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Marketing · head to head

Crazy Egg vs Iterable

Crazy Egg logo

Crazy Egg

Marketing

Website optimization with heatmaps

From
$29/month
Rated
-
Full reviewWebsite
Iterable logo

Iterable

Marketing

The AI customer engagement platform global brands trust to create experiences that drive growth…

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Crazy Egg the Starter plan at $29 a month covers 5,000 pageviews and 50 snapshots, which a modest site exhausts quickly; Iterable no pricing information published on their site - contact sales required
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Crazy Egg and Iterable actually diverge.

Attributes where Crazy Egg and Iterable differ
AttributeCrazy EggIterable
Starting price$29/monthOn request
Pricing modelUnknownquote
PlatformsWeb, APIWeb
Founded2006Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Crazy Egg

  • Heatmaps
  • Scrollmaps
  • Confetti Reports
  • A/B Testing
  • Session Recordings
  • Google Analytics
  • Shopify
  • WordPress

Only in Iterable

Nothing recorded that Crazy Egg does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Crazy Egg

  • Click, scroll and move heatmaps on a pagenot Iterable
  • Session recordings to see where visitors strugglenot Iterable
  • A/B testing page variantsnot Iterable
  • Snapshot reports comparing behaviour over timenot Iterable

Iterable

  • Personalizing customer journeys across all channelsnot Crazy Egg
  • Optimizing retention through lifecycle messagingnot Crazy Egg
  • Driving upsells with intelligent segmentationnot Crazy Egg
  • Adapting campaigns based on real-time behaviornot Crazy Egg

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Crazy Egg

  • The Starter plan at $29 a month covers 5,000 pageviews and 50 snapshots, which a modest site exhausts quickly
  • All plans are billed annually rather than monthly
  • There is no free tier, only a trial
  • Reaching 500,000 pageviews means the Pro plan at $249 a month

Iterable

  • no pricing information published on their site - contact sales required

Pricing, plan by plan

Crazy Egg

$29/month

No published plan breakdown. See the Crazy Egg review.

Iterable

On request

No published plan breakdown. See the Iterable review.

Which should you pick?

Choose Crazy Egg if

  • You need heatmaps.
  • You work on Web, API.
  • You also want scrollmaps.
Crazy Egg review

Choose Iterable if

Nothing in the data separates Iterable from Crazy Egg on the points above - pick on price and on how each one feels to use.

Iterable review

Questions people ask

Is Crazy Egg or Iterable better?
Neither clearly leads. Crazy Egg starts at $29/month and Iterable at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Crazy Egg or Iterable?
Crazy Egg starts at $29/month and Iterable at On request.
Does Crazy Egg or Iterable run on more platforms?
Crazy Egg runs on Web, API. Iterable runs on Web.
What is Crazy Egg best used for?
Crazy Egg is most often used for click, scroll and move heatmaps on a page, session recordings to see where visitors struggle, a/b testing page variants, snapshot reports comparing behaviour over time. Of those, click, scroll and move heatmaps on a page and session recordings to see where visitors struggle are not what Iterable is typically brought in for.
What can Crazy Egg do that Iterable cannot?
Crazy Egg covers Heatmaps, Scrollmaps, Confetti Reports, A/B Testing.

Answered from the vendors’ own pages

Crazy Egg: How is Crazy Egg priced?

Crazy Egg starts at $29/month for 5,000 tracked pageviews and 50 recordings. Pricing scales to $599/month for Enterprise tier. A/B testing available from $99 plan up. Annual billing required with no monthly option. 30-day free trial available.

Source
Iterable: How much does Iterable cost?

Iterable does not publish pricing on their website. Interested customers must contact their sales team, book a demo, or request a quote through their website for pricing information.

Source
Crazy Egg: What features does Crazy Egg include?

Crazy Egg provides heatmaps showing user clicks and scrolls, session recordings, A/B testing from the Plus tier up, and unlimited domains and team members across all plans.

Source
Crazy Egg: Does Crazy Egg offer a free trial?

Yes, Crazy Egg offers a 30-day free trial for all new users to test heatmaps and session recordings before committing to a paid plan.

Source
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