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Surveys · head to head

Device Magic vs Optimove

Device Magic logo

Device Magic

Surveys

Offline mobile forms for field crews, quote-only with a three user minimum, now under GoCanvas

From
On request
Free plan
No
Full reviewWebsite
Optimove logo

Optimove

Marketing

Retention marketing platform that forces control groups and reports uplift per customer

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Device Magic neither plan publishes a price and both carry a three user minimum billed annually, so a two-person business cannot buy it at all and a small firm cannot benchmark the quote against published competitors; Optimove it requires a customer-level data feed with transactions before it does anything useful, and mapping that feed typically takes weeks of joint work rather than days.
  • They diverge on capability: Device Magic covers Fully offline capture, Optimove covers Customer modelling.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Device Magic and Optimove actually diverge.

Attributes where Device Magic and Optimove differ
AttributeDevice MagicOptimove
PlatformsiOS, Android, WebWeb, iOS, Android, REST API
CategorySurveysMarketing

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Device Magic

  • Fully offline capture
  • Formatted PDF output
  • Destinations
  • Dispatch and scheduling
  • Resource data
  • Conditional logic
  • White labelling

Only in Optimove

  • Customer modelling
  • Mandatory control groups
  • Optibot
  • Multichannel orchestration
  • Self-optimising campaigns
  • Realtime triggers

What people use each for

The jobs each tool is most often brought in to do.

Device Magic

  • A mechanical contractor whose service certificates must reach the customer as a specific PDF layout immediately after the visitnot Optimove
  • An inspection crew working in basements and rural sites where there is no signal for most of the working daynot Optimove
  • A utility that needs the day's jobs dispatched to named engineers with the right form attached to each onenot Optimove
  • A business replacing carbon-copy job sheets where the office currently re-keys every sheet into an accounting systemnot Optimove

Optimove

  • An operator that has to prove incremental revenue from retention marketing to a finance committeenot Device Magic
  • Segmenting a customer base by predicted value and lifecycle stage rather than by campaign list membershipnot Device Magic
  • Running hundreds of small always-on campaigns where per-campaign uplift decides which survivenot Device Magic
  • Coordinating retention messaging with paid audience suppression so lapsed customers are not paid for twicenot Device Magic

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Device Magic

  • Neither plan publishes a price and both carry a three user minimum billed annually, so a two-person business cannot buy it at all and a small firm cannot benchmark the quote against published competitors
  • Device Magic is now part of GoCanvas, which sells an overlapping mobile forms product, so buyers should ask directly about long-term investment in Device Magic before signing a multi-year term
  • Per user per month pricing means seasonal and occasional field staff consume full seats, and businesses with a large casual crew pay for licences that are used a few weeks a year
  • It captures and delivers data but does not manage the work itself, so there is no job costing, no scheduling depth and no invoicing, and it usually sits alongside a field service management system rather than replacing one
  • PDF layout control is the main reason to buy it and is also the most fiddly part of the product; complex certificate layouts take real configuration effort and are not something a field supervisor will maintain

Optimove

  • It requires a customer-level data feed with transactions before it does anything useful, and mapping that feed typically takes weeks of joint work rather than days.
  • Pricing is based on tracked customers, so an inflated database of accounts that will never return costs money exactly like an unpruned email list does.
  • The modelling layer is largely opaque, so when a lifecycle stage assignment looks wrong there is limited ability to inspect why beyond vendor support.
  • The interface is dense and built for daily operators, and occasional users typically never become independent in it.
  • Email delivery is through bundled or third-party sending infrastructure rather than an in-house ESP, which adds a party to any deliverability investigation.

Pricing, plan by plan

Device Magic

On request
  • Max$undefined/month
    • Per user per month, billed annually
    • Three user minimum
    • Unlimited forms and submissions
  • Enterprise$undefined/month
    • Per user per month, billed annually
    • Three user minimum
    • Everything in Max

Optimove

On request
  • Optimove$undefined/year
    • Priced by number of tracked customers
    • Channel modules and Kumulos-derived mobile messaging licensed separately
    • Annual contract including onboarding services

Which should you pick?

Choose Device Magic if

  • You need fully offline capture.
  • You work on iOS, Android, Web.
  • You also want formatted pdf output.
Device Magic review

Choose Optimove if

  • You need customer modelling.
  • You work on Web, iOS, Android, REST API.
  • You also want mandatory control groups.
Optimove review

Questions people ask

Is Device Magic or Optimove better?
Neither clearly leads. Device Magic starts at On request and Optimove at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Device Magic or Optimove?
Device Magic starts at On request and Optimove at On request.
Does Device Magic or Optimove run on more platforms?
Device Magic runs on iOS, Android, Web. Optimove runs on Web, iOS, Android, REST API.
What is Device Magic best used for?
Device Magic is most often used for a mechanical contractor whose service certificates must reach the customer as a specific pdf layout immediately after the visit, an inspection crew working in basements and rural sites where there is no signal for most of the working day, a utility that needs the day's jobs dispatched to named engineers with the right form attached to each one, a business replacing carbon-copy job sheets where the office currently re-keys every sheet into an accounting system. Of those, a mechanical contractor whose service certificates must reach the customer as a specific pdf layout immediately after the visit and an inspection crew working in basements and rural sites where there is no signal for most of the working day are not what Optimove is typically brought in for.
What can Device Magic do that Optimove cannot?
Device Magic covers Fully offline capture, Formatted PDF output, Destinations, Dispatch and scheduling. Optimove covers Customer modelling, Mandatory control groups, Optibot, Multichannel orchestration.

Answered from the vendors’ own pages

Device Magic: What does Device Magic cost?

It does not publish prices. Both the Max and Enterprise plans are per user per month billed annually with a three user minimum, and you get a figure from sales.

Optimove: Why does it insist on control groups?

Because uplift is the reported metric. Without a holdout the platform cannot attribute revenue, and the reporting that justifies the licence stops working.

Device Magic: Who owns Device Magic?

It is part of GoCanvas, which also sells a competing mobile forms product.

Optimove: Is it only for iGaming?

No, but that is where its density of customers and its default lifecycle models are strongest. Subscription retail and financial services are the other common verticals.

Device Magic: Does it work with no signal?

Yes, that is the main use case. Forms and reference data are held on the device and submissions sync when connectivity returns.

Optimove: Can it send email itself?

It orchestrates and personalises, then sends through connected delivery infrastructure. Deliverability remains a shared responsibility with that provider.

Device Magic: Is there a submission limit?

No. Both plans list unlimited forms, unlimited submissions and unlimited lifetime data storage, so the cost variable is seats.

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