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Automotive · head to head

CDK Global vs Digital Air Strike

CDK Global logo

CDK Global

Automotive

Drive your dealership forward

From
On request
Rated
-
Full reviewWebsite
Digital Air Strike logo

Digital Air Strike

Automotive

Multi-channel marketing for automotive dealerships

From
$500/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: CDK Global no pricing information is published on the website; Digital Air Strike no transparent pricing; sales team contact required
  • They diverge on capability: CDK Global covers Dealer Management System, Digital Air Strike covers Email marketing.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which CDK Global and Digital Air Strike actually diverge.

Attributes where CDK Global and Digital Air Strike differ
AttributeCDK GlobalDigital Air Strike
Starting priceOn request$500/month
PlatformsWeb, Desktop, ApiWeb, Mobile, Api
Founded20142008

Identical on both: pricing model (quote), free tier (No), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CDK Global

  • Dealer Management System
  • Sales desking
  • F&I management
  • Service scheduling
  • Parts inventory
  • Accounting
  • CRM integration
  • Digital retailing

Only in Digital Air Strike

  • Email marketing
  • SMS campaigns
  • Social media marketing
  • Display advertising
  • Local search optimization
  • Customer analytics
  • Lead management
  • Campaign automation

Both cover

  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

CDK Global

  • Dealership operationsnot Digital Air Strike
  • Sales managementnot Digital Air Strike
  • Service departmentnot Digital Air Strike
  • Parts managementnot Digital Air Strike
  • Financial reportingnot Digital Air Strike

Digital Air Strike

  • Digital advertising for car dealerships across Google, Facebook and Instagramnot CDK Global
  • AI chat and lead response on dealer websites and by textnot CDK Global
  • Online reputation and review managementnot CDK Global
  • Vehicle detail page merchandising and Google Vehicle Adsnot CDK Global
  • Retention marketing to service and trade-in customersnot CDK Global

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CDK Global

  • No pricing information is published on the website
  • Pricing model is not disclosed; buyers must contact sales directly

Digital Air Strike

  • No transparent pricing; sales team contact required
  • No specific ROI metrics or performance guarantees published
  • No public customer support SLA or implementation timeline disclosed
  • Technical requirements and system compatibility details absent

Pricing, plan by plan

CDK Global

On request
  • Drive$undefined/month
    • Core DMS functionality
    • Sales & F&I
    • Service & parts
  • Drive+$undefined/month
    • Everything in Drive
    • Advanced CRM
    • Digital retailing
  • Enterprise$undefined/month
    • Everything in Drive+
    • Custom integrations
    • Dedicated support

Digital Air Strike

$500/month
  • Basic$500/month
    • Email marketing
    • SMS campaigns
    • Basic analytics
  • Professional$1500/month
    • Everything in Basic
    • Social media marketing
    • Display advertising
  • Enterprise$undefined/month
    • Everything in Professional
    • Advanced targeting
    • Custom integrations

Which should you pick?

Choose CDK Global if

  • You need dealer management system.
  • You work on Web, Desktop, Api.
  • You also want sales desking.
CDK Global review

Choose Digital Air Strike if

  • You need email marketing.
  • You work on Web, Mobile, Api.
  • You also want sms campaigns.
Digital Air Strike review

Questions people ask

Is CDK Global or Digital Air Strike better?
Neither clearly leads. CDK Global starts at On request and Digital Air Strike at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CDK Global or Digital Air Strike?
CDK Global starts at On request and Digital Air Strike at $500/month.
Does CDK Global or Digital Air Strike run on more platforms?
CDK Global runs on Web, Desktop, Api. Digital Air Strike runs on Web, Mobile, Api.
What is CDK Global best used for?
CDK Global is most often used for dealership operations, sales management, service department, parts management. Of those, dealership operations and sales management are not what Digital Air Strike is typically brought in for.
What can CDK Global do that Digital Air Strike cannot?
CDK Global covers Dealer Management System, Sales desking, F&I management, Service scheduling. Digital Air Strike covers Email marketing, SMS campaigns, Social media marketing, Display advertising. Both handle Data encryption.

Answered from the vendors’ own pages

CDK Global: How much does CDK Global cost?

CDK Global does not publish pricing on its website. The vendor requires customers to contact their sales team directly at 833.620.2129 or through their contact form to obtain quotes.

Source
Digital Air Strike: How much does Digital Air Strike cost?

Specific pricing is not available on the website. Digital Air Strike directs prospects to request a demo or contact sales at 1-888-713-8958 for pricing information.

Source
CDK Global: What is CDK Global's pricing model?

The pricing model is not disclosed. CDK Global directs all pricing inquiries to their sales team, suggesting a custom quote or negotiated pricing structure.

Source
Digital Air Strike: What problems does Digital Air Strike solve?

The platform addresses lead conversion, channel performance tracking, website conversion optimization, search visibility, service department revenue, and customer data monetization through AI and automation.

Source
CDK Global: Is there a free trial available?

No information about free trials is provided on CDK Global's website.

Source
CDK Global: Who should I contact for pricing information?

Contact CDK Global's sales team at 833.620.2129 or 847.397.1700, or visit their Contact Us page to request pricing information.

Source
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