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Marketing · head to head

Crazy Egg vs WebEngage

Crazy Egg logo

Crazy Egg

Marketing

Website optimization with heatmaps

From
$29/month
Rated
-
Full reviewWebsite
WebEngage logo

WebEngage

Marketing

Customer engagement and retention automation for consumer businesses in India and Southeast Asia

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Crazy Egg the Starter plan at $29 a month covers 5,000 pageviews and 50 snapshots, which a modest site exhausts quickly; WebEngage nothing about pricing is published, and since the entire commercial argument for WebEngage is that it undercuts Braze and CleverTap, you cannot evaluate the one thing that makes it interesting without entering a sales process.
  • They diverge on capability: Crazy Egg covers Heatmaps, WebEngage covers Journey designer.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Crazy Egg and WebEngage actually diverge.

Attributes where Crazy Egg and WebEngage differ
AttributeCrazy EggWebEngage
Starting price$29/monthOn request
Pricing modelUnknownquote
PlatformsWeb, APIWeb, iOS SDK, Android SDK, React Native, Flutter, API
Founded2006Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Crazy Egg

  • Heatmaps
  • Scrollmaps
  • Confetti Reports
  • A/B Testing
  • Session Recordings
  • Google Analytics
  • Shopify
  • WordPress

Only in WebEngage

  • Journey designer
  • Behavioural segmentation
  • Push and in-app
  • WhatsApp
  • Analytics
  • Personalisation
  • On-site surveys
  • Customer data platform

What people use each for

The jobs each tool is most often brought in to do.

Crazy Egg

  • Click, scroll and move heatmaps on a pagenot WebEngage
  • Session recordings to see where visitors strugglenot WebEngage
  • A/B testing page variantsnot WebEngage
  • Snapshot reports comparing behaviour over timenot WebEngage

WebEngage

  • A consumer app in India or Southeast Asia with several million monthly users needs Braze-class journey automation at a price its marketing budget can absorb.not Crazy Egg
  • A fintech or edtech business needs WhatsApp as a primary retention channel rather than a secondary one, in a market where email open rates are low and WhatsApp is universal.not Crazy Egg
  • A media or ecommerce company wants behavioural segmentation and lifecycle journeys without building a customer data platform separately first.not Crazy Egg
  • A team wants funnels, cohorts and retention analysis in the same tool that sends the messages, so the analyst and the campaign manager are not reconciling two systems.not Crazy Egg

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Crazy Egg

  • The Starter plan at $29 a month covers 5,000 pageviews and 50 snapshots, which a modest site exhausts quickly
  • All plans are billed annually rather than monthly
  • There is no free tier, only a trial
  • Reaching 500,000 pageviews means the Pro plan at $249 a month

WebEngage

  • Nothing about pricing is published, and since the entire commercial argument for WebEngage is that it undercuts Braze and CleverTap, you cannot evaluate the one thing that makes it interesting without entering a sales process.
  • Message volumes across email, SMS and WhatsApp are metered separately from the platform fee, so a campaign that succeeds increases the bill in ways the monthly tracked user figure does not capture.
  • It requires genuine engineering investment to instrument events and user attributes correctly, and a poorly instrumented deployment produces segments that are wrong rather than merely incomplete, which is expensive to discover after launch.
  • Enterprise assurance is lighter than the American incumbents: procurement teams expecting extensive compliance documentation, regional data residency guarantees and 24 hour follow-the-sun support may find gaps.
  • Its centre of gravity is India, Southeast Asia and the Middle East, so partner availability, agency expertise and support hours all favour those regions and a European or North American buyer is a peripheral customer.

Pricing, plan by plan

Crazy Egg

$29/month

No published plan breakdown. See the Crazy Egg review.

WebEngage

On request
  • WebEngage$undefined/year
    • Priced by monthly tracked users and channels enabled
    • Journeys, segmentation and analytics included
    • Email, SMS and WhatsApp volumes charged separately

Which should you pick?

Choose Crazy Egg if

  • You need heatmaps.
  • You work on Web, API.
  • You also want scrollmaps.
Crazy Egg review

Choose WebEngage if

  • You need journey designer.
  • You work on Web, iOS SDK, Android SDK, React Native, Flutter, API.
  • You also want behavioural segmentation.
WebEngage review

Questions people ask

Is Crazy Egg or WebEngage better?
Neither clearly leads. Crazy Egg starts at $29/month and WebEngage at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Crazy Egg or WebEngage?
Crazy Egg starts at $29/month and WebEngage at On request.
Does Crazy Egg or WebEngage run on more platforms?
Crazy Egg runs on Web, API. WebEngage runs on Web, iOS SDK, Android SDK, React Native, Flutter, API.
What is Crazy Egg best used for?
Crazy Egg is most often used for click, scroll and move heatmaps on a page, session recordings to see where visitors struggle, a/b testing page variants, snapshot reports comparing behaviour over time. Of those, click, scroll and move heatmaps on a page and session recordings to see where visitors struggle are not what WebEngage is typically brought in for.
What can Crazy Egg do that WebEngage cannot?
Crazy Egg covers Heatmaps, Scrollmaps, Confetti Reports, A/B Testing. WebEngage covers Journey designer, Behavioural segmentation, Push and in-app, WhatsApp.

Answered from the vendors’ own pages

Crazy Egg: How is Crazy Egg priced?

Crazy Egg starts at $29/month for 5,000 tracked pageviews and 50 recordings. Pricing scales to $599/month for Enterprise tier. A/B testing available from $99 plan up. Annual billing required with no monthly option. 30-day free trial available.

Source
WebEngage: How much does WebEngage cost?

It does not publish pricing. It is quoted by monthly tracked users with message volumes charged separately, and it typically comes in below Braze and CleverTap for equivalent volumes.

Crazy Egg: What features does Crazy Egg include?

Crazy Egg provides heatmaps showing user clicks and scrolls, session recordings, A/B testing from the Plus tier up, and unlimited domains and team members across all plans.

Source
WebEngage: Is it a CDP or a marketing automation tool?

Both, in practice. It assembles unified user profiles from event streams and then acts on them, though it is lighter than a dedicated CDP on data warehousing and identity resolution.

Crazy Egg: Does Crazy Egg offer a free trial?

Yes, Crazy Egg offers a 30-day free trial for all new users to test heatmaps and session recordings before committing to a paid plan.

Source
WebEngage: Is WebEngage owned by anyone else?

No. It remains an independent Mumbai-based company.

WebEngage: Which channels does it support?

Mobile push, in-app, web push, email, SMS and WhatsApp, with WhatsApp treated as a first-class channel rather than an add-on.

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