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Marketing · head to head

Matomo vs Peakon by Workday

Matomo logo

Matomo

Marketing

Privacy-focused web analytics

From
Free
Rated
-
Full reviewWebsite
Peakon by Workday logo

Peakon by Workday

Employee Engagement

Turn employee feedback into business success

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Matomo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins; Peakon by Workday pricing is not published; sold by quote through a sales process
  • They diverge on capability: Matomo covers Web analytics, Peakon by Workday covers Continuous listening.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Matomo and Peakon by Workday actually diverge.

Attributes where Matomo and Peakon by Workday differ
AttributeMatomoPeakon by Workday
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
PlatformsWeb, On-premiseWeb
CategoryMarketingEmployee Engagement
Founded20072014

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Matomo

  • Web analytics
  • Real-time reports
  • Custom dimensions
  • Goal tracking
  • E-commerce tracking
  • Google Search Console
  • Privacy-focused
  • Cloud deployment

Only in Peakon by Workday

  • Continuous listening
  • Pulse surveys
  • AI-powered insights
  • Real-time dashboards
  • Benchmarking
  • Action planning
  • Manager enablement
  • DEI analytics

What people use each for

The jobs each tool is most often brought in to do.

Matomo

  • Privacy focused web analytics as an alternative to Google Analyticsnot Peakon by Workday
  • Self hosting analytics so visitor data stays on owned infrastructurenot Peakon by Workday

Peakon by Workday

  • Employee engagement measurementnot Matomo
  • Real-time sentiment trackingnot Matomo
  • Turnover forecastingnot Matomo
  • Leadership developmentnot Matomo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Matomo

  • The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
  • Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
  • Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

Peakon by Workday

  • Pricing is not published; sold by quote through a sales process

Pricing, plan by plan

Matomo

Free
  • Self-hostedFree
    • Open-source
    • Full analytics
    • Privacy-focused

Peakon by Workday

On request

No published plan breakdown. See the Peakon by Workday review.

Which should you pick?

Choose Matomo if

  • You need web analytics.
  • You want to start without paying.
  • You work on Web, On-premise.
  • You also want real-time reports.
Matomo review

Choose Peakon by Workday if

  • You need continuous listening.
  • You also want pulse surveys.
Peakon by Workday review

Questions people ask

Is Matomo or Peakon by Workday better?
Neither clearly leads. Matomo starts at Free and Peakon by Workday at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Matomo or Peakon by Workday?
Matomo has a free tier; the other does not. Paid plans start at Free for Matomo and On request for Peakon by Workday.
Does Matomo or Peakon by Workday run on more platforms?
Matomo runs on Web, On-premise. Peakon by Workday runs on Web.
Can I use Matomo for free?
Yes. Matomo has a free tier, so you can try it without paying. Peakon by Workday starts at On request.
What is Matomo best used for?
Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what Peakon by Workday is typically brought in for.
What can Matomo do that Peakon by Workday cannot?
Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. Peakon by Workday covers Continuous listening, Pulse surveys, AI-powered insights, Real-time dashboards.

Answered from the vendors’ own pages

Matomo: How much does Matomo cost?

Matomo Cloud starts at EUR 29 per month for the Starter plan, which covers 50,000 hits per month. Matomo On-Premise has a free Community edition, with paid bundles from EUR 275 per month for up to 5M hits and 4 users.

Source
Peakon by Workday: Is Peakon still available as a standalone product?

Peakon is now part of Workday as Workday Peakon Employee Voice, integrated into Workday's HR solutions suite.

Source
Matomo: Is Matomo free?

The On-Premise Community edition is free forever with unlimited users and hits, supported through the forum only. Matomo Cloud is a paid service, though a free trial with access to all core features is offered.

Source
Peakon by Workday: Does Workday publish pricing for Peakon Employee Voice?

No specific pricing is disclosed on the product page. Interested customers are directed to request a demo or contact Workday's sales team.

Source
Matomo: What is the difference between Matomo Cloud and On-Premise?

Cloud plans include hosting, maintenance, automatic updates and daily backups, priced by monthly hits from EUR 29. On-Premise is self-hosted, free in its Community edition, with paid bundles adding support and higher user counts.

Source
Peakon by Workday: Can I get a demo of Peakon Employee Voice without talking to sales?

The product page offers both an agent-led demo option and a play-along demo video, so you can see the product in action without a direct sales conversation.

Source
Matomo: How many hits do the Matomo On-Premise bundles cover?

The Team bundle covers up to 5M hits per month and 4 users at EUR 275 per month. Business covers up to 30M hits and 20 users at EUR 1,450. Enterprise covers up to 100M hits and 50 users at EUR 3,400.

Source
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