Softwr

Marketing · head to head

Crazy Egg vs Customer.io

Crazy Egg logo

Crazy Egg

Marketing

Website optimization with heatmaps

From
$29/month
Rated
-
Full reviewWebsite
Customer.io logo

Customer.io

Marketing

Data-driven messaging for teams getting started, scaling and beyond

From
$15/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Crazy Egg the Starter plan at $29 a month covers 5,000 pageviews and 50 snapshots, which a modest site exhausts quickly; Customer.io essentials plan caps at 5,000 profiles (people and objects) and 1,000,000 monthly emails, with overages billed at $0.12 per 1,000 emails beyond that
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Crazy Egg and Customer.io actually diverge.

Attributes where Crazy Egg and Customer.io differ
AttributeCrazy EggCustomer.io
Starting price$29/month$15/month
Pricing modelUnknownsubscription
PlatformsWeb, APIWeb
Founded2006Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Crazy Egg

  • Heatmaps
  • Scrollmaps
  • Confetti Reports
  • A/B Testing
  • Session Recordings
  • Google Analytics
  • Shopify
  • WordPress

Only in Customer.io

Nothing recorded that Crazy Egg does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Crazy Egg

  • Click, scroll and move heatmaps on a pagenot Customer.io
  • Session recordings to see where visitors strugglenot Customer.io
  • A/B testing page variantsnot Customer.io
  • Snapshot reports comparing behaviour over timenot Customer.io

Customer.io

  • Orchestrating multi-channel customer journeys from signup to retentionnot Crazy Egg
  • Personalizing email and SMS campaigns using customer profilesnot Crazy Egg
  • Triggering automated messages based on user behaviornot Crazy Egg
  • Coordinating cross-team messaging without rebuilding campaignsnot Crazy Egg

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Crazy Egg

  • The Starter plan at $29 a month covers 5,000 pageviews and 50 snapshots, which a modest site exhausts quickly
  • All plans are billed annually rather than monthly
  • There is no free tier, only a trial
  • Reaching 500,000 pageviews means the Pro plan at $249 a month

Customer.io

  • Essentials plan caps at 5,000 profiles (people and objects) and 1,000,000 monthly emails, with overages billed at $0.12 per 1,000 emails beyond that
  • Standard and Premium tiers show custom pricing only, and Enterprise is negotiated rate, so three of the four published tiers require a sales conversation
  • Monthly plans accept credit card only; annual billing via invoice (ACH/wire) requires the annual commitment

Pricing, plan by plan

Crazy Egg

$29/month

No published plan breakdown. See the Crazy Egg review.

Customer.io

$15/month
  • Essentials$15/month
    • Base profiles starting at 5,000
    • Email sends: 1 million monthly
    • Community and email support
  • Standard$null/month
    • Mid-tier scaling across channels
    • Higher profile and email allowances
    • Email and priority support
  • Premium$null/month
    • Advanced custom workflows
    • Dedicated support
  • Enterprise$null/month
    • Custom pricing for dedicated infrastructure
    • HIPAA compliance
    • Dedicated hardware

Which should you pick?

Choose Crazy Egg if

  • You need heatmaps.
  • You work on Web, API.
  • You also want scrollmaps.
Crazy Egg review

Choose Customer.io if

Nothing in the data separates Customer.io from Crazy Egg on the points above - pick on price and on how each one feels to use.

Customer.io review

Questions people ask

Is Crazy Egg or Customer.io better?
Neither clearly leads. Crazy Egg starts at $29/month and Customer.io at $15/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Crazy Egg or Customer.io?
Crazy Egg starts at $29/month and Customer.io at $15/month.
Does Crazy Egg or Customer.io run on more platforms?
Crazy Egg runs on Web, API. Customer.io runs on Web.
What is Crazy Egg best used for?
Crazy Egg is most often used for click, scroll and move heatmaps on a page, session recordings to see where visitors struggle, a/b testing page variants, snapshot reports comparing behaviour over time. Of those, click, scroll and move heatmaps on a page and session recordings to see where visitors struggle are not what Customer.io is typically brought in for.
What can Crazy Egg do that Customer.io cannot?
Crazy Egg covers Heatmaps, Scrollmaps, Confetti Reports, A/B Testing.

Answered from the vendors’ own pages

Crazy Egg: How is Crazy Egg priced?

Crazy Egg starts at $29/month for 5,000 tracked pageviews and 50 recordings. Pricing scales to $599/month for Enterprise tier. A/B testing available from $99 plan up. Annual billing required with no monthly option. 30-day free trial available.

Source
Customer.io: How much does Customer.io Essentials cost?

Customer.io Essentials starts at $15/month and includes 5,000 base profiles with 1 million monthly email sends, community and email support, and data-driven messaging tools. Customers can choose monthly or annual billing.

Source
Crazy Egg: What features does Crazy Egg include?

Crazy Egg provides heatmaps showing user clicks and scrolls, session recordings, A/B testing from the Plus tier up, and unlimited domains and team members across all plans.

Source
Customer.io: What are Customer.io's usage-based add-on costs?

Beyond plan limits, Customer.io charges $0.009 per additional profile, $0.12 per 1,000 additional emails, and $10 per 100K AI credits. Messages exceeding plan limits are charged at nominal rates. Billing occurs on the subscription anniversary.

Source
Crazy Egg: Does Crazy Egg offer a free trial?

Yes, Crazy Egg offers a 30-day free trial for all new users to test heatmaps and session recordings before committing to a paid plan.

Source
Customer.io: Does Customer.io offer a startup discount?

Yes, early-stage companies that have raised under $10 million qualify for a full year free through Customer.io's Startup Program with annual billing.

Source
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