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Business Intelligence · head to head

DashThis vs Glassbox

DashThis logo

DashThis

Business Intelligence

Fixed-price marketing dashboards for agencies billed by dashboard, not by seat

From
$44/month
Rated
-
Glassbox logo

Glassbox

Business Intelligence

Digital experience intelligence

From
On request
Rated
-

The short version

  • Each has a real cost: DashThis dashboards are the billing unit, so an agency that gives each client a summary and a channel detail view consumes its allowance at twice the expected rate and upgrades jump by roughly a hundred dollars a step.; Glassbox no fixed pricing tiers published; custom quotes required based on package, data retention, and session volume
  • They diverge on capability: DashThis covers Unlimited users, Glassbox covers Session Replay.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which DashThis and Glassbox actually diverge.

Attributes where DashThis and Glassbox differ
AttributeDashThisGlassbox
Starting price$44/monthOn request
Pricing modelPer month by dashboard countsubscription
PlatformsWebWeb, Mobile, Hybrid
FoundedUnknown2010

Identical on both: free tier (No), user rating (Not yet rated), category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DashThis

  • Unlimited users
  • Preset templates
  • Multi-source widgets
  • Calculated widgets
  • White labelling
  • Scheduled delivery
  • Data source library
  • Comment annotations

Only in Glassbox

  • Session Replay
  • Struggle Detection
  • Journey Mapping
  • AI Insights
  • Voice of Customer
  • Adobe Analytics
  • Google Analytics
  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

DashThis

  • A twenty-person agency that wants every account manager and every client to have a login without per-seat billingnot Glassbox
  • A PPC team producing the same monthly report for forty accounts and wanting it emailed automaticallynot Glassbox
  • An in-house marketing lead who needs one cross-channel view for the board without involving a data teamnot Glassbox
  • An SEO consultancy white labelling client reports under its own domain and sending addressnot Glassbox

Glassbox

  • User experience analysisnot DashThis
  • Bug reproductionnot DashThis
  • Conversion optimizationnot DashThis
  • Customer journey mappingnot DashThis
  • Usability testingnot DashThis

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DashThis

  • Dashboards are the billing unit, so an agency that gives each client a summary and a channel detail view consumes its allowance at twice the expected rate and upgrades jump by roughly a hundred dollars a step.
  • There is no data warehouse, SQL layer or real data modelling, so anything requiring joins beyond simple multi-source widgets has to be done in another tool first.
  • Historical data depends on what each connected API will return, so switching to DashThis does not retroactively give you years of comparable history.
  • There is no free tier at all, and the fourteen day trial is short for an agency wanting to rebuild forty client reports before committing.
  • Visualisation options are limited to a fixed widget set, so clients who want a specific chart type or layout often cannot get it.

Glassbox

  • No fixed pricing tiers published; custom quotes required based on package, data retention, and session volume

Pricing, plan by plan

DashThis

$44/month
  • Individual$44/month
    • 3 dashboards
    • 15 data sources
    • Unlimited users
  • Professional$139/month
    • 10 dashboards
    • 40 data sources
    • Unlimited users
  • Business$279/month
    • 25 dashboards
    • 100 data sources
    • Unlimited users
  • Standard$429/month
    • 50 dashboards
    • 200 data sources
    • Unlimited users

Glassbox

On request
  • CustomFree
    • Full Platform
    • Mobile Analytics
    • Enterprise Support

Which should you pick?

Choose DashThis if

  • You need unlimited users.
  • You also want preset templates.

Choose Glassbox if

  • You need session replay.
  • You work on Web, Mobile, Hybrid.
  • You also want struggle detection.

Questions people ask

Is DashThis or Glassbox better?
Neither clearly leads. DashThis starts at $44/month and Glassbox at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DashThis or Glassbox?
DashThis starts at $44/month and Glassbox at On request.
Does DashThis or Glassbox run on more platforms?
DashThis runs on Web. Glassbox runs on Web, Mobile, Hybrid.
What is DashThis best used for?
DashThis is most often used for a twenty-person agency that wants every account manager and every client to have a login without per-seat billing, a ppc team producing the same monthly report for forty accounts and wanting it emailed automatically, an in-house marketing lead who needs one cross-channel view for the board without involving a data team, an seo consultancy white labelling client reports under its own domain and sending address. Of those, a twenty-person agency that wants every account manager and every client to have a login without per-seat billing and a ppc team producing the same monthly report for forty accounts and wanting it emailed automatically are not what Glassbox is typically brought in for.
What can DashThis do that Glassbox cannot?
DashThis covers Unlimited users, Preset templates, Multi-source widgets, Calculated widgets. Glassbox covers Session Replay, Struggle Detection, Journey Mapping, AI Insights.

Answered from the vendors’ own pages

DashThis: Does DashThis charge per user?

No. Every plan includes unlimited users and client viewers; you pay for dashboards and data sources.

Glassbox: How much does Glassbox cost?

Glassbox uses custom pricing based on three factors: the selected package (Production Operation, Marketing/Business, or Product), data retention period, and session volume. The vendor encourages contacting sales to build customized packages.

Source
DashThis: Is there a free plan?

No. Pricing starts at 44 US dollars a month for three dashboards, after a short trial.

Glassbox: Does Glassbox offer add-ons for specific industries?

Yes, Glassbox offers specialized add-on solutions including fraud prevention, accessibility features, and call center solutions tailored for financial organizations.

Source
DashThis: Can I blend data from several ad accounts?

Yes, through multi-source widgets and calculated widgets, but there is no general purpose join or SQL layer.

DashThis: Does it white label fully?

Yes, including logo, colours, sending email address and a custom domain on the higher plans.

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