Softwr

Software · head to head

Okta vs Unbounce

Okta logo

Okta

Software

The identity platform for builders

From
Free
Rated
-
Full reviewWebsite
Unbounce logo

Unbounce

Software

Landing page platform with AI-powered conversion optimisation.

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Okta requires $1,500 annual minimum contract; Unbounce starter tier severely limited to 5 pages and 500 monthly visitors; inadequate for most marketing campaigns

Where they differ

Only the attributes on which Okta and Unbounce actually diverge.

Attributes where Okta and Unbounce differ
AttributeOktaUnbounce
Pricing modelUnknownsubscription
PlatformsWeb, SaaSWeb, API
Founded2009Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Okta

  • Single sign-on (SSO)
  • Multi-factor authentication
  • Lifecycle management
  • Universal directory
  • API access management
  • B2B integration
  • Passwordless authentication
  • Adaptive MFA

Only in Unbounce

Nothing recorded that Okta does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Okta

  • Employee SSOnot Unbounce
  • Customer identitynot Unbounce
  • B2B integrationnot Unbounce
  • Zero Trust securitynot Unbounce
  • Compliancenot Unbounce

Unbounce

  • Marketing agencies and freelancers running multiple client campaignsnot Okta
  • SaaS companies optimising landing pages for customer acquisitionnot Okta
  • E-commerce businesses testing product landing pages and promotional campaignsnot Okta
  • B2B marketers building dedicated pages for specific customer segmentsnot Okta
  • Product teams using A/B testing to improve conversion rates without design resourcesnot Okta

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Okta

  • Requires $1,500 annual minimum contract
  • Admin-only MFA can be vulnerable to push notification fatigue attacks
  • Implementation requires significant services and integration fees in year one

Unbounce

  • Starter tier severely limited to 5 pages and 500 monthly visitors; inadequate for most marketing campaigns
  • All tiers have monthly visitor caps; campaigns exceeding thresholds require upgrading to higher-priced plans
  • Optimize tier ($249/mo) capped at 50,000 monthly visitors; campaigns beyond this require custom Concierge pricing
  • AI copywriting and advanced optimisation features not explicitly detailed in lower tiers
  • Full customisation beyond templates requires adding custom JavaScript, CSS and HTML
  • FIPS 140-2 or advanced security features not documented as available

Pricing, plan by plan

Okta

Free
  • Starter Suite$6/user/month
    • SSO
    • MFA
    • Universal Directory
  • Core Essentials Suite$14/user/month
    • Adaptive MFA
    • Privileged Access
    • Lifecycle Management
  • Essentials Suite$17/user/month
    • Same as Core Essentials
    • Most popular
  • Professional Suite$null/custom
    • Device Access
    • Identity Security Posture
    • Threat Protection

Unbounce

Free
  • Starter$29/month ($22 annually)
    • 5 pages
    • 500 monthly visitors
    • 1 user
  • Build$99/month ($74 annually)
    • Unlimited pages
    • 20,000 monthly visitors
    • 1 user
  • Experiment$149/month ($112 annually)
    • Unlimited pages
    • 30,000 monthly visitors
    • 3 users
  • Optimize$249/month ($187 annually)
    • Unlimited pages
    • 50,000 monthly visitors
    • 5 users

Which should you pick?

Choose Okta if

  • You need single sign-on (sso).
  • You want to start without paying.
  • You work on Web, SaaS.
  • You also want multi-factor authentication.
Okta review

Choose Unbounce if

  • You want to start without paying.
  • You work on Web, API.
Unbounce review

Questions people ask

Is Okta or Unbounce better?
Neither clearly leads. Okta starts at Free and Unbounce at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Okta or Unbounce?
Okta starts at Free and Unbounce at Free.
Does Okta or Unbounce run on more platforms?
Okta runs on Web, SaaS. Unbounce runs on Web, API.
Can I use Okta for free?
Both have a free tier, so you can try either at no cost before committing.
What is Okta best used for?
Okta is most often used for employee sso, customer identity, b2b integration, zero trust security. Of those, employee sso and customer identity are not what Unbounce is typically brought in for.
What can Okta do that Unbounce cannot?
Okta covers Single sign-on (SSO), Multi-factor authentication, Lifecycle management, Universal directory.

Answered from the vendors’ own pages

Okta: What is the minimum contract for Okta Workforce Identity?

Okta requires a $1,500 annual minimum contract for Workforce Identity plans. Pricing starts at $6 per user per month (Starter) and ranges to $17 per user per month (Essentials), billed annually.

Source
Unbounce: Does Unbounce include A/B testing?

Yes. All paid plans include A/B testing capabilities. The one-click testing tool is designed for marketers without requiring technical or design support.

Source
Okta: Does Okta offer a free trial?

Yes, Okta provides a 30-day free trial so customers can explore all product capabilities before committing to a paid plan.

Source
Unbounce: What is Smart Traffic?

Smart Traffic is AI-powered optimisation that automatically routes visitors to their best-matching landing page variant. The feature delivers claimed average conversion improvements of 30%.

Source
Okta: How many pre-built integrations does Okta support?

Okta offers over 7,000 pre-built integrations with popular enterprise applications including Salesforce, Slack, Workday, Box, Confluence, and Zendesk.

Source
Unbounce: Is there a free trial?

Yes. Unbounce offers a free 14-day trial with no credit card required.

Source
Okta: What security features does Okta provide for admins?

Okta provides multi-factor authentication, adaptive MFA, single logout, and identity threat detection and response. However, only 94% of Okta customers have MFA enabled for administrators.

Source
Okta: Can Okta integrate with on-premises directories?

Yes, Okta's Universal Directory and lifecycle management support cloud and on-premises identity sources, including Active Directory and LDAP.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Okta

More on Unbounce

Keep looking

Other head to heads