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Marketing · head to head

Funnel.io vs Sked Social

Funnel.io logo

Funnel.io

Marketing

Multi-channel marketing analytics for smarter decision making

From
$300/month
Rated
-
Full reviewWebsite
Sked Social logo

Sked Social

Social Media

Social media scheduling and approval workflow platform for teams and agencies

From
$24/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need; Sked Social basic plan is limited to a single user and one profile per platform.
  • They diverge on capability: Funnel.io covers Multi-channel data aggregation, Sked Social covers Approval Workflow.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Funnel.io and Sked Social actually diverge.

Attributes where Funnel.io and Sked Social differ
AttributeFunnel.ioSked Social
Starting price$300/month$24/month
PlatformsWeb, Mobile, Apiweb, ios, android
CategoryMarketingSocial Media
Founded2015Unknown

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Funnel.io

  • Multi-channel data aggregation
  • Unified dashboards
  • Custom reporting
  • Data transformation
  • Real-time syncing
  • Historical data archive
  • Attribution modeling
  • Automated alerts

Only in Sked Social

  • Approval Workflow
  • Content Calendar
  • Unified Social Inbox
  • Smart Assist AI
  • Custom Reports
  • Social Listening
  • MCP AI Connections

What people use each for

The jobs each tool is most often brought in to do.

Funnel.io

  • Collecting marketing data from ad platforms into one datasetnot Sked Social
  • Exporting blended marketing data to BI tools and warehousesnot Sked Social

Sked Social

  • Getting client or stakeholder approval on posts without giving platform accessnot Funnel.io
  • Scheduling content across multiple social networksnot Funnel.io
  • Running a unified inbox for comments and messagesnot Funnel.io
  • Building recurring performance reports for clientsnot Funnel.io
  • Connecting live social data to AI tools via MCPnot Funnel.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Funnel.io

  • Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • Export destinations are rationed the same way, at 13 on Starter and 46 on Business
  • The entry plan starts at $300 a month billed annually and the next at $600
  • SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
  • Funnel Measure is an add on available only on Business and Enterprise

Sked Social

  • Basic plan is limited to a single user and one profile per platform.
  • Internal and external approval workflows are paid add-ons on the Grow plan rather than included.
  • Extra profiles and users beyond plan limits carry additional annual fees.
  • Threads and Snapchat only support notification-based posting, not full auto-publishing.

Pricing, plan by plan

Funnel.io

$300/month
  • Starter$300/month
    • 117 connectors, 13 export destinations
    • Data storage, dashboards, Funnel AI
    • Billed annually
  • Business$600/month
    • 579 connectors, 46 export destinations
    • Power BI/Tableau reporting
    • Funnel Measure available as add-on
  • Enterprise$null/mo
    • 600+ connectors, 47 destinations
    • Enterprise SSO, advanced user management
    • Priority support, custom pricing

Sked Social

$24/month
  • Basic$24/month
    • 1 user
    • 1 profile per platform
  • Grow$58/month
    • 3 users
    • 6 included profiles
  • Accelerate$166/month
    • 6 users
    • 10 included profiles
    • Internal and external approvals included
  • Custom$undefined/month
    • Tailored enterprise plan starting from $249/month

Which should you pick?

Choose Funnel.io if

  • You need multi-channel data aggregation.
  • You work on Web, Mobile, Api.
  • You also want unified dashboards.
Funnel.io review

Choose Sked Social if

  • You need approval workflow.
  • You work on web, ios, android.
  • You also want content calendar.
Sked Social review

Questions people ask

Is Funnel.io or Sked Social better?
Neither clearly leads. Funnel.io starts at $300/month and Sked Social at $24/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Funnel.io or Sked Social?
Funnel.io starts at $300/month and Sked Social at $24/month.
Does Funnel.io or Sked Social run on more platforms?
Funnel.io runs on Web, Mobile, Api. Sked Social runs on web, ios, android.
What is Funnel.io best used for?
Funnel.io is most often used for collecting marketing data from ad platforms into one dataset, exporting blended marketing data to bi tools and warehouses. Of those, collecting marketing data from ad platforms into one dataset and exporting blended marketing data to bi tools and warehouses are not what Sked Social is typically brought in for.
What can Funnel.io do that Sked Social cannot?
Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. Sked Social covers Approval Workflow, Content Calendar, Unified Social Inbox, Smart Assist AI.

Answered from the vendors’ own pages

Funnel.io: What is Funnel's Starter plan pricing?

The Starter plan costs $300 per month when billed annually and includes 117 connectors, 13 export destinations, data storage, dashboards, and Funnel AI.

Source
Sked Social: What does Sked Social cost?

Plans start at $24/month for Basic (1 user, 1 profile per platform), rising to $58/month for Grow and $166/month for Accelerate, with a Custom tier from $249/month.

Source
Funnel.io: What advanced features are available on Funnel's Business plan?

The Business plan costs $600 per month (annual billing) and includes 579 connectors, 46 export destinations, Power BI/Tableau reporting, and optional Funnel Measure add-on.

Source
Sked Social: Is there a free trial?

Sked Social offers a 14-day free trial with no credit card required; at trial end users pick a plan or the account pauses.

Source
Funnel.io: Does Funnel offer unlimited users?

Unlimited users and workspaces are available starting at the Business tier and above, included in the subscription cost.

Source
Sked Social: Can I change or cancel my plan?

Upgrades take effect immediately while downgrades apply at the end of the billing cycle, and the company states there is no auto-charging or surprise billing.

Source
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