Softwr

Fleet Management · head to head

Azuga vs HERE Technologies

Azuga logo

Azuga

Fleet Management

GPS fleet tracking with driver behaviour scoring

From
On request
Free plan
No
Full reviewWebsite
HERE Technologies logo

HERE Technologies

Maps

Location data and technology company that provides mapping and location services to businesses globally

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only HERE Technologies has a free tier, so it costs nothing to try first.
  • Each has a real cost: Azuga driver monitoring is contentious regardless of framing, and rewards do not remove that; HERE Technologies pricing is complex and unpredictable, with additional fees for common functionalities creating surprise costs at scale
  • They diverge on capability: Azuga covers GPS tracking, HERE Technologies covers Core Functionality.
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Azuga and HERE Technologies actually diverge.

Attributes where Azuga and HERE Technologies differ
AttributeAzugaHERE Technologies
Starting priceOn requestFree
Pricing modelPer-vehicle monthly subscription; published on the vendor siteUnknown
Free tierNoYes
PlatformsWeb, iOS, Android, CloudWeb, iOS, Android, Cross-platform
CategoryFleet ManagementMaps
FoundedUnknown1985

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Azuga

  • GPS tracking
  • Driver scorecards
  • Dashcams
  • Maintenance reminders

Only in HERE Technologies

  • Core Functionality
  • User Interface

What people use each for

The jobs each tool is most often brought in to do.

Azuga

  • Fleets wanting driver safety data drivers will actually engage withnot HERE Technologies
  • Service businesses proving arrival times to customersnot HERE Technologies
  • Reducing fuel and maintenance costs through driving behaviournot HERE Technologies

HERE Technologies

  • Map data for automated and assisted drivingnot Azuga
  • Connected driving, including hazard alerts and road surface analysisnot Azuga
  • Supply chain planning and logistics digital twinsnot Azuga
  • Geocoding, search and map rendering through hosted location servicesnot Azuga
  • Fleet tour planning and routing across 200 countriesnot Azuga

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Azuga

  • Driver monitoring is contentious regardless of framing, and rewards do not remove that
  • Hardware installation per vehicle is real upfront cost and effort
  • Contracts are typically multi-year, which limits switching
  • A smaller ecosystem than Samsara or Geotab, with fewer third-party integrations

HERE Technologies

  • Pricing is complex and unpredictable, with additional fees for common functionalities creating surprise costs at scale
  • Lack of transparency in cost projections makes budgeting and forecasting difficult
  • Requires separate API keys and subscriptions for different feature categories, complicating integration
  • Customer support quality and responsiveness is inconsistent compared to competitors like Google Maps

Pricing, plan by plan

Azuga

On request

No published plan breakdown. See the Azuga review.

HERE Technologies

Free

No published plan breakdown. See the HERE Technologies review.

Which should you pick?

Choose Azuga if

  • You need gps tracking.
  • You work on Web, iOS, Android, Cloud.
  • You also want driver scorecards.
Azuga review

Choose HERE Technologies if

  • You need core functionality.
  • You want to start without paying.
  • You work on Web, iOS, Android, Cross-platform.
  • You also want user interface.
HERE Technologies review

Questions people ask

Is Azuga or HERE Technologies better?
Neither clearly leads. Azuga starts at On request and HERE Technologies at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Azuga or HERE Technologies?
HERE Technologies has a free tier; the other does not. Paid plans start at On request for Azuga and Free for HERE Technologies.
Does Azuga or HERE Technologies run on more platforms?
Azuga runs on Web, iOS, Android, Cloud. HERE Technologies runs on Web, iOS, Android, Cross-platform.
Can I use HERE Technologies for free?
Yes. HERE Technologies has a free tier, so you can try it without paying. Azuga starts at On request.
What is Azuga best used for?
Azuga is most often used for fleets wanting driver safety data drivers will actually engage with, service businesses proving arrival times to customers, reducing fuel and maintenance costs through driving behaviour. Of those, fleets wanting driver safety data drivers will actually engage with and service businesses proving arrival times to customers are not what HERE Technologies is typically brought in for.
What can Azuga do that HERE Technologies cannot?
Azuga covers GPS tracking, Driver scorecards, Dashcams, Maintenance reminders. HERE Technologies covers Core Functionality, User Interface.

Answered from the vendors’ own pages

Azuga: What does Azuga cost?

It publishes per-vehicle monthly pricing, normally on a multi-year contract with hardware.

HERE Technologies: What does HERE Technologies provide?

HERE Technologies provides a comprehensive location platform including digital maps, routing and navigation APIs, geocoding, search, traffic, positioning, and telematics services for automotive, logistics, and enterprise applications.

Source
Azuga: How is it different from other fleet trackers?

It leans on driver scorecards and rewards rather than pure oversight, though how that feels depends on how the company uses the data.

HERE Technologies: Does HERE offer a free tier?

Yes. HERE provides a free tier with 30,000 map requests per month, 5,000 routing transactions, and 30,000 geocoding transactions. Usage beyond these limits is charged on a pay-as-you-go basis.

Source
Azuga: Does it handle ELD compliance?

Yes, it supports electronic logging for hours-of-service requirements.

HERE Technologies: What SDKs and APIs does HERE offer?

HERE provides REST APIs for maps, routing, geocoding, and search, plus SDKs for Android, iOS, Flutter, and JavaScript. The HERE SDK enables turn-by-turn navigation and location services for mobile and web applications.

Source
HERE Technologies: Is HERE's pricing transparent?

No. HERE uses a complex transaction-based pricing model with separate costs for different API categories. The pricing structure lacks transparency, making it difficult for customers to forecast costs at scale.

Source
HERE Technologies: How has HERE's pricing changed?

HERE moved to a simplified transaction-based pricing model with free monthly allowances for common APIs. Users pay per transaction beyond the free tier, though the structure has been criticized for complexity and lack of cost transparency.

Source
Share

Related pages

More on Azuga

More on HERE Technologies

Keep looking

Other head to heads