Automation & Integration · head to head
Boomi vs mParticle
Boomi
Automation & Integration
The world's leading cloud integration platform
- From
- $299/month
- Rated
- -
mParticle
Automation & Integration
The customer data platform for multi-channel marketing
- From
- $500/month
- Rated
- -
The short version
- Each has a real cost: Boomi subscription tier prices are not published; only the pay-as-you-go base of $99 a month plus usage is stated; mParticle no pricing is published at any level, and the page offers only a pricing request or a sales conversation
- They diverge on capability: Boomi covers Cloud integration, mParticle covers Data collection.
Where they differ
Only the attributes on which Boomi and mParticle actually diverge.
Identical on both: free tier (No), user rating (Not yet rated), category (Automation & Integration).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Boomi
- Cloud integration
- API management
- Master data management
- Trading partner network
- Process automation
- Monitoring
- 1000+ apps
- ERP systems
Only in mParticle
- Data collection
- Audience building
- Segmentation
- Data governance
- Privacy management
- 100+ integrations
- Marketing platforms
- Analytics tools
Both cover
- Real-time sync
- Analytics
- SOC2
- HIPAA
- GDPR
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Boomi
- Integrating cloud and on-premises applicationsnot mParticle
- API management and publishingnot mParticle
- Master data management across systemsnot mParticle
- EDI and B2B data exchangenot mParticle
- Workflow automation between business systemsnot mParticle
mParticle
- Collecting customer event data once and routing it to many destinationsnot Boomi
- Building a customer data platform across web, mobile and server sourcesnot Boomi
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Boomi
- Subscription tier prices are not published; only the pay-as-you-go base of $99 a month plus usage is stated
- Metered on several axes at once, including connections, users, environments and API transactions, so the bill is hard to predict from any one of them
- Connection counts, environments and user seats are all capped by edition
mParticle
- No pricing is published at any level, and the page offers only a pricing request or a sales conversation
- No free tier, minimum commitment or cost driver is stated anywhere on the pricing page
Pricing, plan by plan
Boomi
$299/month- Starter$299/month
- 50 integrations
- Basic support
- Growth$799/month
- Unlimited integrations
- Advanced analytics
- Enterprise$1999/month
- Custom SLA
- Dedicated support
- Advanced security
mParticle
$500/month- Starter$500/month
- Basic features
- Email support
- Professional$1500/month
- Advanced features
- Priority support
- Enterprise$5000/month
- Custom solutions
- Dedicated support
Which should you pick?
Choose Boomi if
- You need cloud integration.
- You work on Web, On-premise.
- You also want api management.
Choose mParticle if
- You need data collection.
- You work on Web, Mobile.
- You also want audience building.
Questions people ask
- Is Boomi or mParticle better?
- Neither clearly leads. Boomi starts at $299/month and mParticle at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Boomi or mParticle?
- Boomi starts at $299/month and mParticle at $500/month.
- Does Boomi or mParticle run on more platforms?
- Boomi runs on Web, On-premise. mParticle runs on Web, Mobile.
- What is Boomi best used for?
- Boomi is most often used for integrating cloud and on-premises applications, api management and publishing, master data management across systems, edi and b2b data exchange. Of those, integrating cloud and on-premises applications and api management and publishing are not what mParticle is typically brought in for.
- What can Boomi do that mParticle cannot?
- Boomi covers Cloud integration, API management, Master data management, Trading partner network. mParticle covers Data collection, Audience building, Segmentation, Data governance. Both handle Real-time sync, Analytics, SOC2, HIPAA.