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Fleet Management · head to head

Azuga vs Rent Centric

Azuga logo

Azuga

Fleet Management

GPS fleet tracking with driver behaviour scoring

From
On request
Rated
-
Rent Centric logo

Rent Centric

Automotive

All-in-one car rental software

From
$99/month
Rated
-

The short version

  • Each has a real cost: Azuga driver monitoring is contentious regardless of framing, and rewards do not remove that; Rent Centric pricing not published on website, requires contacting sales or visiting dedicated pricing page
  • They diverge on capability: Azuga covers Driver scorecards, Rent Centric covers Online booking engine.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Azuga and Rent Centric actually diverge.

Attributes where Azuga and Rent Centric differ
AttributeAzugaRent Centric
Starting priceOn request$99/month
Pricing modelPer-vehicle monthly subscription; published on the vendor sitesubscription
PlatformsWeb, iOS, Android, CloudWeb, Ios, Android, Api
CategoryFleet ManagementAutomotive
FoundedUnknown2004

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Azuga

  • Driver scorecards
  • Dashcams
  • Maintenance reminders

Only in Rent Centric

  • Online booking engine
  • Fleet management
  • Rate management
  • Contract management
  • Customer database
  • Damage tracking
  • Billing & invoicing
  • Multi-location support

Both cover

  • GPS tracking

What people use each for

The jobs each tool is most often brought in to do.

Azuga

  • Fleets wanting driver safety data drivers will actually engage withnot Rent Centric
  • Service businesses proving arrival times to customersnot Rent Centric
  • Reducing fuel and maintenance costs through driving behaviournot Rent Centric

Rent Centric

  • Car rental companies managing fleet reservations and rental operationsnot Azuga

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Azuga

  • Driver monitoring is contentious regardless of framing, and rewards do not remove that
  • Hardware installation per vehicle is real upfront cost and effort
  • Contracts are typically multi-year, which limits switching
  • A smaller ecosystem than Samsara or Geotab, with fewer third-party integrations

Rent Centric

  • Pricing not published on website, requires contacting sales or visiting dedicated pricing page

Pricing, plan by plan

Azuga

On request

No published plan breakdown. See the Azuga review.

Rent Centric

$99/month
  • Starter$99/month
    • Up to 25 vehicles
    • Online reservations
    • Fleet tracking
  • Professional$249/month
    • Up to 100 vehicles
    • Multi-location
    • Advanced rates
  • Enterprise$undefined/month
    • Unlimited vehicles
    • White-label
    • Custom integrations

Which should you pick?

Choose Azuga if

  • You need driver scorecards.
  • You work on Web, iOS, Android, Cloud.
  • You also want dashcams.

Choose Rent Centric if

  • You need online booking engine.
  • You work on Web, Ios, Android, Api.
  • You also want fleet management.

Questions people ask

Is Azuga or Rent Centric better?
Neither clearly leads. Azuga starts at On request and Rent Centric at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Azuga or Rent Centric?
Azuga starts at On request and Rent Centric at $99/month.
Does Azuga or Rent Centric run on more platforms?
Azuga runs on Web, iOS, Android, Cloud. Rent Centric runs on Web, Ios, Android, Api.
What is Azuga best used for?
Azuga is most often used for fleets wanting driver safety data drivers will actually engage with, service businesses proving arrival times to customers, reducing fuel and maintenance costs through driving behaviour. Of those, fleets wanting driver safety data drivers will actually engage with and service businesses proving arrival times to customers are not what Rent Centric is typically brought in for.
What can Azuga do that Rent Centric cannot?
Azuga covers Driver scorecards, Dashcams, Maintenance reminders. Rent Centric covers Online booking engine, Fleet management, Rate management, Contract management. Both handle GPS tracking.

Answered from the vendors’ own pages

Azuga: What does Azuga cost?

It publishes per-vehicle monthly pricing, normally on a multi-year contract with hardware.

Rent Centric: How much does Rent Centric cost?

Rent Centric does not display pricing on its main website. The site references a dedicated pricing page and directs customers to call 1-866-999-1519 for pricing details, indicating use of a custom quote or contact sales model.

Source
Azuga: How is it different from other fleet trackers?

It leans on driver scorecards and rewards rather than pure oversight, though how that feels depends on how the company uses the data.

Azuga: Does it handle ELD compliance?

Yes, it supports electronic logging for hours-of-service requirements.

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