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Customer Support · head to head

Cresta vs lemlist

Cresta logo

Cresta

Customer Support

Real-time AI coaching and autonomous agents that sit on top of an existing contact centre platform

From
On request
Free plan
No
Full reviewWebsite
lemlist logo

lemlist

CRM

Multichannel cold outreach platform for email, LinkedIn, SMS and calling

From
$55/month
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Cresta cresta depends on the CCaaS platforms it integrates with, and NICE, Genesys and Five9 are all shipping native real-time assist and auto-QA of their own, so at renewal you may be paying twice for capability your platform vendor will bundle at a discount.; lemlist no standalone free plan, only a 14-day trial after which new campaigns cannot be launched without upgrading.
  • They diverge on capability: Cresta covers Real-time agent assist, lemlist covers Multichannel sequences.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Cresta and lemlist actually diverge.

Attributes where Cresta and lemlist differ
AttributeCrestalemlist
Starting priceOn request$55/month
Pricing modelquotesubscription
CategoryCustomer SupportCRM
FoundedUnknown2018

Identical on both: free tier (No), platforms (Web, API), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cresta

  • Real-time agent assist
  • Autonomous AI Agent
  • Conversation intelligence
  • Automated quality management
  • Behavioural coaching
  • Knowledge surfacing
  • Multilingual deployment
  • Supervisor dashboards

Only in lemlist

  • Multichannel sequences
  • Lead database
  • Deliverability hub
  • AI agents
  • CRM integrations
  • API, CLI and MCP access

What people use each for

The jobs each tool is most often brought in to do.

Cresta

  • A 1,500-seat telecommunications sales centre that wants conversion lift from live agent prompting without migrating off an incumbent Genesys deploymentnot lemlist
  • An insurance contact centre replacing manual QA sampling of two per cent of calls with automated scoring of every call for regulatory evidencenot lemlist
  • A retail support operation deploying autonomous voice agents on high-volume order status calls while keeping humans on complex claimsnot lemlist
  • A contact centre director who needs to prove which specific agent behaviours drive outcome differences, rather than relying on post-call survey scoresnot lemlist

lemlist

  • Running multichannel outbound campaigns across email and LinkedInnot Cresta
  • Finding verified emails and phone numbers for prospectsnot Cresta
  • Protecting sender reputation with automated inbox warm-upnot Cresta
  • Combining calling and messaging into a single outreach sequencenot Cresta

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cresta

  • Cresta depends on the CCaaS platforms it integrates with, and NICE, Genesys and Five9 are all shipping native real-time assist and auto-QA of their own, so at renewal you may be paying twice for capability your platform vendor will bundle at a discount.
  • Pricing is not published and contracts are seat-based and annual at enterprise scale, which in practice means six-figure commitments and a procurement cycle measured in months rather than weeks.
  • Real-time guidance only pays back where conversation outcomes are measurable and repeatable, so support teams handling long, varied, low-volume cases rarely recover the licence cost.
  • Deploying real-time assist requires agents to accept on-screen prompting mid-call, and contact centres with strong union representation or experienced tenured agents frequently see adoption resistance that no amount of model quality fixes.
  • Automated quality scoring changes what agents are measured on, and organisations that switch from human QA without rewriting their evaluation rubric and appeals process create industrial-relations problems that surface months after go-live.

lemlist

  • No standalone free plan, only a 14-day trial after which new campaigns cannot be launched without upgrading.
  • Multichannel plan pricing scales per sender/user, which can get costly for larger teams.
  • Enterprise features like SSO/SAML require a custom-priced plan and a 5-user minimum.
  • Advanced AI agent capabilities are newer and less proven than long-established outreach features.

Pricing, plan by plan

Cresta

On request
  • Cresta$undefined/year
    • AI Agent
    • Agent Assist
    • Conversation Intelligence

lemlist

$55/month
  • Email$55/month
    • 50,000 emails/month
    • Unlimited users
    • Email and phone finder
  • Multichannel$87/month
    • Unlimited emails and messages
    • 5 senders per user
    • LinkedIn, SMS and WhatsApp automation
  • Enterprise$undefined/mo
    • 5+ users minimum
    • Dedicated account manager
    • SSO/SAML security

Which should you pick?

Choose Cresta if

  • You need real-time agent assist.
  • You work on Web, API.
  • You also want autonomous ai agent.
Cresta review

Choose lemlist if

  • You need multichannel sequences.
  • You work on web, api.
  • You also want lead database.
lemlist review

Questions people ask

Is Cresta or lemlist better?
Neither clearly leads. Cresta starts at On request and lemlist at $55/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cresta or lemlist?
Cresta starts at On request and lemlist at $55/month.
Does Cresta or lemlist run on more platforms?
Cresta runs on Web, API. lemlist runs on web, api.
What is Cresta best used for?
Cresta is most often used for a 1,500-seat telecommunications sales centre that wants conversion lift from live agent prompting without migrating off an incumbent genesys deployment, an insurance contact centre replacing manual qa sampling of two per cent of calls with automated scoring of every call for regulatory evidence, a retail support operation deploying autonomous voice agents on high-volume order status calls while keeping humans on complex claims, a contact centre director who needs to prove which specific agent behaviours drive outcome differences, rather than relying on post-call survey scores. Of those, a 1,500-seat telecommunications sales centre that wants conversion lift from live agent prompting without migrating off an incumbent genesys deployment and an insurance contact centre replacing manual qa sampling of two per cent of calls with automated scoring of every call for regulatory evidence are not what lemlist is typically brought in for.
What can Cresta do that lemlist cannot?
Cresta covers Real-time agent assist, Autonomous AI Agent, Conversation intelligence, Automated quality management. lemlist covers Multichannel sequences, Lead database, Deliverability hub, AI agents.

Answered from the vendors’ own pages

Cresta: Does Cresta replace my contact centre platform?

No. It is designed to sit on top of NICE, Genesys, Five9, Amazon Connect and similar platforms, which is why it is chosen where a full CCaaS migration is not feasible.

lemlist: What does lemlist cost?

lemlist's Email plan starts at $55/month (billed annually) for 50,000 emails, the Multichannel plan starts at $87/month for unlimited emails and messages plus LinkedIn/SMS/WhatsApp, and Enterprise is custom-priced.

Source
Cresta: What does it cost?

Cresta does not publish pricing. Contracts are seat-based and annual, and at the enterprise scale it sells into they are typically six figures per year.

lemlist: Is there a free plan, and what are its limits?

lemlist offers a 14-day free trial with full Multichannel plan access and no credit card required; after the trial, the account remains accessible but new campaigns cannot be launched without a paid subscription.

Source
Cresta: Is it viable for a contact centre under 100 seats?

Rarely. The commercial model, implementation effort and required outcome measurement all assume several hundred seats or more.

lemlist: What does lemlist integrate with?

lemlist integrates with CRMs like HubSpot, Salesforce and Pipedrive, automation tools like Zapier, Make and n8n, VoIP platforms such as Aircall and Ringover, and offers API, CLI and MCP access.

Source
Cresta: Who owns Cresta?

It is an independent venture-backed company, having raised roughly 282 million USD in total including a 125 million USD Series D in November 2024 co-led by World Innovation Lab and the Qatar Investment Authority.

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