Softwr

Automotive · head to head

Digital Air Strike vs CDK Global

Digital Air Strike logo

Digital Air Strike

Automotive

Multi-channel marketing for automotive dealerships

From
$500/month
Rated
-
CDK Global logo

CDK Global

Automotive

Drive your dealership forward

From
On request
Rated
-

The short version

  • They diverge on capability: Digital Air Strike covers Email marketing, CDK Global covers Dealer Management System.

Where they differ

Only the attributes on which Digital Air Strike and CDK Global actually diverge.

Attributes where Digital Air Strike and CDK Global differ
AttributeDigital Air StrikeCDK Global
Starting price$500/monthOn request
PlatformsWeb, Mobile, ApiWeb, Desktop, Api
Founded20082014

Identical on both: pricing model (quote), free tier (No), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Digital Air Strike

  • Email marketing
  • SMS campaigns
  • Social media marketing
  • Display advertising
  • Local search optimization
  • Customer analytics
  • Lead management
  • Campaign automation

Only in CDK Global

  • Dealer Management System
  • Sales desking
  • F&I management
  • Service scheduling
  • Parts inventory
  • Accounting
  • CRM integration
  • Digital retailing

Both cover

  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

Digital Air Strike

  • Digital advertising for car dealerships across Google, Facebook and Instagramnot CDK Global
  • AI chat and lead response on dealer websites and by textnot CDK Global
  • Online reputation and review managementnot CDK Global
  • Vehicle detail page merchandising and Google Vehicle Adsnot CDK Global
  • Retention marketing to service and trade-in customersnot CDK Global

CDK Global

  • Dealership operationsnot Digital Air Strike
  • Sales managementnot Digital Air Strike
  • Service departmentnot Digital Air Strike
  • Parts managementnot Digital Air Strike
  • Financial reportingnot Digital Air Strike

Pricing, plan by plan

Digital Air Strike

$500/month
  • Basic$500/month
    • Email marketing
    • SMS campaigns
    • Basic analytics
  • Professional$1500/month
    • Everything in Basic
    • Social media marketing
    • Display advertising
  • Enterprise$undefined/month
    • Everything in Professional
    • Advanced targeting
    • Custom integrations

CDK Global

On request
  • Drive$undefined/month
    • Core DMS functionality
    • Sales & F&I
    • Service & parts
  • Drive+$undefined/month
    • Everything in Drive
    • Advanced CRM
    • Digital retailing
  • Enterprise$undefined/month
    • Everything in Drive+
    • Custom integrations
    • Dedicated support

Which should you pick?

Choose Digital Air Strike if

  • You need email marketing.
  • You work on Web, Mobile, Api.
  • You also want sms campaigns.

Choose CDK Global if

  • You need dealer management system.
  • You work on Web, Desktop, Api.
  • You also want sales desking.

Questions people ask

Is Digital Air Strike or CDK Global better?
Neither clearly leads. Digital Air Strike starts at $500/month and CDK Global at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Digital Air Strike or CDK Global?
Digital Air Strike starts at $500/month and CDK Global at On request.
Does Digital Air Strike or CDK Global run on more platforms?
Digital Air Strike runs on Web, Mobile, Api. CDK Global runs on Web, Desktop, Api.
What is Digital Air Strike best used for?
Digital Air Strike is most often used for digital advertising for car dealerships across google, facebook and instagram, ai chat and lead response on dealer websites and by text, online reputation and review management, vehicle detail page merchandising and google vehicle ads. Of those, digital advertising for car dealerships across google, facebook and instagram and ai chat and lead response on dealer websites and by text are not what CDK Global is typically brought in for.
What can Digital Air Strike do that CDK Global cannot?
Digital Air Strike covers Email marketing, SMS campaigns, Social media marketing, Display advertising. CDK Global covers Dealer Management System, Sales desking, F&I management, Service scheduling. Both handle Data encryption.

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