Software · head to head
AnyTrack vs Crossbeam
The short version
- Each has a real cost: AnyTrack the free plan covers 5,000 sessions a month, one website, one ad platform and one conversion source; Crossbeam the first paid plan is $4,800 a year and includes a single full access seat, with additional seats at $1,800 a year each
- They diverge on capability: AnyTrack covers Automatic conversion sync, Crossbeam covers Account mapping.
Where they differ
Only the attributes on which AnyTrack and Crossbeam actually diverge.
Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Unknown), founded (2018).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in AnyTrack
- Automatic conversion sync
- Cross-platform tracking
- Real-time data
- Attribution modeling
- API access
- Google Analytics
- Facebook Ads
- Google Ads
Only in Crossbeam
- Account mapping
- Secure data sharing
- Co-selling workflows
- Partner scoring
- Revenue attribution
- Salesforce
- HubSpot
- Slack
Both cover
- Web support
What people use each for
The jobs each tool is most often brought in to do.
AnyTrack
- Attributing conversions back to ad platformsnot Crossbeam
- Server-side conversion tracking for affiliate and ecommercenot Crossbeam
- Syncing conversion data into Meta, Google and TikToknot Crossbeam
- Tracking multiple sites from one account on the higher tiersnot Crossbeam
Crossbeam
- Mapping overlapping accounts and pipeline with partner companiesnot AnyTrack
- Running a partner ecosystem programme with shared datanot AnyTrack
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
AnyTrack
- The free plan covers 5,000 sessions a month, one website, one ad platform and one conversion source
- Metered on tracked sessions, so a traffic spike raises the bill regardless of conversions
- The jump from free to Starter is $100 a month
- Overage runs at $0.40 per 1,000 sessions, falling to $0.20 at volume
- Website counts are capped by tier, at 3 on Personal and 10 on Advance
Crossbeam
- The first paid plan is $4,800 a year and includes a single full access seat, with additional seats at $1,800 a year each
- The free plan caps Deal Navigator and Pipeline Generation at 10 records each and offers no record exports at all
- Record exports are the ladder, at 5,000 on Connector, 25,000 on Supernode and 100,000 on Enterprise
- Sales seats are a separate $40 per user per month on top of the plan
- SAML SSO and advanced access controls are excluded from the Connector plan
- Both upper tiers are custom priced
Pricing, plan by plan
AnyTrack
Free- FreeFree
- 5,000 sessions
- Basic integrations
- Community support
Crossbeam
Free- FreeFree
- Unlimited partners
- Account mapping
- Basic analytics
Which should you pick?
Choose AnyTrack if
- You need automatic conversion sync.
- You want to start without paying.
- You also want cross-platform tracking.
Choose Crossbeam if
- You need account mapping.
- You want to start without paying.
- You also want secure data sharing.
Questions people ask
- Is AnyTrack or Crossbeam better?
- Neither clearly leads. AnyTrack starts at Free and Crossbeam at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, AnyTrack or Crossbeam?
- AnyTrack starts at Free and Crossbeam at Free.
- Does AnyTrack or Crossbeam run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use AnyTrack for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is AnyTrack best used for?
- AnyTrack is most often used for attributing conversions back to ad platforms, server-side conversion tracking for affiliate and ecommerce, syncing conversion data into meta, google and tiktok, tracking multiple sites from one account on the higher tiers. Of those, attributing conversions back to ad platforms and server-side conversion tracking for affiliate and ecommerce are not what Crossbeam is typically brought in for.
- What can AnyTrack do that Crossbeam cannot?
- AnyTrack covers Automatic conversion sync, Cross-platform tracking, Real-time data, Attribution modeling. Crossbeam covers Account mapping, Secure data sharing, Co-selling workflows, Partner scoring. Both handle Web support.
Related pages
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