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News & Media · head to head

ConvertKit vs Prowly

ConvertKit logo

ConvertKit

News & Media

The creator platform for digital professionals

From
On request
Rated
-
Full reviewWebsite
Prowly logo

Prowly

News & Media

PR software to tell your story and track results

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: ConvertKit the free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying; Prowly the vendor's own pricing page as captured by the Internet Archive on 22 November 2021 named two paid tiers, Essential and Professional (referenced in a 'Buy Essential, Get Professional' promotion), plus a free 7 day trial with no credit card required; no dollar figures were present in the fetched markup, which is client-rendered
  • They diverge on capability: ConvertKit covers Email marketing, Prowly covers Media database.

Where they differ

Only the attributes on which ConvertKit and Prowly actually diverge.

Attributes where ConvertKit and Prowly differ
AttributeConvertKitProwly

Identical on both: starting price (On request), pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (News & Media), founded (2013).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ConvertKit

  • Email marketing
  • Landing pages
  • Subscriber tagging
  • Automation workflows
  • Digital product sales
  • Broadcast emails
  • Subscriber segments
  • Email templates

Only in Prowly

  • Media database
  • Press release builder
  • Online newsroom
  • Email pitching
  • Coverage tracking
  • Semrush
  • Google Analytics

Both cover

  • Zapier
  • Slack
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

ConvertKit

  • Sending newsletters and email sequences to an audiencenot Prowly
  • Selling paid subscriptions and digital products to a mailing listnot Prowly

Prowly

  • Media outreachnot ConvertKit
  • Press release creationnot ConvertKit
  • Journalist discoverynot ConvertKit
  • PR measurementnot ConvertKit

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ConvertKit

  • The free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying
  • The free plan is a single user, and the Creator plan at $33 a month allows two
  • Subscriber signals, engagement analytics and paid recommendations are Pro only, at $66 a month
  • A/B testing is capped at 2 subject lines below Pro, which allows 5
  • Paid pricing is banded by subscriber count, so the published figures apply only at the smallest band

Prowly

  • The vendor's own pricing page as captured by the Internet Archive on 22 November 2021 named two paid tiers, Essential and Professional (referenced in a 'Buy Essential, Get Professional' promotion), plus a free 7 day trial with no credit card required; no dollar figures were present in the fetched markup, which is client-rendered

Pricing, plan by plan

ConvertKit

On request
  • Creator$29/month
    • Up to 10K subscribers
    • Email campaigns
    • Landing pages
  • Creator Pro$79/month
    • Unlimited subscribers
    • Advanced automation
    • Digital products

Prowly

On request
  • Essential$369/month
    • Media database
    • Press release creator
    • Online newsroom
  • Professional$589/month
    • All Essential features
    • Coverage tracking
    • Advanced analytics
  • EnterpriseFree
    • Unlimited features
    • API access
    • Custom integrations

Which should you pick?

Choose ConvertKit if

  • You need email marketing.
  • You also want landing pages.
ConvertKit review

Choose Prowly if

  • You need media database.
  • You also want press release builder.
Prowly review

Questions people ask

Is ConvertKit or Prowly better?
Neither clearly leads. ConvertKit starts at On request and Prowly at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ConvertKit or Prowly?
ConvertKit starts at On request and Prowly at On request.
Does ConvertKit or Prowly run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is ConvertKit best used for?
ConvertKit is most often used for sending newsletters and email sequences to an audience, selling paid subscriptions and digital products to a mailing list. Of those, sending newsletters and email sequences to an audience and selling paid subscriptions and digital products to a mailing list are not what Prowly is typically brought in for.
What can ConvertKit do that Prowly cannot?
ConvertKit covers Email marketing, Landing pages, Subscriber tagging, Automation workflows. Prowly covers Media database, Press release builder, Online newsroom, Email pitching. Both handle Zapier, Slack, Web support.
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