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CRM · head to head

lemlist vs Plain

lemlist logo

lemlist

CRM

Multichannel cold outreach platform for email, LinkedIn, SMS and calling

From
$55/month
Free plan
No
Full reviewWebsite
Plain logo

Plain

Customer Support

AI support infrastructure built for B2B teams

From
$35/month
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: lemlist no standalone free plan, only a 14-day trial after which new campaigns cannot be launched without upgrading.; Plain foundation plan limited to 2,000 credits per month may be restrictive for high-volume teams
  • They diverge on capability: lemlist covers Multichannel sequences, Plain covers Multi-channel consolidation.
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which lemlist and Plain actually diverge.

Attributes where lemlist and Plain differ
AttributelemlistPlain
Starting price$55/month$35/month
Pricing modelsubscriptionTiered pricing per seat with credit system
CategoryCRMCustomer Support
Founded2018Unknown

Identical on both: free tier (No), platforms (web, api), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in lemlist

  • Multichannel sequences
  • Lead database
  • Deliverability hub
  • CRM integrations
  • API, CLI and MCP access

Only in Plain

  • Multi-channel consolidation
  • Workflow automation
  • Sidekick assistant
  • Insights engine
  • Linear and Jira integration
  • Help Center and Knowledge Base
  • API-first extensibility

Both cover

  • AI agents

What people use each for

The jobs each tool is most often brought in to do.

lemlist

  • Running multichannel outbound campaigns across email and LinkedInnot Plain
  • Finding verified emails and phone numbers for prospectsnot Plain
  • Protecting sender reputation with automated inbox warm-upnot Plain
  • Combining calling and messaging into a single outreach sequencenot Plain

Plain

  • Consolidating support from multiple channels into one inboxnot lemlist
  • Automating support workflows with AI agentsnot lemlist
  • Extracting insights and trends from customer conversationsnot lemlist
  • Building custom support solutions with API accessnot lemlist
  • Implementing AI-assisted customer support at scalenot lemlist

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

lemlist

  • No standalone free plan, only a 14-day trial after which new campaigns cannot be launched without upgrading.
  • Multichannel plan pricing scales per sender/user, which can get costly for larger teams.
  • Enterprise features like SSO/SAML require a custom-priced plan and a 5-user minimum.
  • Advanced AI agent capabilities are newer and less proven than long-established outreach features.

Plain

  • Foundation plan limited to 2,000 credits per month may be restrictive for high-volume teams
  • Pricing increases significantly from Foundation to Horizon ($35 to $299 per month)
  • No published pricing for Frontier (custom) plan
  • Additional seat costs ($99 per seat) add up for larger teams
  • Credit-based system requires monitoring usage to avoid overages

Pricing, plan by plan

lemlist

$55/month
  • Email$55/month
    • 50,000 emails/month
    • Unlimited users
    • Email and phone finder
  • Multichannel$87/month
    • Unlimited emails and messages
    • 5 senders per user
    • LinkedIn, SMS and WhatsApp automation
  • Enterprise$undefined/mo
    • 5+ users minimum
    • Dedicated account manager
    • SSO/SAML security

Plain

$35/month
  • Foundation$35/month
    • 2,000 credits per month
    • Slack and email channels
    • Ari AI agent
  • Horizon$299/month
    • 15,000 credits per month
    • All Foundation features
    • Microsoft Teams integration
  • Frontier$null/custom
    • Custom credit allowance
    • All Horizon features
    • Discord channels

Which should you pick?

Choose lemlist if

  • You need multichannel sequences.
  • You work on web, api.
  • You also want lead database.
lemlist review

Choose Plain if

  • You need multi-channel consolidation.
  • You work on Web, API.
  • You also want workflow automation.
Plain review

Questions people ask

Is lemlist or Plain better?
Neither clearly leads. lemlist starts at $55/month and Plain at $35/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, lemlist or Plain?
lemlist starts at $55/month and Plain at $35/month.
Does lemlist or Plain run on more platforms?
lemlist runs on web, api. Plain runs on Web, API.
What is lemlist best used for?
lemlist is most often used for running multichannel outbound campaigns across email and linkedin, finding verified emails and phone numbers for prospects, protecting sender reputation with automated inbox warm-up, combining calling and messaging into a single outreach sequence. Of those, running multichannel outbound campaigns across email and linkedin and finding verified emails and phone numbers for prospects are not what Plain is typically brought in for.
What can lemlist do that Plain cannot?
lemlist covers Multichannel sequences, Lead database, Deliverability hub, CRM integrations. Plain covers Multi-channel consolidation, Workflow automation, Sidekick assistant, Insights engine. Both handle AI agents.

Answered from the vendors’ own pages

lemlist: What does lemlist cost?

lemlist's Email plan starts at $55/month (billed annually) for 50,000 emails, the Multichannel plan starts at $87/month for unlimited emails and messages plus LinkedIn/SMS/WhatsApp, and Enterprise is custom-priced.

Source
Plain: What is included in the Foundation plan?

The Foundation plan ($35/month per seat) includes 2,000 credits per month, support for Slack and email, Ari AI agent, Linear and Jira integrations, and Help Center access. Up to 5 seats are included.

Source
lemlist: Is there a free plan, and what are its limits?

lemlist offers a 14-day free trial with full Multichannel plan access and no credit card required; after the trial, the account remains accessible but new campaigns cannot be launched without a paid subscription.

Source
Plain: Can I use Plain with Microsoft Teams?

Yes, Microsoft Teams integration is available on the Horizon plan ($299/month) and higher.

Source
lemlist: What does lemlist integrate with?

lemlist integrates with CRMs like HubSpot, Salesforce and Pipedrive, automation tools like Zapier, Make and n8n, VoIP platforms such as Aircall and Ringover, and offers API, CLI and MCP access.

Source
Plain: Is there a free trial for Plain?

Yes, Plain offers a 7-day free trial with no credit card required. You can also get 50% discount through their startup program.

Source
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