
Neither clearly leads. BigMarker starts at On request and Google Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BigMarker or Google Analytics?
Google Analytics has a free tier; the other does not. Paid plans start at On request for BigMarker and Free for Google Analytics.
Does BigMarker or Google Analytics run on more platforms?
BigMarker runs on Web, Ios, Android. Google Analytics runs on Web.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. BigMarker starts at On request.
What is BigMarker best used for?
BigMarker is most often used for live and on-demand webinars with chat, polls and q&a, virtual events and conferences with breakout rooms, evergreen and simulive webinars that run without a presenter, ticketed webinars with payment collection. Of those, live and on-demand webinars with chat, polls and q&a and virtual events and conferences with breakout rooms are not what Google Analytics is typically brought in for.
What can BigMarker do that Google Analytics cannot?
BigMarker covers Live webinars, On-demand content, Virtual summits, Engagement tools. Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Both handle Salesforce.

Answered from the vendors’ own pages

BigMarker: How many live attendees can the BigMarker Basic plan accommodate?

The Basic plan supports up to 1,000 live attendees with 1 host license and up to 9 simultaneous webcam shares.

Source
BigMarker: What is BigMarker's transaction fee for monetized events?

BigMarker charges a 5% transaction fee on all revenue from paid webinars, with the vendor retaining 95% of proceeds from ticket sales.

Source
BigMarker: Does the Enterprise+ plan allow unlimited attendees?

The Enterprise+ plan supports up to 500,000 live attendees with 6 host licenses and includes white-labeled domains and multi-language support.

Source
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