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Sales Enablement · head to head

Claap vs Endgame

Claap logo

Claap

Sales Enablement

Meeting recorder and AI notetaker that writes back to the CRM and gives free seats to people who only need to watch

From
Free
Rated
-
Full reviewWebsite
Endgame logo

Endgame

Sales Enablement

A context graph over CRM, calls and documents that answers account questions with citations

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Claap has a free tier, so it costs nothing to try first.
  • Each has a real cost: Claap conversation intelligence depth, coaching analytics and forecasting are thinner than at the large United States revenue intelligence platforms, so a team wanting deal risk scoring will find the analysis shallow.; Endgame there is no pricing page at all; the URL returns a 404, so every engagement is a sales-led negotiation with no public benchmark and no way to scope budget before committing time.
  • They diverge on capability: Claap covers Meeting recording, Endgame covers Context graph.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Claap and Endgame actually diverge.

Attributes where Claap and Endgame differ
AttributeClaapEndgame
Starting priceFreeOn request
Pricing modelPer contributor licence per monthquote
Free tierYesNo
PlatformsWeb, macOS, Windows, Chrome extensionWeb

Identical on both: user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Claap

  • Meeting recording
  • AI notes and summaries
  • CRM auto-complete
  • Free viewer and guest seats
  • Async video
  • Sales coaching
  • Deal collaboration spaces
  • Agent gallery

Only in Endgame

  • Context graph
  • Cited answers
  • Account research briefs
  • Meeting and call prep
  • Deal inspection
  • Stakeholder mapping
  • Executive and QBR briefings
  • MCP server

What people use each for

The jobs each tool is most often brought in to do.

Claap

  • A twenty person revenue team where only eight people run customer calls and the rest just need to watch, making per-seat pricing wastefulnot Endgame
  • A European sales organisation that needs call recording with EU data handling and multilingual transcriptionnot Endgame
  • A sales manager who wants CRM fields populated from calls instead of chasing reps for notes every Fridaynot Endgame
  • A distributed team replacing status meetings with recorded async video updates alongside the customer call librarynot Endgame

Endgame

  • An enterprise sales team on Salesforce and Gong whose account research is done manually before every meeting and takes an hour a rep a day.not Claap
  • A revenue organisation that has standardised on Claude or ChatGPT internally and wants those assistants grounded in real CRM and call data instead of hallucinating account history.not Claap
  • A sales leadership team preparing quarterly business reviews from data spread across Salesforce, Snowflake, Gong and Notion.not Claap
  • A new account executive inheriting a territory who needs the history of thirty accounts, including who was involved and what was promised, without reading two years of call recordings.not Claap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Claap

  • Conversation intelligence depth, coaching analytics and forecasting are thinner than at the large United States revenue intelligence platforms, so a team wanting deal risk scoring will find the analysis shallow.
  • The most useful capabilities including CRM auto-complete and coaching sit on the Pro tier at roughly three times the Starter price, so the cheap entry point is not the price most teams end up paying.
  • Advertised rates are annual billing; monthly billing costs materially more, and the published figures do not make that obvious at first glance.
  • The integration catalogue is smaller than the incumbents, so a team running a less common CRM or sales engagement tool may have to fall back on manual export.
  • As a smaller European vendor it carries fewer enterprise security and compliance references, which slows or blocks procurement at large regulated buyers.

Endgame

  • There is no pricing page at all; the URL returns a 404, so every engagement is a sales-led negotiation with no public benchmark and no way to scope budget before committing time.
  • The product has pivoted twice, from product-led sales signals to account intelligence to a GTM context graph, on a Series B raised in February 2022 with no publicly reported round since, which is real roadmap and data model risk on a multi-year contract.
  • Value depends heavily on Salesforce and Gong depth, so organisations on HubSpot or a different call recorder get a substantially thinner graph and a weaker product for the same negotiation.
  • Positioning as a context layer under other AI tools makes return on investment hard to attribute, because no user logs in and no workflow visibly belongs to it, which makes renewal conversations difficult to defend internally.
  • Vendor-published performance claims around accuracy, speed and cost reduction have no third-party benchmark behind them, and the independent review profile has been effectively inactive for over a year, so there is no current corpus to validate against.
  • As a layer rather than an application it is structurally exposed to Salesforce or Gong shipping equivalent native context, which would remove the reason to keep paying for it without any action on the vendor’s part.

Pricing, plan by plan

Claap

Free
  • BasicFree
    • Ten videos per user
    • Three hundred minutes total
    • Free contributor and guest access
  • Starter$8/month
    • Billed yearly
    • AI meeting notes
    • Unlimited recording for the licensed contributor
  • Pro$24/month
    • Billed yearly
    • CRM auto-complete
    • Sales coaching and scorecards
  • Business and Enterprise$undefined/month
    • Advanced security and administration
    • Custom agent automations
    • Dedicated support

Endgame

On request
  • Endgame$undefined/year
    • Context graph across CRM, calls, documents and email
    • Slack, Teams, web and CLI access
    • MCP server for external assistants

Which should you pick?

Choose Claap if

  • You need meeting recording.
  • You want to start without paying.
  • You work on Web, macOS, Windows, Chrome extension.
  • You also want ai notes and summaries.
Claap review

Choose Endgame if

  • You need context graph.
  • You also want cited answers.
Endgame review

Questions people ask

Is Claap or Endgame better?
Neither clearly leads. Claap starts at Free and Endgame at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Claap or Endgame?
Claap has a free tier; the other does not. Paid plans start at Free for Claap and On request for Endgame.
Does Claap or Endgame run on more platforms?
Claap runs on Web, macOS, Windows, Chrome extension. Endgame runs on Web.
Can I use Claap for free?
Yes. Claap has a free tier, so you can try it without paying. Endgame starts at On request.
What is Claap best used for?
Claap is most often used for a twenty person revenue team where only eight people run customer calls and the rest just need to watch, making per-seat pricing wasteful, a european sales organisation that needs call recording with eu data handling and multilingual transcription, a sales manager who wants crm fields populated from calls instead of chasing reps for notes every friday, a distributed team replacing status meetings with recorded async video updates alongside the customer call library. Of those, a twenty person revenue team where only eight people run customer calls and the rest just need to watch, making per-seat pricing wasteful and a european sales organisation that needs call recording with eu data handling and multilingual transcription are not what Endgame is typically brought in for.
What can Claap do that Endgame cannot?
Claap covers Meeting recording, AI notes and summaries, CRM auto-complete, Free viewer and guest seats. Endgame covers Context graph, Cited answers, Account research briefs, Meeting and call prep.

Answered from the vendors’ own pages

Claap: Why is Claap cheaper than per-seat competitors?

Because viewers and guests are free. You pay only for contributors who record, which suits teams where most people just consume recordings.

Endgame: Is this the Endgame that Elastic acquired?

No. That was an endpoint security company. This is Endgame, Inc. at endgame.io, an account intelligence and context platform for revenue teams.

Claap: What does it cost?

Starter at around eight euros per licence a month and Pro at around twenty four euros, both billed yearly, plus a free Basic tier and quoted Business and Enterprise plans.

Endgame: Is it still the product-led sales signals tool?

No. It pivoted twice. If your shortlist came from 2021 to 2023 coverage of PQL scoring, the product you would buy today is different.

Claap: Does it write to the CRM?

Yes, CRM auto-complete populates deal fields from the call, but it is a Pro tier feature rather than being available on Starter.

Endgame: What does it cost?

Unpublished. There is no pricing page. Expect an enterprise annual contract negotiated per deal.

Claap: Is it suitable for enterprise?

It fits small and mid sized revenue teams best. Large regulated buyers will find fewer compliance references than at the established United States vendors.

Endgame: Do I need Salesforce and Gong?

Not strictly, but the graph is built around them. On HubSpot or with another call recorder you get materially less value for the same price.

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