Softwr

Automation Integration · head to head

mParticle vs Nango

mParticle logo

mParticle

Automation Integration

The customer data platform for multi-channel marketing

From
$500/month
Rated
-
Full reviewWebsite
Nango logo

Nango

Automation Integration

Open source unified API and OAuth infrastructure for product integrations, licensed under Elastic License 2.0

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Nango has a free tier, so it costs nothing to try first.
  • Each has a real cost: mParticle no pricing is published at any level, and the page offers only a pricing request or a sales conversation; Nango the licence is Elastic License 2.0, which is source available rather than OSI open source, and it forbids offering Nango to third parties as a managed service, so anyone planning to resell or embed it in a platform for their own customers has a genuine legal problem.
  • They diverge on capability: mParticle covers Data collection, Nango covers Managed OAuth.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which mParticle and Nango actually diverge.

Attributes where mParticle and Nango differ
AttributemParticleNango
Starting price$500/monthFree
Pricing modelusage-basedPer connection per month
Free tierNoYes
PlatformsWeb, MobileWeb, Linux, Docker
Founded2013Unknown

Identical on both: user rating (Not yet rated), category (Automation Integration).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in mParticle

  • Data collection
  • Audience building
  • Segmentation
  • Data governance
  • Real-time sync
  • Privacy management
  • Analytics
  • 100+ integrations

Only in Nango

  • Managed OAuth
  • Pre-built integrations
  • Custom syncs and actions
  • Incremental sync
  • Rate limit and retry handling
  • Webhooks
  • Self-hosting
  • Unified models

What people use each for

The jobs each tool is most often brought in to do.

mParticle

  • Collecting customer event data once and routing it to many destinationsnot Nango
  • Building a customer data platform across web, mobile and server sourcesnot Nango

Nango

  • A SaaS product that needs to ship twenty customer-facing integrations without hiring a team to maintain OAuth and token refresh for eachnot mParticle
  • A team that needs a niche or internal API integrated, which closed unified API vendors will not build for themnot mParticle
  • A company with data residency or security constraints that must self-host the integration layer rather than send customer tokens to a vendornot mParticle
  • An engineering team replacing a homegrown integration service whose main cost is silent token expiry and rate limit failures in productionnot mParticle

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

mParticle

  • No pricing is published at any level, and the page offers only a pricing request or a sales conversation
  • No free tier, minimum commitment or cost driver is stated anywhere on the pricing page

Nango

  • The licence is Elastic License 2.0, which is source available rather than OSI open source, and it forbids offering Nango to third parties as a managed service, so anyone planning to resell or embed it in a platform for their own customers has a genuine legal problem.
  • Pricing is per connection where a connection is one authorised end-user account, so cost scales linearly with your customer base and a product where each user links several services multiplies quickly beyond what a headline plan price suggests.
  • Pre-built integrations vary in depth, and a connection that exists is not the same as a connection that covers the endpoints and objects your feature needs, so each one must be verified before it is designed into a roadmap.
  • Custom syncs are written in TypeScript and run in Nango model, which means integration logic lives in a vendor runtime and migrating away later requires rewriting it rather than lifting it out.
  • Self-hosting removes the vendor from the data path but transfers operational responsibility for a component that holds customer OAuth tokens, and few teams appreciate the security burden that comes with running that themselves.

Pricing, plan by plan

mParticle

$500/month
  • Starter$500/month
    • Basic features
    • Email support
  • Professional$1500/month
    • Advanced features
    • Priority support
  • Enterprise$5000/month
    • Custom solutions
    • Dedicated support

Nango

Free
  • FreeFree
    • 10 connections
    • Pre-built integrations
    • Managed OAuth
  • Starter$50/month
    • 20 connections included
    • 1 USD per additional connection
    • Custom syncs and actions
  • Growth$500/month
    • 100 connections included
    • 1 USD per additional connection
    • Higher limits
  • Enterprise$undefined/month
    • Quoted
    • Custom connection volumes
    • Security review and SLA

Which should you pick?

Choose mParticle if

  • You need data collection.
  • You work on Web, Mobile.
  • You also want audience building.
mParticle review

Choose Nango if

  • You need managed oauth.
  • You want to start without paying.
  • You work on Web, Linux, Docker.
  • You also want pre-built integrations.
Nango review

Questions people ask

Is mParticle or Nango better?
Neither clearly leads. mParticle starts at $500/month and Nango at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, mParticle or Nango?
Nango has a free tier; the other does not. Paid plans start at $500/month for mParticle and Free for Nango.
Does mParticle or Nango run on more platforms?
mParticle runs on Web, Mobile. Nango runs on Web, Linux, Docker.
Can I use Nango for free?
Yes. Nango has a free tier, so you can try it without paying. mParticle starts at $500/month.
What is mParticle best used for?
mParticle is most often used for collecting customer event data once and routing it to many destinations, building a customer data platform across web, mobile and server sources. Of those, collecting customer event data once and routing it to many destinations and building a customer data platform across web, mobile and server sources are not what Nango is typically brought in for.
What can mParticle do that Nango cannot?
mParticle covers Data collection, Audience building, Segmentation, Data governance. Nango covers Managed OAuth, Pre-built integrations, Custom syncs and actions, Incremental sync.

Answered from the vendors’ own pages

mParticle: How much does mParticle cost?

mParticle does not publish pricing on its website. The pricing page directs customers to request a quote or contact the sales team through their contact forms.

Source
Nango: Is Nango open source?

It is source available under Elastic License 2.0. You can read, modify and self-host it, but you cannot offer it to third parties as a managed service. That is not the same as an OSI approved open source licence.

mParticle: What is mParticle's pricing model?

mParticle uses a quote-based pricing model. Interested customers can request pricing information through the contact form, but specific rates and billing options are not publicly disclosed.

Source
Nango: How is it priced?

Per connection per month, where a connection is one authorised end-user account. Free to 10 connections, 50 dollars a month for Starter with 20, 500 for Growth with 100, and one dollar per additional connection.

Nango: Can we integrate an API Nango does not support?

Yes. Custom syncs and actions in TypeScript cover any API including internal ones, which is the main advantage over closed unified API products.

Nango: Can we self-host it?

Yes, under the Elastic License 2.0 terms, which permit self-hosting for your own use but not resale as a service.

Share

Related pages

More on mParticle

More on Nango

Keep looking

Other head to heads